Great engagement starts with a well-crafted Shared Purpose
Shared Purpose is the compelling vision for what the organization and the community both have a vested interest in addressing. It communicates the mission and overall goals of the community. A well-crafted shared purpose is inspiring and exciting. It communicates the motivation for coming together and acts a community mission statement.
Shared Purpose is not enough
Strategic
Engagement
FAQs
How can I create a compelling engagement strategy?
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How can I measure strategic engagement?
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How can I calculate the ROI of my online community program?
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If there is a compelling and exciting shared purpose, people will come but they are unlikely to stay unless there is a way to constructively address it. This is why Shared Value is critical. It provides specifics about what the organization/sponsor and the community do together to address the shared purpose that they could not do on their own. Shared Value is the tangible output of engagement that provides the motivation to stay engaged.
Together, Shared Value and Shared Purpose create a new behavior paradigm that benefits both the organization and the individual. Each contributes and gains value from the engagement. Cumulatively, the power of communities ensures that each participant receives more value than they contribute, creating a virtuous feedback loop that strengthens the community and enhances its value.
What you can do:
Learn
This resource bundle from TheCR Library contains 26 exclusive assets to help you improve your online engagement, including case studies, research reports and more.
Connect
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Engage
Our advisory teams helps global organizations to improve their online engagement through tactical training, project-based support and more. Learn how you can achieve your goals.
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Additional Reading:
Scale yourself as a community manager to take community to new heights
By Ted McEnroe, Director of Research and Training, The Community Roundtable Have you ever met a successful community manager who says they wish they had more to do? Me neither. Community managers wear multiple hats, work with myriad stakeholders and are expected to understand everything from business models to technical support – often working alone […]
The Value of Community Management: Reviewing the SOCM 2013
By Ted McEnroe, Director of Research and Training, The Community Roundtable The value of The State of Community Management in 2011 and 2012 was to give definition to the competencies and qualities of communities. By 2013, we were ready to shift the focus of the research to something different but equally game changing – quantifying what […]
State of Community Management 2015 Monday Fact #8: New member programs matter
By Ted McEnroe, Head of Research and Content, The Community Roundtable “You never get a second chance to make a first impression.” I try not to take too many words of wisdom from old shampoo commercials, but that Head and Shoulders Shampoo tag line does resonate for me when we think about communities. Joining a […]
Community Engagement Framework
The Work Out Loud framework is now the Community Engagement framework. Same great ideas, new community-focused title By Rachel Happe, Co-Founder & Principal, The Community Roundtable This week is ‘International Working Out Loud Week‘ or #wolweek – a week to highlight the growing practice of creating better organizations by sharing not just our work products, […]
The most popular data types in the State of Community Management
By Ted McEnroe, The Community Roundtable Having just enjoyed (survived?) my first season writing and editing for the State of Community Management 2015, one of the most interesting parts of the post-release followup is actually seeing what pieces resonate with people. They seem to fall into three categories. The Key Indicators Data No shockers here. It’s […]
The Business Model of Engagement
By Rachel Happe, Principal/Co-Founder, The Community Roundtable Engagement is a hot topic. For those of you who have heard me speak, you know I don’t think all engagement is created equally and I think there is far too little focus put on the purpose behind the engagement. You can have high engagement and very little […]
