Great engagement starts with a well-crafted Shared Purpose
Shared Purpose is the compelling vision for what the organization and the community both have a vested interest in addressing. It communicates the mission and overall goals of the community. A well-crafted shared purpose is inspiring and exciting. It communicates the motivation for coming together and acts a community mission statement.
Shared Purpose is not enough
If there is a compelling and exciting shared purpose, people will come but they are unlikely to stay unless there is a way to constructively address it. This is why Shared Value is critical. It provides specifics about what the organization/sponsor and the community do together to address the shared purpose that they could not do on their own. Shared Value is the tangible output of engagement that provides the motivation to stay engaged.
Together, Shared Value and Shared Purpose create a new behavior paradigm that benefits both the organization and the individual. Each contributes and gains value from the engagement. Cumulatively, the power of communities ensures that each participant receives more value than they contribute, creating a virtuous feedback loop that strengthens the community and enhances its value.
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