The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

Authentic Engagement in Online Communities

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Episode #101 features Penny Schnarrs, Director of Community Relations and Strategy at the Association of American Medical Colleges (AAMC).

Hosts Jim Storer and Shannon Abram chat with Penny about community building and virtual engagement with a medical organization. She shares strategies for authentic engagement in online communities, and highlights the need for innovation and connection beyond in-person meetings.

Listen to Penny Schnarrs on Authentic Engagement in Online Communities

strategies for authentic engagement

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About Penny Schnarrs

Penny Schnarrs is the Director of Community Relations and Strategy at the American Association of Medical Colleges. She is also part-time faculty at Point Park University, teaching first-year students.

About AAMC

The Association of American Medical Colleges is a not-for-profit association dedicated to transforming health care by supporting the entire spectrum of medical education, medical research, patient care, and community collaborations conducted by our member institutions. We are dedicated to the communities we serve and steadfast in our goal to improve the health of people everywhere.

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Powering Behavior Change Through Community

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Powering Behavior Change Through Community

The Conference Board planned a big community launch for April 2020.

One thing they didn’t plan on was a global pandemic.

Learn how the community team at The Conference Board leveraged their new community to drive increased member retention and improve the member experience, effectively powering behavior change through community.

Download Powering Behavior Change Through Community

About The Conference Board

Founded in 1916, The Conference Board is the member-driven think tank that delivers trusted insights for what’s ahead. Our mission is simple: To help leaders navigate the biggest issues impacting business and better serve society.

We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges. We do this by delivering business insights. We connect senior executives across industries and geographies to share ideas, and our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.

Because we are independent, non-partisan, and non-profit our work is trusted. If you learned it at The Conference Board you can count on it.

Read more Community Case Studies

Interested in more online community management case studies like this one on powering behavior change through community? Learn how top community programs at organizations like Aetna, The Pragmatic Institute, Heifer International, The World Bank Group, and more use community-led programs to increase engagement, boost customer loyalty, improve the employee experience, encourage innovation, and more.

Unclogging Bottlenecks with Janet Stiles

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Unclogging Bottlenecks

Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua.

Episode Five features Janet Stiles, Sr. Director of Member Engagement at the Association of American Medical Colleges (AAMC).

She and Anne discuss how a thoughtfully designed and managed community program can unclog institutional bottlenecks. Janet shares how community-led programs became critical components of the AAMC member experience, how to manage “voluntolds” at your organization, and effective tactics for enabling organization-wide cultural change via community.

If you haven’t downloaded your free copy of The NEW Community Manager Handbook you can get it here.

Listing to Unclogging Bottlenecks with Janet Stiles

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About the Association of American Medical Colleges

The AAMC’s strong sense of community and professionalism fosters an environment that supports the career and personal goals of its staff. Through development opportunities, employee support and activity groups, and other resources, employees can work in an environment where innovation and new ideas are encouraged. The AAMC serves a vital purpose as the nation’s voice for America’s medical schools and teaching hospitals. These institutions play a crucial role in our nation’s health care by training the next generation of doctors, discovering new medical knowledge, and providing superior clinical care. The work of the AAMC and its employees leads and serves our member institutions and constituents.

About The NEW Community Manager Handbook

The NEW Community Manager Handbook features 21 profiles of community leaders sharing advice and ideas on everything from accessibility, hiring, strategy, gamification, defining the digital workplace, technology, and more. Each profile is paired with research from the State of Community Management reports and includes tactical advice for implementing what you’ve learned.

Learn from community management experts at Easterseals, Glencore, Microsoft, UKG, the World Bank Group, Analog Devices, Inc., AAMC, Zapier, Doctors Without Borders, and more.

Download the New Community Manager Handbook

You can find more resources for enabling cultural change through community-led programs here.

Managing a Migration with Debbie Kwan

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Managing a Migration

Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua.

Episode Four features Debbie Kwan, Internal Digital Lead at the Canadian Partnership Against Cancer.

