How to Improve Strategic Online Engagement

If there is a compelling and exciting shared purpose, people will come but they are unlikely to stay unless there is a way to constructively address it. This is why Shared Value is critical. It provides specifics about what the organization/sponsor and the community do together to address the shared purpose that they could not do on their own. Shared Value is the tangible output of engagement that provides the motivation to stay engaged.

Together, Shared Value and Shared Purpose create a new behavior paradigm that benefits both the organization and the individual. Each contributes and gains value from the engagement. Cumulatively, the power of communities ensures that each participant receives more value than they contribute, creating a virtuous feedback loop that strengthens the community and enhances its value.