The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

What does a community for community pros look like?

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By Shannon Abram, The Community Roundtable

This week Rachel shared a fantastic look inside the programming inside TheCR Network. You can check out her whole post here.  My favorite part is this great “A Month Inside TheCR Network” calendar she put together:

TheCRNetwork_April2016_ProgrammingCalendarThings We Are Reading This Week 

A Community for Community Managers

Championing Community Management at SXSW 2017

Streamlining the burgeoning cloud of online communities

4 keys to build an employee community: The State of Community Management 2016

How online communities are faring in 2016

I also wanted to share this fun infographic. If you need help convincing your boss that you should join TheCR Network and attend TheCR Connect this might help!

thecr-connect-flow-chart-_FINAL

CMGR Swag – Week Three of The SOCM

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By Shannon Abram, Director of Marketing at The Community Roundtable.
SOCM2016_GetStarted_Badge

The 7th annual State of Community Management research survey and contributions is rolling along – do I sound like a broken record yet? If so, at least I have a good reason. The SOCM is the community industry’s most comprehensive research platform and the data collection period is one of the most important times of the year for us!

I cannot stress enough how important this research is – and how valuable your contributions are to us, and to the community industry as a whole. The larger sample size we collect the deeper the insights we can provide – free – to you, and community manager around the world!

Have 20 minutes? START THE SURVEY HERE

As a thank you for every participants time their next coffee is on us or you can donate $5 to No Kid Hungry/Share Our Strength.

As a surprise to all participants we are giving away a weekly community prizeCMGR Essentialspack every Friday for the duration of the survey period (eight weeks!) This week’s prize is a goodie bag of community swag – directly from TheCR Vault! Including:

  • Two exclusive community t-shirts
  • A TheCR Moleskine
  • Hard Copies of our most recent research
  • Extra TheCR Surprises!

 

This week’s winner has chosen to remain mysterious – but next week it could be you!

If you didn’t win, don’t worry – take the survey you’ll be entered to win every Frida until the survey closes! Next week we’ll be giving away a “TheCR Goes to the Movies” including a copy of our favorite movie, tasty movie watching treats and more!

Don’t forget to share the survey with community friends and colleagues – the grand prize is $1 for every survey participant – help us give you the best prize possible and collect the most comprehensive community data in the world! Share the survey: https://the.cr/socm2016survey

Things We are Reading This Week

CMGRs are Entry-Level? Not Anymore.

Dear IT Department, Why Community Management Matters

Best Practices for Community Platform Migration

Lightning in a Bottle: How to Build a Successful Community in Days

Milestones of community maturity: Getting there from here

Six Obstacles To Building Communities In Organizations

Why Community User Feedback Matters

New Community and Social Media Jobs

Friday Roundup: Conversations with Community Managers

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By Shannon Abram, Relationship Manager at The Community Roundtable.

Have you checked out our podcast series, “Conversations with Community Managers?” Recently we’ve podcastchatted with community practitioners from Mastercard, Aetna and Deep Information Services. And you can check out our archives for episodes featuring community managers from Verizon, Sonos, H&R Block, Sony, GM and more!

Things We Are Reading This Week

All Things in Moderation – Best Practices for Successful Community Moderation – Direct moderation is the day-to-day interaction and management that signals to members what gets attention—both good and bad—from the organization. Successful community management requires not just a day-to-day awareness of the activity in your community but also the seamless application of tools and strategies to maximize engagement and minimize disruption.

Spreading Slow Ideas – We yearn for frictionless technological solutions. But people talking to people is still the way that norms and standards change.


State of Community Management Monday Fact #5: Investing in new community members pays off – You walk into a restaurant. There are people dining, chatting, having a good time – and there’s an empty table, but there’s no one there to greet you, seat you or give you a menu. Do you stay? You might, or you might leave. Either way, it’s not a comfortable first impression.Conversations with Community Managers – Patrick Hellen – Episode #29 features Patrick Hellen, Director of Community and Engagement at Deep Information Services. You’ll find part one (of two) below, where we chat about getting unlikely folks active in your community and how humor can be a community superpower.

