The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

  • About Us
    • Our Values
    • Our Team
    • Our Clients
      • Client Success Stories
    • Community Leadership Awards
      • Community Leadership Awards 2024
      • Community Leadership Awards 2023
      • Community Leadership Awards 2022
      • Community Leadership Awards 2021
  • Services
    • Benchmarking and Audits
      • Community Performance Benchmark
      • Community Readiness Audits
      • Community ROI Calculator
      • The Community Score
    • Models and Frameworks
      • Community Maturity Model™
      • Community Engagement Framework™
      • Community Skills Framework™
      • Community Technology Framework™
      • The Social Executive
  • Research
    • The State of Community Management
      • SOCM 2024
      • SOCM 2023
      • SOCM 2022
      • SOCM 2021
      • SOCM 2020
    • Community Careers and Compensation
    • The Community Manager Handbook
      • 2022 Edition
      • 2015 Edition
    • The Social Executive
    • Special Reports
    • Case Studies
  • Events
    • Connect
      • Connect 2024
      • Connect 2023
      • Connect 2022
    • Community Technology Summit
    • Professional Development
    • Resource Bundles
    • Upcoming Events
    • Community Manager Appreciation Day
      • Community Manager Appreciation Day 2025
      • Community Manager Appreciation Day 2024
  • I’m looking for…
    • Community Engagement Resources
    • Executive Support Resources
    • Community Reporting Resources
    • Platform and Technology Resources
    • Community Strategy Resources
    • Community Programming Resources
    • Community Career Resources
    • Something Else
      • Vendor Resource Center
      • Community FAQs
      • Community Management Podcasts
        • Community Conversations
        • Lessons From The NEW Community Manager Handbook
      • Community 101
        • Community Management Glossary
        • Community Management FAQs
      • Case Studies
      • Community Webinars
  • Community
    • The Network
      • Member Login
      • Join The Network
      • Roundtable Call Library
    • The Library
      • Subscriber Login
      • Subscribe to The Library
  • Blog

Friday Roundup: January is in the Books

January 31, 2014 By Jim Storer

cmadBy Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable. 

Another January in the books! The first month of 2014 flew by (personal note: I did get married and honeymoon this month, which probably helped the time move fast for me!) and our first experiment with themed content was a great learning exeperience. I really enjoyed sharing ideas and content around the theme of “Building Community” – next month we’re tackling the idea of “Connect” and I can’t wait to see what the month will bring!

This week there were two pretty big events on our radar #CMAD (Community Management Advancement Day) and the IBM Connect event in Orlando, FL. Both provided a wealth of really great content we want to share so the link list is extra long today.

  1. A fun list of the top 100 Community Managers on Twitter
  2. The first in our new Faces of Community Management profile series
  3. A growing list of community manager books.
  4. Should you give thanks (or a bonus?) to your community manager?
  5. Community Manager: Key to the Future of Business
  6. How to Truly Show Your Online Community Manager Appreciation
  7. Redefining management in the Digital Age
  8. Social Technologies: A Catalyst to the Practice of Knowledge Management
  9. Social Media Salary Guide – Infographic
  10. Social Business Myth Busters from Sandy Carter!
  11. Really great advice on approaching people who are smarter, busier, and more important than you
  12. 24 Community Management Tips from the Experts
  13. Why All Community Managers are Improv Artists
  14. Online Community ROI, Redefined (In Pictures)

Wow that’s a lot of links! We also launched the survey for our 2014 State of Community Management Report this month. If you haven’t taken it yet we’d love your input – we’re looking for community folks from every size company in every stage of the community journey. You can take the survey here. Thank you in advance for your help.

Have a great Superbowl weekend – I’ve got big plans that involve some homemade kettle corn and watching the game (and the commercials!) with friends. I’ll see you in February!

Preliminary Results: Social & Community Maturity by Use Case

November 30, 2010 By Rachel Happe

We recently opened a survey to better understand how the market is maturing in the use of social and community practices.  One of the big questions we wanted to understand is the adoption maturity of these methods for different business uses – i.e. were they researching, planning for, experimenting, or in production use of new social practices.  In this cut of the preliminary results, we looked at where different size organization were in their maturity across a number of business areas.

First some considerations when we look at the data:

  • Survey participants were recruited through our member network, our newsletter list, and our social networks rather than an impartially recruited panel of business professionals.  That will skew the data toward certain industries. However, it is also likely to have reached the people within organizations who are best qualified to answer questions about their social operations.
  • We are currently not reporting numerical data but will be in the final results which we will publish in our 2011 State of Community Management report.
  • We are still collecting data.

