Last week I had the opportunity to share how we're thinking about @TheCR with an undergrad class on eMarketing at Bentley University. It was a fun discussion and the questions that followed my presentation really got me thinking. While I focused on community management best practices for a good … [Read more...]
Want A Successful Community? Don’t Be A Social Media Manager
I've held the position that social media management and community management are not the same thing for a while. This morning, a blog post by Maggie McGary (and the subsequent comments) about the value of Klout for community managers made me pause again. There has been a lot of attention on defining … [Read more...]
5 Risks of Having A Community Without Management
Megan Smith, the community manager at Ovation TV, and I presented this week at the Online Marketing Summit on the fundamentals of community management. It gave me the chance to revisit and refresh my thinking. As part of the exercise, Megan and I identified the most common risks of having a … [Read more...]
Community Management Lessons from Martin Luther King Jr.
When people think of Martin Luther King Jr., 'community manager' is not what typically comes to mind and yet he is one of the best examples of what a community manager can be. Inspirational, a magnet for a cause, and the center of a highly inter-networked movement with many leaders. He lived in a … [Read more...]
Preliminary Results: Social & Community Maturity by Use Case
We recently opened a survey to better understand how the market is maturing in the use of social and community practices. One of the big questions we wanted to understand is the adoption maturity of these methods for different business uses - i.e. were they researching, planning for, experimenting, … [Read more...]
Drupal Commons – Open Source Social Business?
Late last week we heard about a new offering from Acquia, an open source software company focused on the Drupal social publishing system and a partner of The Community Roundtable. The product is called Drupal Commons and it's focused on expanding the use of Drupal in business. This is an … [Read more...]
Summer Reading: The Best of TheCR
We've written a lot about community management over the past year - and interviewed a lot of amazing community managers - and as often happens with blogs the content gets buried in favor of what's new and hot so we thought we would resurrect those posts that our readers have found most valuable and … [Read more...]
The State of Community Management Webinar
Last week, we presented key findings from our State of Community Management report with Natanya Anderson from Powered. We had an overflow of great questions and so much content it was hard to get everything in so I'm including the slides (the audio recording is here) and my responses to the … [Read more...]
The Commitment Required of Community Members
We talk a lot about what is required to build and sustain communities as organizations and, along with it how to ensure communities produce value. One thing that I haven't heard as much about is the commitment we require from our community members. However, it is impossible to have a productive … [Read more...]
The Fish & The Sharks
Last week was full of fascinating conversations at the Social Media & Community 2.0 Strategies conference and the MarketingProfs B2B Forum and I'm just starting to digest it all but one of the concepts that really hit home for me was Adam Zawel's analogy for community members. He noted that in … [Read more...]
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