 

New Social Media and Community Jobs

  1. Community Manager – Superpedestrian – Boston, MA
  2. Community Manager – Lifesize – Austin, TX
  3. Community Manager – Amazon – Seattle, WA
  4. Marketing Community Manager– Cultura Technologies Inc – Minneapolis, MN
  5. Community Manager – HourlyNerd – Boston, MA
  6. Community Manager – Foxtail Marketing – American Fork, UT
  7. Community Manager – Cimpress – Lexington, MA
  8. Community Manager – Rare – Cox Media Group – Atlanta, GA
  9. Community Manager– Vistaprint – Lexington, MA
  10. Community Manager – Phoenix – Yelp – Phoenix, AZ
  11. Senior Community Manager – Blade & Soul – NCSOFT – Aliso Viejo, CA
  12. Community Manager – Adobe – San Francisco, CA
  13. Community Manager – IPG Mediabrands – New York, NY
  14. Community Manager – Ragu & Bertolli – Havas Worldwide Chicago 2 reviews – Chicago, IL 
  15. YouTube Creator Community Manager – Google – San Bruno, CA

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Looking for a new community event to connect with peers, get hands on community training and workshop your biggest challenges? Join us for TheCR Connect – a workshop for community professionals.

Friday Roundup: TheCR Connect

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By Shannon Abram, Relationship Manager at The Community Roundtable.

TheCR Connect

Have you ever wanted to crawl inside your computer and meet up with all the amazing community folks you know to chat about your challenges, vent your community frustrations and walk away energized and inspired by their stories?

Well now you can – sort of.

This week we announced our new workshop series – TheCR Connect, coming soon to a city near you. We’re kicking things off in Boston this Fall. To learn more visit TheCR Connect and join us this October!

Things We Are Reading This Week

The Parable of Reddit or How Traditional Business Models Fail Communities – If you work in the community or digital space, it’s been impossible not to follow the turmoil at Reddit during the last week. It is cause for a lot of anxiety in the community space because until this turmoil hit, Reddit was viewed as community success story – growing geometrically over the years. If Reddit can’t make community work, than who can?

SOCM2015_FunFact4_EngagedExecutives

State of Community Management Monday Fact #4: Executive Engagement – Getting executives engaged in community has been a challenge for community managers since the beginning of community management. For every social CEO out there, there are dozens of C-suite members who “don’t have time,” “don’t feel the need” or “don’t see the point.”

Engagement and Community Architecture – Most of us who drive cars stick to driving on roads. Why? They helps us get where we are going faster – even though the route is rarely a straight line between where we start and our destination. We could try and take a more direct route but at a minimum it would involve driving over uneven ground – at worst we would have to remove barriers like trees, houses, rocks, animals, etc. That would be slightly, um, crazy – even if there were someone that was encouraging us to do so and helping.

Announcing TheCR Connect – A Workshop for Community Managers – TheCR Connect is technically a workshop for community professionals, but our goal is to have it be much more that that. By bringing together an intimate group of community practitioners we want to facilitate conversations, share knowledge, solve problems, inspire action and provide the tools participants need to go back into their communities and create real, meaningful change.

New Social Media and Community Jobs

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Looking for a new community event to connect with peers, get hands on community training and workshop your biggest challenges? Join us for TheCR Connect – a workshop for community professionals.

Friday Roundup – Strategic Investment in Community

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By Shannon Abram, Relationship Manager at The Community Roundtable.jobs

Hello and happy Friday everyone! I’m posting just a quick recap this week for anyone who wants to catch up on the community news from the week. Most of our team is out celebrating (early) Independence day; we hope you have a wonderful Holiday weekend if you’re in the States, and a fantastic regular weekend if you are  elsewhere!

Things We Are Reading This Week

State of Community Management 2015 Monday Fact #3: Strategic Investment – As more and more organizations join the community bandwagon, what separates the best from the rest? In part, it’s that the best communities are integrated into their organization’s overall strategy. The State of Community Management 2015 report finds that best-in-class communities demonstrate a commitment to making community more than just a tool in the toolbox – they make strategic investments in community that align with broader business goals.

Spreading Slow Ideas – We yearn for frictionless technological solutions. But people talking to people is still the way that norms and standards change.

