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Lauren Vargas on Vertical-Focused Communities

April 27, 2011 By Jim Storer

The Community Roundtable has partnered with Voce Communications to produce a podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our series continues with episode #24, featuring Lauren Vargas, Director of Community at social media monitoring software company Radian 6.

Podcast highlights include:

  • Building vertical-focused communities to better serve the customer community
  • Can community operate without a dedicated, “gated” platform?
  • The importance of organizational commitment to community, right up to the C-Suite
  • Content as the starting point to create engagement, with blogs as the focal point
  • Finding your “influencers;” why and how, and finding them outside your direct community
  • A discussion of tools for finding influencers (not just Klout)
https://media.blubrry.com/608862/thecr-podcasts.s3.us-east-1.amazonaws.com/CwCM_laurenvargas.mp3

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MUSIC CREDIT: “Bleuacide” by graphiqsgroove

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Building and Sustaining Brand Communities

February 3, 2010 By Rachel Happe

If imitation is the sincerest form of flattery, having a few wicked smart people take what we’ve done and elaborate on it is… amazing. We are always very impressed with the quality of thinking and communication done by the community management team at Radian6 – led by David Alston & Amber Naslund – now with additional strength from Lauren Vargas, Teresa Basich, and Katie Morse. They have done a tremendous job of advocating on behalf of community management and share our passion for its growth as a discipline.

A lot of people are just exploring what community management means and Radian6 has put together a fantastic eBook on the topic – Building and Sustaining Brand Communities.  It covers a lot of ground, including:

  • Understanding what communities are
  • Making a business case for community initiatives
  • How to think about resource needs and what kind of people to hire
  • Best practices of community management
  • Measuring communities
  • The future of community management

In an easy to read and absorb format, they’ve combined the principals of community with the fundamental tenants of good business to create a playbook for companies who want to start engaging more proactively with their communities. I particularly appreciate their emphasis on the resources required to implement a community initiative – it’s not free, even if using public social networks.  Developing a realistic strategy and budget that accommodates one’s goals is a really important initial step.  I also appreciate the importance they place throughout their book on cross-functional collaboration, whether it is with IT to ensure the systems are in place and effective or it is around early discussions with legal teams regarding the risks and boundaries that might exist.  Lastly, predictably, I love how they have interpreted and extended the definition of the Community Maturity Model that we developed.

This is a great eBook to share with colleagues, executives, and customers who may not be very familiar with what community or community management means.

An additional resource that we put together for people to share “Getting your Feet Wet in Social Media & Communities” is geared to be a bit more basic than Building and Sustaining Brand Communities if you want to provide an overview to people just starting to wonder about all the hype around social media.

If you are a community manager or a functional leader working on socializing your processes and looking for more in-depth discussions and best practices, The Community Roundtable is a peer network for that purpose.  More about membership can be found here. We’d love to speak with you if you are interested!

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Conversations with Community Managers – Michael Brito

September 22, 2009 By Jim Storer

I found Michael Brito (@britopian) through a mention on Twitter. He’d written a blog post called “Social Media Marketing Will Soon Become a Commodity Skill Set” and it somehow found it’s way into my stream. I agreed with the premise and let Michael know on Twitter. We had a back and forth and before long I asked him to join me for a podcast. We spoke a couple days later the the rest is history (captured on this podcast for your enjoyment).

We talked about listening and responding via social networks, humanizing brands and what happens when those humans move on and finally talked about the blog post that originally brought us together. It was a great chat – I hope you enjoy it!

Download this podcast (17mb/18 minutes)

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https://media.blubrry.com/608862/www.community-roundtable.com/podcasts/michaelbrito_final.mp3

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Conversations with Community Managers – David Alston

July 21, 2009 By Jim Storer

Rachel and I had a chance to sit down with David Alston from Radian6 last week. I first met David at a Social Media Breakfast in Boston and was inspired by how he looks at the way marketing (and the role of the CMO) is changing as social media and community become more prevalent in business. In this podcast we explored this dynamic and learned how Radian6 helps community managers stay on top of brand conversations across the web. We hope you enjoy it and would love to hear how you see marketing changing in your organization.

Download the mp3 (21 min/19.7 mb)

https://media.blubrry.com/608862/www.community-roundtable.com/podcasts/davidalston_final.mp3

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