One of the most consistent findings in our State of Community Management research is on the impact of new member programs in getting increased long-term engagement. It makes sense – having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., … [Read more...]
5 Critical Hiring Characteristics for Community Management Roles
Looking at community job descriptions, it’s clear there are some characteristics that are prized by hiring managers. While empathy, communication skills, and collaboration have always been a component of a community professional’s responsibilities, the growing recognition of the need for … [Read more...]
Foundations Of Community Success
Over the last two years, the place of community in organizations shifted, with community programs becoming a commonly required investment at all types of companies. The COVID-19 pandemic tipped communities from a nice-to-have to a must-have. Suddenly, the value of connecting employees and … [Read more...]
The Evolution of Customer Communities
In 2021, online communities are table stakes for brands that want to connect and engage with their audience. Community professionals are now handed the task of not just connecting with a brand’s audience, but deciding what kind of engagement is needed, and how to build a long-term strategy to … [Read more...]
Meet TheCR Team | Anne Mbugua
Community Management Fellow At-a-Glance: Member Since | 2021Superpower | Conscientious#teamcat or #teamdog | #teamdog Anne's interest in community management comes from my fascination with growth, building relationships, connecting people, and being helpful. You can ask Anne about: Solo … [Read more...]
Community Centers of Excellence Enable Distributed Leadership
What is a Center of Excellence? Centers of Excellence are groups that are charged with enabling their organizations with a specific practice or expertise and often have other names, whether that is an Enablement Group, Adoption Team, or Internal Consulting. Historically, this has not been the … [Read more...]
Executive Interest In Community Programs Grows Significantly
Executive interest in community approaches has varied since 2009, with internal and external communities gaining or losing interest as the technology, economic, and the social environment has changed. While interest has grown, it has been slow, inconsistent, and not always sustained. It has been … [Read more...]
Meet TheCR Network Scholars | Terri O’Neal
As part of our continuing efforts to increase the impact of our community resources, we are excited to introduce you to the 2021 Scholarship Cohort. Each month in 2021 we’ll interview a cohort scholar and learn why community is important to them. This month we’ll meet Terri O'Neal, … [Read more...]
Community Role Profile: Community Specialist Role
OVERVIEW OF ROLE Community specialists are the experts and emerging experts on a community team. Unlike community manager roles, where generalists are prized, community specialists often have a focus in one of three disciplines: engagement, content, or technical initiatives. … [Read more...]
Community Leadership is the Future of all Leadership
Communities provide a governance structure that helps organizations adopt a more distributed model of leadership and accountability. This empowers individuals to collaborate, create, and engage their peers in adaptive ways while staying aligned with a broader mission. As community structures … [Read more...]
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