Conversations with Community Managers: Erin Winker, Aetna – Episode #28, features Erin Winker, a community manager at Aetna. Podcast highlights include:

  • The differences between traditional communications and community management
  • An overview of the power of plain language in community management
  • Advice for transitioning into community management from a more traditional marketing or communications role

The Sounds of Silence – Are we confusing silence with disinterest? As marketers, ‘paying attention’ equates and audience’s level of ‘engagement’.  Jakob Nielson’s rule for participation inequality has been the standard for how we think about an audience’s engagement.

Regain Freedom at Work – Corporate Rebels United, Rebels At Work and Change Agents Worldwide recently organized an amazing 24-hour Rebel Jam where corporate change makers from around the world shared ideas and advice. My contribution to the Jam consisted in supporting people who suffer from a controlling work culture and want to do something about it.

“Social” Business: What do I do? Where do I go next? – There’s an emerging role in organizations and I’m lucky enough to have one of them. However, it’s hard to pin down a definite description, despite the enormous value such roles bring. Many people ask what I and others like me do. Here I’ll try to explain, based on my experiences and conversations with others.

New Social Media and Community Jobs

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Friday Roundup: The SOCM 2015 – Strategy, Operations & Tactics

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By Shannon Abram, Relationship Manager at The Community Roundtable.

If you’re following along regularly you may have noticed that our annual research report – The State of Community Management 2015 was released last week, and we couldn’t be more excited. The SOCM 2015 is the culmination of not just months of data collection, research and design, but years of community expertise distilled into one document. This year our key findings are:SOCM 2015

  • Strategy: Invest in people and systems, not just platforms
  • Operations: Advocacy Programs are More Than a Checkbox
  • Tactics: Quick Wins Exist to Improve Engagement

These key findings are the cornerstone for the full report, which provides data that helps you:

  • Plan and develop a roadmap
  • Prioritize resources effectively
  • Educate stakeholders
  • Increase your credibility
  • Demonstrating your value as a community professional

If you haven’t had a chance to check out the SOCM 2015 yet you can download the full report, for free – here!

Things We Are Reading This Week

How Can I Use Gamification for Community Engagement? – Gamification is a hot topic in TheCR Network, and among community managers at large. In fact,  – nearly half of our surveyed communities in the State of Community Management 2014 employed some form of gamification (and more than 60% of best-in-class communities do). As gamification tools become more common, more community managers are looking to tap into gamification as part of their efforts to increase engagement. It’s more than just “turning it on.” Everything from how you structure rewards, badges and levels to general usage patterns can have a significant impact on the effectiveness of your effort.

11 conferences today’s community professional can’t miss – Community, social, marketing – it’s all about driving business value. Keep up with the latest in innovative growth tactics at these conferences.

It’s here! The State of Community Management 2015 Report –

Each year, we look forward to providing more data to support the work of online community professionals – those that enable, facilitate and inspire network of people to contribute in ways that generate more value than the sum of each individual contribution.

3 Ideas For Growing Your Community Marketing Team – Influitive – What B2B community managers should consider when expanding their marketing team.

Richard Branson Is Right: Time Is the New Money – In the Participation Age, a new form of payment is emerging: time.


New Social Media and Community Jobs

  1. Senior Social Business Strategy Consultant – East Region – Jive Software – Boston, MA
  2. Community Manager – Rally Health – San Francisco, CA
  3. Enterprise Community Manager – First American Financial – Santa Ana, CA
  4. Director, Social Media Strateg – Leading Financial Services Firm – Boston, MA
  5. Director of Network Relations – Scion Staffing – Stanford, CA
  6. Community Manager – Sep Media – Los Angeles, CA
  7. Pro Sports – Director, Social Media – WorkInSports – New York City, NY
  8. Marketing and Communications Director – Non Profit Organization – Oakland, CA
  9. Talent Community Manager – Horizon Media – Entertainment and Media Industry – New York City, NY
  10. Director, Social Media & Community Marketing – Leading Online Shopping Website – New York City, NY
  11. Community Director – Bay Shore Staffing – Boston, MA
  12. Associate Director, Digital Marketing – Sony Music Entertainment – Entertainment and Media Industry – New York City, NY
  13. Social Business Executive – Marketing Communities & Advocacy – USAA – San Antonio, TX
  14. Community Manager – BeMyApp – Boise, ID
  15. Community Manager – Product Ninja – San Jose, CA
  16. Community Manager – Simple Mills, Inc. – Chicago, IL
  17. Community Manager – ThinkCERCA – Chicago, IL
  18. Community Manager – Tendr – Brooklyn, NY
  19. Community Manager, Consumer Operations – Google – Mountain View, CA
  20. Community Manager, Social Media, Consumer – T-Mobile – Bellevue, WA

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Looking for community peers to chat with, vent to and learn from? Check out our Facebook group and make some new community friends!

