In episode #17 Rachel Happe and Perry Hewitt talk about the tension between people and the technology they use, using gaming to inform business models, digital collectibles, and intrinsic motivators in marketing. Watch Episode #17 now: About Perry Hewitt: Perry Hewitt works at the … [Read more...]
Looking for a Few Great Community Fellows
By Shannon Abram, Relationship Manager at The Community Roundtable. I've already mentioned that we're excited for all the new content, programming and research that 2015 will bring. Now, I'm extra excited to announce that to support all the new community initiatives we are undertaking we are also … [Read more...]
Join TheCR Team: Seeking a Sales/Marketing Fellow
Are you interested in learning a community-oriented approach to marketing and understanding social selling? TheCR is thrilled to announce an opening for a Sales/Marketing Fellow in 2015. What's a Fellow? The Community Roundtable has hired a number of fellows over the years because it is a … [Read more...]
Content Marketing is Required but not Sufficient
by Rachel Happe, Co-founder of The Community Roundtable I hear the phrase 'content is king' thrown around a LOT. Great content is certainly a critical component of any digital strategy - it's a keystone of what we do at TheCR - but on its own it is insufficient. I'm always waiting for the … [Read more...]
Differentiating Between Social Media and Community Management
By Rachel Happe, Principal and Co-Founder of TheCR As someone who works with social media managers and community managers, it seems the line between the two types of positions is not terribly clear - and maybe doesn't need to be - but I think it would be helpful to distinguish between the two. … [Read more...]
