We are very pleased to announce our third annual State of Community Management report. We started our annual report as a means to achieve our mission of advancing the business of community - making what we know collectively about community building more visible and accessible to everyone. The … [Read more...]
Getting Executives to Say Yes to Social
There are many executives who are curious and interested in this whole social business phenomenon. They want workers to try it, test it and see what it can do for the business bottom line...but what about participating? That is often where the process slows down or comes to a screeching halt … [Read more...]
A Need For Social Architecture
Last week, Mark Bonchek, senior vice president of communities and networks at Sears Holdings, led a roundtable discussion with TheCR Network members on using the principles of network-centric warfare to steer large-scale change in community management. At first glance, it seems like a big leap from … [Read more...]
Communities and the Value of Answering Unarticulated Needs
We had an excellent member call late last year with John Stepper of Deustche Bank who is working on a training course to help employees manage their reputation inside the organization. This conversation about influence and reputation is very active on the social web but taking that inside the … [Read more...]
Lost in Translation: The Business of Community
We love our new tag line. We think it epitomizes what we do. But we also realize you may not get it. Thus our 2nd installment of Lost in Translation. When The Community Roundtable was started we had a theory that humanizing a business and making real relationships with people was a better way to … [Read more...]
Community Managers are Human Experience (HX) Professionals
Over the last decade we've all learned how important the user experience (UX) of software is to how well it performs. If features are hard to use and the interface looks stale, it's less compelling to the user. The UX is particularly important in communications and social technologies because there … [Read more...]
Introducing TheCR Focus: Your Guide to The Business of Community
When Rachel and I started building The Community Roundtable in 2009, we had a decision to make. Who to serve? We agreed it was hard to build a truly customer-focused business if you tried to serve too many constituents. In the end, we agreed to focus on the people we thought really needed help... … [Read more...]
Review: Social Readiness – How Advanced Companies Prepare Internally
Altimeter Group published an excellent report today called Social Readiness: How Advanced Companies Prepare Internally. It is chock full of great information - collected from a range of companies - on how to set up internal governance processes and provides a rich analysis of social media crisis. … [Read more...]
Coverage of The 2011 State of Community Management
We have been pleased that initial reaction to our annual report on The State of Community Management has been so positive and that so many people we respect have taken the time to cover the report and provide their perspective. One of the things I love is to see is what resonates with different … [Read more...]