Friday Roundup: Expert Advice, Ask Me Anything and a Peek in TheCR Network

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By Shannon Abram, Relationship Manager at The Community Roundtable.

AMA - Get Expert Advice!This week we had a common theme – getting great advice from expert community practitioners. Fresh off a lively AMA with Minecraft Forum’s community manager, we shared best practices for hosting your own AMA. We also took a moment to recognize the amazing community practitioners that take the time to share their expert advice with TheCR Network members every week – you can check out a few of our most recent guests here. Finally, Hillary Boucher shared her monthly recap of what’s happening inside the Network. It was a busy month as members focused on measurement, benchmarking and engagement. What were you working on this week?

Things We Are Reading This Week

Best Practices from TheCR Network: Hosting an Ask Me Anything (AMA) – Recently we’ve caught the AMA (Ask Me Anything) bug. Maybe you’ve seen our AMA webinars with community managers? Our members are realizing the value of the AMA format for real-time community engagement, and have been sharing best practices for AMAs within their communities.

Why you should stop giving your customers to Facebook – Guest Would you turn over your family to some third party to act as an intermediary if you really cared for them? How about renting them back to get to know them better?

Looking for Expert Community Advice? A Thank You to TheCR Network Guest Speakers – One of the most exciting and valuable aspects of TheCR Network is the regular Roundtable calls we organize for members. These calls are most often lead by distinguished industry experts and experienced community practitioners.

The Strategic Role of Digital Networks in Corporate Leadership Today – Enterprise Irregulars – While there are a number of key factors that help organizations create important new types of business results using enterprise social networks or online communities, leadership is almost always at the top of the list.

TheCR Network Sneak Peek: April 2015 – Measurement, Benchmarking and Engagement – It’s May! The flowers are blooming (finally!) and members are collaborating. Yes, TheCR Network has spring fever. A fellow community manager and member recently said to me: “I can’t believe how much you have going on inside the Network.”

The great equalizer | Working Out Loud – “You’re not angry enough!!” I was in the Apple store in Soho and my friend was giving me feedback about an early draft of the book. She handed me a package with her comments all over the printout. Her tone was insistent.

5 reasons to recognize the superheroes in your online community – Starting this month, we are recognizing members of the network as TheCR Network Superheroes, complete with badges on their network profiles…

New Social Media and Community Jobs

  1. Social Media Community Manager – Data Systems Analysts, Inc. – Aberdeen, MD
  2. Online Community and Volunteer Manager  – WunderLand Group – Chicago, IL
  3. Community Manager – Rubi Tools USA – Miami, FL
  4. Community Manager – iCrossing – New York, NY
  5. Resident Concierge – Resource Residential –Little Rock, AR
  6. Assistant Community Manager – FirstService Residential  – Wanaque, NJ
  7. Community Manager – FirstService Residential – San Francisco, CA
  8. Community Manager – Premier Farnell Group – Chicago, IL
  9. Social Media & Community Manager – Redpoint Ventures – Menlo Park, CA
  10. Community Manager – McKinley – Ann Arbor, MI
  11. Community Manager – Huge – Washington, DC
  12. Community Manager – Associa – Brentwood, TN
  13. Community Manager  – KOG GAMES Inc. – Irvine, CA
  14. Community Manager – Munch Ado – New York, NY
  15. Community Manager – Tealium, Inc. – San Diego, CA
  16. Community Manager – Interface – New York, NY
  17. Community Manager – Lithium – San Francisco, CA
  18. Community Manager – ROCeteer – Las Vegas, NV
  19. Community Manager – Skyword – Boston, MA
  20. Community Manager – Carbon Media Group – Bingham Farms, MI

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Looking for community peers to chat with, vent to and learn from? Check out our Facebook group and make some new community friends!

