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How to Improve Strategic Online Engagement

Great engagement starts with a well-crafted Shared Purpose

Shared Purpose is the compelling vision for what the organization and the community both have a vested interest in addressing. It communicates the mission and overall goals of the community. A well-crafted shared purpose is inspiring and exciting. It communicates the motivation for coming together and acts a community mission statement.

SharedPurposeSharedValueVenn

Shared Purpose is not enough

Community Management FAQ

Strategic
Engagement
FAQs

How can I create a compelling engagement strategy?
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How can I measure strategic engagement?
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How can I calculate the ROI of my online community program?
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If there is a compelling and exciting shared purpose, people will come but they are unlikely to stay unless there is a way to constructively address it. This is why Shared Value is critical. It provides specifics about what the organization/sponsor and the community do together to address the shared purpose that they could not do on their own. Shared Value is the tangible output of engagement that provides the motivation to stay engaged.

Together, Shared Value and Shared Purpose create a new behavior paradigm that benefits both the organization and the individual. Each contributes and gains value from the engagement. Cumulatively, the power of communities ensures that each participant receives more value than they contribute, creating a virtuous feedback loop that strengthens the community and enhances its value.

What you can do:

Learn

how to improve online engagement

This resource bundle from TheCR Library contains 26 exclusive assets to help you improve your online engagement, including case studies, research reports and more.

View the Resource Bundle

Connect

how to improve online community strategy

TheCR Network is an unparalleled resource comprised of an online peer community, access to hundreds of case studies, research reports, resource bundles, and weekly live programming.

Join TheCR Network

Engage

how to improve strategic online engagement

Our advisory teams helps global organizations to improve their online engagement through tactical training, project-based support and more. Learn how you can achieve your goals.

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Additional Reading:

Screen-Shot-2023-03-16-at-9.44.18-AM

4 Ways Engagement Benefits Communities

By Shannon Abram | February 7, 2023

The most effective communities strike the balance of a well-crafted shared value. Communities help individual members feel seen and heard. That potent combination leads to members feeling empowered and more […]

Read More
Conversations with Community Managers - Ashleigh Brookshaw and Meghan Bates on Change Management

Ashleigh Brookshaw and Meghan Bates on Change Management

By Shannon Abram | April 21, 2020

Ashleigh Brookshaw and Meghan Bates share best practices on Change Management using online communities in this short podcast.

Read More
Four Ways Online Engagement Impacts Members

Four Ways Online Engagement Impacts Members

By Shannon Abram | January 9, 2020

All engagement is not the same…and different engagement behaviors generate different outcomes. Engagement is challenging to measure because engagement is not a single action, but a range of behaviors. Without […]

Read More

Scale yourself as a community manager to take community to new heights

By Ted McEnroe | May 31, 2016

By Ted McEnroe, Director of Research and Training, The Community Roundtable Have you ever met a successful community manager who says they wish they had more to do? Me neither. […]

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aaronb

Aaron Buchsbaum on the Rise of the Digital Onbudsman

By Shannon Abram | March 2, 2016

Welcome to the latest episode in our community management podcast series, “Conversations with Community Managers” featuring Aaron Buchsbaum, Community Manager at The World Bank. Join TheCR’s founder and principal, Jim Storer and director of […]

Read More
socm 2103

The Value of Community Management: Reviewing the SOCM 2013

By Ted McEnroe | February 16, 2016

By Ted McEnroe, Director of Research and Training, The Community Roundtable The value of The State of Community Management in 2011 and 2012 was to give definition to the competencies and […]

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How to build new member programs

State of Community Management 2015 Monday Fact #8: New member programs matter

By Ted McEnroe | August 10, 2015

By Ted McEnroe, Head of Research and Content, The Community Roundtable “You never get a second chance to make a first impression.” I try not to take too many words […]

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Community Engagement Framework

Community Engagement Framework

By Rachel Happe | June 17, 2015

The Work Out Loud framework is now the Community Engagement framework. Same great ideas, new community-focused title  By Rachel Happe, Co-Founder & Principal, The Community Roundtable This week is ‘International […]

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How to describe online community involvement

The most popular data types in the State of Community Management

By Ted McEnroe | June 8, 2015

By Ted McEnroe, The Community Roundtable Having just enjoyed (survived?) my first season writing and editing for the State of Community Management 2015, one of the most interesting parts of […]

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community engagement

The Business Model of Engagement

By Rachel Happe | April 8, 2015

By Rachel Happe, Principal/Co-Founder, The Community Roundtable Engagement is a hot topic. For those of you who have heard me speak, you know I don’t think all engagement is created […]

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Community best practices

Resources for the people who build online communities.

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