By Ted McEnroe, The Community Roundtable Ever have a conversation with someone who was focused solely on their needs and wants? Of course you have. It doesn't make for great engagement. So why do we expect to engage members when we focus solely on our organizational needs? In a nutshell, … [Read more...]
Focus on the relationship, not the transaction
I wrote a post for CMSWire last week that has resonated with a surprising number of readers. In it, I noted that social media has reversed the traditional sales and marketing paradigm. Once upon a time, a transaction was the trigger for building relationships – and the repeat customer was the holy … [Read more...]