Friday Roundup: Email Opinions, Collaboration Strategy and Community Communications

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By Shannon Abram, Relationship Manager at The Community Roundtable.

Quick show of hands: do you consider email to be your friend, or a foe to be vanquished? We’ve been thinking a lot about the ways we communicate with our communities this week. Yesterday’s #ESNchat focused on the very email question above and unearthed some strong opinions and great advice about communication methods and how they relate to a community’s success.

After a great call with collaboration strategist Michael Sampson in early March we brought back to continue the discussion on facilitating successful collaboration efforts within an organization, including how communication can effect collaboration. The first call discussed a roadmap to success with collaboration tools and approaches and and this week he continued the conversation by exploring how to cultivate collaborative behavior at your organization.

We’d love to hear your answer to the email question posed above – tweet us your feelings and tag it #emailfriendorfoe and we’ll share a roundup of responses next week!

Things We Are Reading This Week

Why Strong Customer Relationships Trump Powerful Brands – Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant. Others have prophesied an increasing importance of brand as a simple way to evaluate choices in an era of information overkill.

Influence is a Side Effect of Interestingness –  We listen to people who say and do interesting things. This still leaves the big question of what interesting means. Take for example John Oliver, a comedian who first came to prominence as a cutting-edge political stand up in the UK, with a string of television appearances and sold-out solo shows at the Edinburgh Festival. His HBO show Last Week Tonight has become for many a go to source of amusement — and a way to get up to speed on what is going on in terms they can understand.

I need to build a community strategy. Where do I start? – Whether you are starting from scratch with a new community, or taking over an existing community that could use some love there is a good chance you’ll be tasked with building a community strategy. This can be both daunting and exciting. In our State of Community Management 2014 research we found that the foundation of a successful community really is the presence of a well-defined strategy- one that integrates social tools and methods with business goals and processes. A good community strategy also aligns an organization’s goals with member needs setting you up to succeed in both keep engagement high and provide ROI.

The parable of Ray’s Helicopter Company – Once there was a man named Ray who was the CEO of a company that made helicopters. In his youth he had been an avid pilot. Soon after, he started the company with a few friends. Over time, Ray’s Helicopter, as the company was known, grew rapidly to command an impressive share of the world market. Every day he was happy to go to work, and most days his job energized him even more. His workers respected his passion for quality and by and large were quite happy to work for his company.

Should You Enable ‘Big’ Social Business or Team Collaboration? – There are few business decisions more critical than determining how to provide an enabling environment for a workforce to operate efficiently and effectively. Yet the key levers of the modern digital workplace are still relatively unfamiliar to most executives.

New Social Media and Community Jobs

  1. Boston Community Manager – Groupmuse – Boston, MA
  2. Community Manager – Zomato – Denver, CO
  3. Associate Community Manager – WeWork – Los Angeles, CA
  4. Community Manager – R/GA – San Francisco, CA
  5. Community Marketing Manager – OrderUp – Louisville, KY
  6. Manager, Community Development – Diablo – Blizzard Entertainment – Irvine, CA
  7. SF Community Manager – Groupmuse – San Francisco Bay Area, CA
  8. Community Manager, Hearthstone eSports – Blizzard Entertainment  – Irvine, CA
  9. Community Manager – DAQRI – Los Angeles, CA
  10. NYC Community Manager – Groupmuse – New York, NY
  11. Community Relations Advocate – American Textile Recycling Service – San Francisco Bay Area, CA
  12. Community Manager – The Port Workspaces – Oakland, CA
  13. Community Manager – Activision  – Bloomington, MN
  14. Community Recruiment Manager – Chloe + Isabel – Oakland, CA
  15. Social Media Manager – Pluralsight – Farmington, UT
  16. Social Marketer – Entry Level – Frisco International LTD – Coppell, TX
  17. Communications Specialist – The University of Pittsburgh  – Pittsburgh, PA
  18. Social Media and Reputation Manager – Atlantic Bay Mortgage Group 3 reviews – Virginia Beach, VA
  19. Social Media Coordinator – Nuvolum – Petaluma, CA
  20. Social Media Strategist (ABC Family) – Disney ABC Television Group – Burbank, CA
  21. Social Media Coordinator – Schmidt Public Affairs – Alexandria, VA
  22. Social Media Specialist – Flextronics  – San Jose, CA
  23. Communications Specialist – The Lutheran Home Association – Belle Plaine, MN
  24. Inbound Marketing Manager – Triumvirate Environmental – Somerville, MA
  25. Social Media Community Specialist – DriveTime – Phoenix, AZ

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Looking for more community resources? Check out our research and presentations on slideshare.

