Every week Rachel Happe chats for 30 minutes with a new guest – no script, no rules. In episode #13 Rachel and Scott Monty talk about how constant change in leadership negatively impacts employee engagement, the shift from historic communication styles to digital environments, and the effect … [Read more...]
Podcast – Vanessa DiMauro, Georgian Partners
Join the community experts at The Community Roundtable as they chat about online community management best practices with a wide range of global community professionals. Topics include increasing online audience engagement, finding and leveraging executive stakeholders, defining and calculating … [Read more...]
Energize your community: the generative power of co-creation
By Ted McEnroe, The Community Roundtable Ever have a conversation with someone who was focused solely on their needs and wants? Of course you have. It doesn't make for great engagement. So why do we expect to engage members when we focus solely on our organizational needs? In a nutshell, … [Read more...]
Focus on the relationship, not the transaction
I wrote a post for CMSWire last week that has resonated with a surprising number of readers. In it, I noted that social media has reversed the traditional sales and marketing paradigm. Once upon a time, a transaction was the trigger for building relationships – and the repeat customer was the holy … [Read more...]
