Community managers use many techniques to make engagement easy and rewarding. One of the most powerful is to create program concepts that give people a structure for their participation. These programs can be quite simple, like creating a weekly thread to share wins to more complicated programs like working groups or training cohorts.
There are thousands of great program ideas and we would like to capture them so we can share them back in a consistent way.
You can find some examples here: The Power of Engaging Community Programming and here: Five Can't-Miss Programming Ideas.