We also host a weekly Twitter chat – #ESNchat. The topics covered are primarily of interest to ESN community managers, but anyone with an interest in community management is invited to participate.. The chat is held each Thursday from 2-3pm Eastern Time.

Friday Roundup: Fast Start, Big Thoughts in Community to open 2015

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StartingGunBy Ted McEnroe, The Community Roundtable

2015 is off to a rip-roaring start at The Community Roundtable. In TheCR Network, the first Roundtable call of the year is in the books, the Working Out Loud threads are buzzing and interaction is everywhere.

For TheCR as a whole, the New Year has meant some thought-provoking writing from Rachel, who’s sees great opportunity for community in 2015 – “The Year Community Management Goes Mainstream.” We also kicked off what will be a series of blog posts highlighting important data from the Community Manager Salary Survey, with a look at the Director of Community role, and we continued development of our plans for Community Manager Appreciation Day 2015.

Atlanta is joining Boston, New York, Washington, Milwaukee and San Francisco as a site for our local CMAD gatherings – each site is a little different but all six promise to be interesting and fun. Learn more about the plans as they continue to evolve at bit.ly/cmad2015

And of course, we are continuing our search for THREE paid fellows – take a look in the job listings, and refer people who might be looking to break into the community space in a paid position.

Some Other Interesting Readings This Week

Why You Need to Make Community a Core Part of Your Business Philosophy – After advising, studying and working with hundreds of companies and their community strategies throughout my career, I’ve noticed one huge commonality in why many of them fail. Companies fail at community when they look at it as a tactic instead of making it a core part of their business philosophy.

Content & Community Management: The Perfect Pair – As community managers, our job is to make sure that the community dedicated to the brand or product that we represent feels satisfied, proud, and willing to spread the word. Having a suite of content specifically dedicated to community management efforts can be more useful in this area than you may imagine. I talked to a few top community managers to explore how they have integrated a content strategy with their community strategy and what they had to say was quite interesting.

Benefits of Owned Community vs. Social Networks – In recent years the realisation by later adopters that social media isn’t free, or easy, combined with rising cost barriers and noise in our most trafficked channels, has seen a renewed interest in owned community. So what are the advantages in doing it for yourself?

Customer Community Is the New Marketing: Are You Ready? – How would your company look differently if you added 150 passionate advocates to your informal sales team? That is the size of Salesforce’s MVP Program today. This subset of the 1.4 million members of their online customer community may be tiny, but it’s mighty. Erica Kuhl, Salesforce’s Senior Director of Community, has adroitly managed an increase in nearly 1 million community members since January 2014. Overall, Salesforce community members spend twice as much on products than non-members.

New Community and Social Media Jobs

Community Management Fellow (Paid) – The Community Roundtable, remote

Research Fellow (Paid) – The Community Roundtable, remote

Sales/Marketing Fellow (Paid) – The Community Roundtable, remote

Collaboration Program Manager (Sr. Business Analyst) – Advent Software, San Francisco, CA

Jive Internal Community Manager – Firmenich, Princeton, NJ

Director of Social Media – Pegasystems, Cambridge, MA

Social Media Manager – RH Children’s – Penguin Random House, New York City

Director, Social Operations – McDonalds, Oak Brook, IL

Social Media Marketing Manager – Vevo, New York City

Community Manager – Brandworkers, Long Island City, NY

Director of Customer Experience – Product Madness, San Francisco, CA

Council Manager – socialmedia.org, Chicago, IL

Community Manager – Instructor, Salt lake City, UT

Digital Community Manager – ClientWise, Mount Kisco, NY

Communuty Manager – Fixya, San Mateo, CA

DMA Friends Community Manager – Dallas Museum of Art, Dallas, TX

Lead Community Manager, FMCG – eModeration, Paris

Community Manager, APAC – Hootsuite, Singapore

Digital Content Producer – Wonder Workshop, San Mateo, CA

Community Manager – DuckDuckGo, Philadelphia, PA or remote

Given how the year has started, it’s going to be a great year to be a community professional – are you ready?