She and Anne discuss managing a migration for an online community, including thoughtful discovery processes, identifying UX/UI requirements, and more. Debbie also shares best practices for managing a migration including governance, audits, and content management.

If you haven’t downloaded your free copy of The NEW Community Manager Handbook you can get it here.

Listen to Managing a Migration with Debbie Kwan

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About Debbie Kwan

Debbie Kwan is the Internal Digital Lead at the Canadian Partnership Against Cancer. She leads governance, communications, and training activities related to digital engagement tools, including the intranet and internal online community to support organizational priorities and change initiatives.

Her responsibilities include: working collaboratively across the organization to develop and implement integrated communication plans, analyzing requirements and facilitating enhancements to ensure a positive user experience, maximizing and accelerating the use of tools, information, and resources through online engagement strategies, and developing and maintaining user guides and governance policies.

About the Canadian Partnership Against Cancer

The Canadian Partnership Against Cancer is Canada’s destination for evidence-based cancer control information. They work collaboratively with provincial, territorial and national partners to move Canada’s cancer strategy forward.

As the steward of the Canadian Strategy for Cancer Control, they have a unique vantage point—shared with and informed by their partners— that allows them to facilitate collaboration across the cancer community and accelerate work that improves the effectiveness and efficiency of cancer control in Canada.

About The NEW Community Manager Handbook

The NEW Community Manager Handbook features 21 profiles of community leaders sharing advice and ideas on everything from accessibility, hiring, strategy, gamification, defining the digital workplace, technology, and more. Each profile is paired with research from the State of Community Management reports and includes tactical advice for implementing what you’ve learned.

Learn from community management experts at Easterseals, Glencore, Microsoft, UKG, the World Bank Group, Analog Devices, Inc., AAMC, Zapier, Doctors Without Borders, and more.

Download the New Community Manager Handbook

You can find more resources for managing a migration and effective community technology management here.

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Building Community Teams with Lisa Tallman

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Lessons from the NEW Community Manager Handbook - Episode One - Lisa Tallman on Building Community Teams

Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua.

Episode One features Lisa Tallman, VP, Data and Information Management at Easterseals, on building community teams. She and Anne discuss building a business case to support community resourcing, finding community talent inside your organization, having the right mindset for hiring for your specific needs, and more.

If you haven’t downloaded your free copy of The NEW Community Manager Handbook you can get it here.

Listen to Building Community Teams with Lisa Tallman:

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About Lisa Tallman

As an organizational leader, I initiate and execute strategies that make work easier; advance employee expertise and confidence; and boost organizational advantage and performance. I engender trust, share expertise and engage stakeholders in solving complex challenges and designing new ways of operating that serve them and the organization.

I embrace the power of technologies and platforms to help employees, customers and partners. That said, people are any organization’s most important resource and are the most important contributor to successes, big and small. I enjoy helping individuals and teams embrace their potential, create and use all available tools to design pathways for their own success and that of the organization every day.

Areas of expertise include: strategy development; change leadership; analysis, assessment and evaluation; project management; strategic planning; resource allocation; roadmaps; diverse audience communications; operational performance integrity; cost management and budgeting; executive advising; process redesign; work streamlining; vendor selection, negotiations and management; dashboards and reporting; training and professional development; presentations; public speaking; and professional organizational engagement and expertise sharing.

Please feel free to reach out to me through LinkedIn, or by emailing me at lisatallman@gmail.com.

About The NEW Community Manager Handbook

The NEW Community Manager Handbook features 21 profiles of community leaders sharing advice and ideas on everything from accessibility, hiring, strategy, gamification, engagement, technology, and more. Each profile is paired with research from the State of Community Management reports and includes tactical advice for implementing what you’ve learned.

Download the New Community Manager Handbook
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Community Conversations – Episode #80: Marjorie Anderson

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Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals.

Episode #80 of Community Conversations features Marjorie Anderson, Product Manager, Digital Communities at Project Management Institute, and Founder of Community by Association, LLC.

