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Podcast – Vanessa DiMauro, Georgian Partners

December 6, 2019 By Shannon Abram

Podcast - Vanessa DiMauro, Georgian Partners

Join the community experts at The Community Roundtable as they chat about online community management best practices with a wide range of global community professionals. Topics include increasing online audience engagement, finding and leveraging executive stakeholders, defining and calculating … [Read more...]

Energize your community: the generative power of co-creation

May 21, 2015 By Ted McEnroe

By Ted McEnroe, The Community Roundtable Ever have a conversation with someone who was focused solely on their needs and wants? Of course you have. It doesn't make for great engagement. So why do we expect to engage members when we focus solely on our organizational needs? In a nutshell, … [Read more...]

Focus on the relationship, not the transaction

January 20, 2015 By Rachel Happe

I wrote a post for CMSWire last week that has resonated with a surprising number of readers. In it, I noted that social media has reversed the traditional sales and marketing paradigm. Once upon a time, a transaction was the trigger for building relationships – and the repeat customer was the holy … [Read more...]

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