Friday Roundup: The beginning of the (year-)end in community

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By Ted McEnroe, The Community Roundtable

Where does the time go? After a week that started wet in the East and ended wet in the West, we have just one more full work week in 2014. It’s that time of year when things start to feel quiet because everyone is head down wrapping things up, before the weeks where it feels quiet because, well, it’s quiet. A good time to pull together those year-end lists and make plans for 2015.

Here at TheCR it doesn’t feel quiet. On the blog we shared two more #thankitforward posts, from Maggie Tunning and yours truly. We also posted the recording of our most recent Community Manager AMA with Becky Scott from iTalent. And in the network we are starting to get down to work on developing the survey for the State of Community Management 2015 – to be released in the winter in time for us to publish results in the spring.

We also pushed out a new summary deck for #ESNChat, the weekly tweetchat we are proud and thankful to have taken over from TheCR member Jeff Ross. The decks are a great way to get a quick sharable glimpse into how skilled ESN managers tackle all sorts of issues – in this case, how to develop Champion programs in ESNs. The last #ESNChat of the year is Thursday. Hope you can join us!

Community News and Articles from Around the Web

Why User-Generated Content is Essential to Successful Online Communities – A traditional business approach seeks ROI and ways to capitalize on and measure the effect of having community. Community is often predicated upon its direct or indirect role to achieve a financial or numerical goal for the host organization. While none of that is wrong, it’s important to also anticipate the human elements in constructing key performance indicators.

Why Online Customer Communities Need A Purpose Bigger Than Building Community – Many organizations start their thinking too late in the process and end their planning too soon. The true business goals of online customer communities can get lost in the planning process. All too often, companies focus more on creating an active, thriving community at the expense of first developing a well-thought-out plan for integrating the online community into their business.

The 7 Attributes of CEOs Who Get Social Media – Chief executives that embrace and understand the promise of social media are rare, so rare that we call them “blue unicorns” in our book, A World Gone Social. Why blue unicorns? Because CEOs that embrace social as much as leaders like Aceto are still so uncommon that we aren’t just looking for any unicorn, we’re looking for a specific color of unicorn.

Preparing Your Community for the Digital Generation – When it comes to online communities, from a young age Millennials have learned to leverage their social networks. If they need something, they know that between their networks and Google, they can probably find it or build it. This generation learned early on they can do it themselves. There’s no such thing to them as “I don’t know”—only “I don’t know YET”.  And it’s not just that they search for information with a few clicks; they understand the value of asking their friends. They believe and trust in the collective power of networks to get the information they need.

New Community and Social Media Jobs

Social Collaboration Specialist – Codeworks, Inc. – Milwaukee, WI

Community Producer – Royal Caribbean – Miami, FL

Community Manager – Young Entrepreneurs Council – Boston, MA

Senior Community Manager – Ogilvy & Mather – New York, NY

Alienware Arena Global Community Manager – Dell – Miami, FL or remote

External Communities Manager – Intel – Hillsboro, OR

Public Relations and Community Manager – Sparkcentral – San Francisco, CA

Community Manager – EVB – Boulder, CO

Manager, Knowledge Communities – American Institute of Architects – Washington, DC

Social Media Community Manager – Main Street Hub – Austin, TX

Community Manager – Wanderu – Boston, MA

Community Engagement Manager, Open Forum – Harvard Business School – Cambridge, MA

Community Manager – Pennwell – Tulsa, OK

Community Manager II – Yoh – Neenah, WI

Community Manager – Sep Media – Los Angeles, CA

Sound Select Community Manager – Red Bull – Santa Monica, CA

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Looking to take your career in community management to the next level? 92% of members agree that TheCR Network supports and advances their personal and professional goals. Learn how our research, access to peers and experts, targeted content and exclusive concierge service can help you achieve your goals.