The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

Shannon Paul on Protected Health Information and Privacy in Communities

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The Community Roundtable has partnered with Voce Communications to produce a podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
 
Our series continues with episode #23, featuring Shannon Paul, Social Media Manager at Blue Cross Blue Shield of Michigan.
 

Podcast highlights include:

  • Dealing with “Protected Health information” (PHI) due to regulations such as HIPAA, including the names of members, and how to balance the need for community and the privacy of members.
  • Creating resources such as www.ahealthiermichigan.org to present wellness resources.
  • Coordination and sharing among associated but separated organizations, as with the Blue Cross/Blue Shield plans in different states.
  • When “I can’t answer you” is an answer.

Podcast: Play in new window | Download

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MUSIC CREDIT: “Bleuacide” by graphiqsgroove

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Lisa Beatty on Brand-Focused Communities

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The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
 

Episode #10 features Lisa Beatty, “Chief Jane Advocate” for Jane Nation, one of the first online communities for women to share their opinions and ideas about brands, and information among themselves and with brands about the uniqueness of their community.

Podcast highlights include:

  • Running a community that is a hybrid of centrally-produced and controlled content, and more self-moderated forums
  • The relationship between a community about brands and the brands themselves, including the need to comply with disclosure guidelines, and how to include the brands as part of the community (with examples from the Mayo Clinic and General Motors)
  • Approaching community monetization without ads, with approaches such as sponsored content and access to community members for private conversations
  • The challenges of managing a community including people at different stages of their lives (age, careers, parenthood, etc)
  • Reconciling running a brand-focused community with a career as an advertising executive, as Beatty does

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

The Organizational Impact of Social Media

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I’ve already had the opportunity to present twice as the Principal of The Community Roundtable – at PRSA’s Digital Impact Conference last week and at a local Girls in Tech event this week. Both were related to how social media was impacting organizations.

The PRSA event was great because it is was a chance to interact with a lot of experienced PR & communications professionals. The most interesting thing about the event was that a lot of the speakers brought up the Dominos video episode as a standard for how to manage communications in this social age. To me, it was my example of ‘Didn’t get it quite right’. While Dominos did eventually use YouTube to respond, it wasn’t before it had spread broadly and reached most main stream media outlets.  While I was in NYC, KickApps was gracious in inviting me to a cocktail party at their offices in honor of Tara Hunt’s new book, The Whuffie Factor which was also a great opportunity to chat with a number of people leading their orginization’s social media initiatives. Here is my presentation from the PRSA conference, The Naked CEO:

The Naked Ceo

View more presentations from Rachel Happe.

This week, Kate Brodock did a great job planning and moderating a Girls in Tech panel on Using Social Media in Your Organization, sponsored by Microsoft in Cambridge. On the panel with me were Mike Langford of Tweetworks, Cappy Popp from Thought Labs, and Karen Rubin from Hubspot. Kate set us up to all have a schtick which worked really well – Mike covered micro-blogging, Cappy covered Twitter, Karen covered content, and I covered community. Then we took on two case studies, Shoestring magazine and Generation Progress. I don’t know how well it worked for the audience but it worked really well for me as a participant and it was a lot of fun. Here’s the video, thanks to Mike:

If you would rather download a podcast, Jeff Cutler also was nice enough to record it here.

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