On this episode we chat with Marjorie about her recent trip to Dubia to attend the Dubai Association Conference, how live, in-person events have changed in this post-pandemic era, and advice for anyone attending IRL events. We also discuss the upcoming CLIX event in Memphis, TN, where Marjorie is the Conference Chair!

Listen now:

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About Marjorie: Marjorie Anderson is an experienced community management professional with expertise in building a large global community for associations and plays a leading role in developing Digital Communities at Project Management Institute. She is the Founder of Community by Association, L.L.C., an organization that dually supports community management practitioners in associations and nonprofits and that provides information and resources to these organizations enabling them to build a solid foundation for their community programs. She is skilled at developing cohesive community strategies that connect to organizational goals and consider the full user experience across an organization’s digital ecosystem. Find Marjorie here and here.

Discussed in the podcast:

Community Leaders Institute eXpo: On April 4-5, 2022 at the Renasant Convention Center in Memphis, TN, CLIX will bring together community professionals from all industries to provide training, best practices and community building, helping you to implement them into your day-to-day operations. Learn from leaders with years of expertise and connect with professionals who are facing (and have faced) similar challenges that will help you prepare for the future of work.

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Community Conversations – Episode #78: Stephanie Weiner

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Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals.

Episode #78 of Community Conversations features Stephanie Weiner Director, Digital Strategy & Engagement at the Association of American Medical Colleges (AAMC).

We chat about converting digital skeptics, using a playbook to scale community initiatives, and replacing email with community programs to create evergreen knowledge bases online.

Listen now:

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Using Gamification to Increase Engagement In Online Communities

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Heifer International is a global nonprofit with a mission to end hunger and poverty while caring for the Earth. For 75 years, they have provided resources and training to improve the lives of those who struggle daily for reliable sources of food and income.

To celebrate their 75th anniversary, they launched a points and status gamification feature within their digital workplace. Over 1,100 global employees were encouraged to:

  • INTERACT with the community platform by updating their profile information and adding a photo.
  • LEARN about the features and functionalities of the digital workplace.
  • COLLABORATE and share information across global teams.
  • INSPIRE each other to live the core value, “Passing on the Gift” by giving another colleague a chance to win a prize.

Download the Case Study

Heifer International Case Study Online Community - Gamification to Increase Engagement

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Using a Playbook to Support Community Manager Success

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If you’ve played team sports for any period of time, youmight be familiar with using a playbook – and with good reason. No matter how strong your individual skills, knowing what you and your fellow team members can and should be doing in a given situation gives you a leg up on your competition. Knowing your plans ahead of time means you can focus on executing them – as a team!

The playbook in a community context isn’t that different. A well-thought-out community playbook gives the members of your community team a sense of their options in various scenarios. How do you manage standard problems? How do you hold a consistent tone with your community? How do you handle a crisis situation? These are all critical questions, and you want the answers to be the same for every member of the team.

In this case study, shared by Claudia Teixeira, Community Specialist at the World Bank Group you will learn how developing a training and a comprehensive community primer directly impacted the development of a strong cadre of community professionals at the World Bank Group.

Community Case Studies - Using a Playbook

You can view or download the Using a Community Playbook:

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Matthew Radford on Executive Engagement

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Welcome to the latest episode in our community management podcast series, “Conversations with Community Managers.”

Join TheCR’s Jim Storer and Shannon Abram as they chat with community managers from a variety of industries about their community journey. They ask the community questions you want to know the answers to, including:

  1. What’s your best advice for someone just starting out in Community Management?
  2. What are your best practices for increasing community engagement?
  3. How would you survive the zombie apocalypse? (Ok – they might not ALL be community questions…)

Episode #50 features Matthew Radford, Manager, Internal Communications at Ontario Medical Association. 

In this episode, we chat about how to manage community through a re-org, engaging executives, his community wish list, and more!

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Don’t miss the whole series of Conversations with Community Managers featuring community professionals from GM, Sony, Mastercard and more!

available on itunes—-

Did you know you can subscribe to “Conversations with Community Managers” iTunes? You can!