Currently the distribution of respondents is heavily biased toward technology and professional services organizations:

The participation profile confirms my perception that technology and professional services are two of the more engaged industries in deploying social technologies and approaches. The technology companies because they understand culturally how to use and leverage technology throughout their organizations and professional services firms because their human capital is their most valuable and important asset.

Within those firms, the use of social and community approaches is widespread with marketing (predictably) leading the way. What surprised me was the majority of organizations are also using social methods for support, innovation, and collaboration.  Midsize (100 – 1,000 employees) and large (1,000 – 50,000 employees) lag a bit which is also expected – they typically have the complex integration, process, and cultural challenges of very large organizations but without the same resources. The small organizations (>100 employees) rarely have a lot of resources but also have a much simpler environments to navigate, making it easier for them to incorporate new approaches.

Social Marketing

While roughly 80% of all types of organizations are using social marketing practices, it is the large and very large companies lagging behind and interestingly, this is the one area that medium size business are leading – perhaps because they see the opportunity for the most leverage per dollar spent.

Social Support

Using social techniques for customer support, while being used in many organizations, is interestingly lagging social innovation and social collaboration. My initial guess is that this may be were there is the most perceived risk to current revenue streams and that is why companies are taking more measured steps. The support function is also where regulatory and business dilemmas can crop up in terms of how conflict or issues are responded to and addressed. Most large organization also have an established infrastructure for support and for efficiency, prefer to consolidate that activity.

Social Innovation

It did not surprise me to see organizations at various stages of managing social innovation but what did surprise me was how many small organizations were investigating or participating in crowdsourcing. Many companies under 100 people have extremely loose processes (if any) for innovation management and often unclear ownership so to see so many working on how to collaboratively innovate is quite interesting. Also interesting to see how many very large organizations are using some type of social innovation – quite a bit more than any other size organization.

Social Collaboration

Social collaboration (or Enterprise 2.0) doesn’t get anywhere near the amount of press that social media and social marketing get (not hard to understand why) but in my mind it has been the silent success story of the social web. Fewer than 20% of companies represented in this survey are doing nothing and over half have some form of social collaboration in place. That’s good new to me because I believe that organizations can’t use social approaches on one side of the firewall alone.  Once information flow increases in one area of a business, the other areas will be forced to follow.

What do you see in these results? Are you surprised?

Please Participate!

We are still looking for more participation – particularly if you are in a more traditional industry like retail, non-profits, consumer packaged goods, durable goods, etc.  Please fill out and share the survey: https://bit.ly/SOCMSurvey

Our final results will be published in our 2011 report, The State of Community Management. Our 70+ page 2010 report can be downloaded here.

If you are interested in sponsoring the report, becoming a Community Roundtable member, or signing up for our newsletter – let us know.

Community Manager Survey by Angela Connor

April 20, 2010 By Rachel Happe

Angela Connor – also known as @communitygirl on Twitter and the author of 18 Rules of Community Engagement – recently published a Community Manager Survey – available here for $39.99/$49.99 depending on format. In it, she covers questions about how the community management role is defined, how community management fits in to organizations, how community managers learn, and how community managers themselves feel about their role, including first person commentary which is really interesting to read.

Some of the results are not surprising given the current maturity of the role – for example only a 3rd of community managers have a clear job description with well defined goals and many are struggling with increasing engagement and finding an outlet for sharing and learning from peers (we need to do a better job reaching out to those community managers!).  Other results I found surprising – while a vast majority of community managers are authorized to speak on behalf of their organization (which is great), over half of community managers surveyed are seeking new positions indicating that they are likely not getting the support and/or fulfillment they would like in their current positions.  To me, this is a risk for organizations that are serious about their communities and infers they need to do a lot more to make sure community managers have reasonable and clear expectations, are given the support and resources to meet those expectations, and are able to enjoy and succeed in the work they do.

Overall, the report shines a light on some of the biggest issues community managers currently face and is a great resource for demonstrating to peers and executives the need for more training and resources in this area.  We would like to thank Angela for undertaking the study and for allowing us to review it.

Reblog this post [with Zemanta]
  • « Previous Page
  • 1
  • 2
Community best practices

Resources for the people who build online communities.

ABOUT US
Our Values
Our Team
Our Clients
Careers

RESOURCES
Vendor Resource Center
Podcasts 
Community 101
Case Studies
Webinars

PRODUCTS AND SERVICES
Benchmarking and Audits
Models and Frameworks
Research
Professional Development

QUICK LINKS
Blog
Newsletter
About The Network
About The Library
About The Academy

LOGIN
The Network
The Library
The Academy

Contact
Support
Partnership
Inquiries
Subscribe to
Our Newsletter