I am lucky to have collaborated with hundreds of organizations on their community building initiatives. That experience gives me a breadth of visibility that very few have had, allowing me to see both the similarities and differences across contexts. Communities are very much like the Leo Tolstoy … [Read more...]
Community Management is Becoming Everyone’s Job
Communities have an immense cross-functional impact, but the State of Community Management 2018 also showed us how far that impact goes. Not only are community professionals responsible for the community and engagement, but individuals across organizations are increasingly responsible as well. What … [Read more...]
Profiles in Community: Designing a Network of Communities
From One Community to a Network of Communities A decade ago, most organizational communities served one functional purpose. That might have been offering self-service support that lowered overall support costs while increasing resolution and satisfaction rates. It might have been a community of … [Read more...]
Introducing The Community Score: How mature is your community?
Communities need different management at different stages Young communities can be pretty simple to manage. It can be as easy as inviting a few friends and asking questions. As they grow and mature, however, communities need more mature and sophisticated management. When a community has … [Read more...]
Executives are Overwhelmingly Supportive of Community Approaches
We’ve talked about how community is creating value, but community professionals are burnt out due to their “hidden” work. We’ve also discussed how community is creating high ROI and empowering individuals, but ROI is primarily being used defensively rather than to attain more … [Read more...]
How to scale your community program: TheCR Library
The State of Community Managment 2018 report is very clear on the demands made on community managers. 47% of community teams are consulting on project work, 43% are responding to training requests, and 32% are accommodating coaching needs while only 8% of community teams report that they are … [Read more...]
Nurturing Super Users to Cultivate Success
Many community managers don’t want to overburden their most active members with extra duties that could make them feel used or make them less active in the community. They don’t have the budget or authorization to provide needed training and resources for advocates (or superusers, power users, top … [Read more...]
The Hidden Work of Community Teams
Community management work is evolving along with roles - and evolving rapidly. As all communications become networked, community engagement and management is a discipline that everyone needs to cultivate to be successful. I've long said that community management is the future of all management - … [Read more...]
Community Management Skills That Matter: Business
Community Management Business Skills: Integrating community into the organization Not surprisingly, the value of community management business skills grows as community managers more effectively integrate their communities with their overall organization. Directors of Community are … [Read more...]
Shopping for an online community platform?
The first time I evaluated an online community platform was in 2011 for a large, customer-facing application. At the time there were only a handful of best-in-class providers. The good news for the community platform shopper today is there are more good options to choose from. The bad news is you’ll … [Read more...]
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