On Tuesday our latest module in the community manager training series will begin. As with all the modules it is: Taught by experienced community professionals who do the work everyday Online and recorded so if you have a conflict you can watch and learn later Includes an online community so you … [Read more...]
The Role of the Community Strategist: #cmgrchat Recap
Yesterday's weekly twitter chat (#cmgrchat) with community manager's focused on the role of the Community Strategist and there was consensus on what the role of a community strategist was vs. a community manager. So while the community manager is often actively … [Read more...]
Online Communities and Getting Social Buy In
If you haven't had a chance to see the podcast series Socious is doing around online communities with business results, you should definitely check it out. There is some really good information there including this video with our own Rachel Happe: In this session they covered: Business … [Read more...]
Technology Changes, People Don’t … as Quickly
After 13 years in corporate America (and one very bad flight for this 1.5 million mile flyer), I realized that I needed to make some significant changes in my life and focus on what I am passionate about in my work: social business and online communities. Most recently, I was the chief strategist … [Read more...]
Danger: Community/Social Strategist Shortage Ahead
I've been thinking about this post for a long time. It started some time last fall when I was talking with a member of TheCR Network about how they should approach building out their social media/community team. In the course of the conversation, my recommendation boiled down to this... "hire the … [Read more...]
The Community Strategist Squeeze
It would be too hyperbolic to say there is a crisis in community and social business staffing, but there are definitely some big problems, particularly at the senior and strategic levels. Most people in the space know that experienced community managers are hard to come by generally and if you want … [Read more...]
SXSWi Takeaways for Community Management
This year SXSW Interactive was bigger than its music festival. Which is interesting as it started as a small community event and has become big business. As always there was plenty to learn at this event for community management and social business pros and thanks to Fleishman-Hillard's … [Read more...]
Inside TheCR Network: Storytelling and the Power of Why
Recently, Michael Margolis of The Reinvention Summit and Get Storied joined members of TheCR Network to discuss the art of storytelling. As described on his website, "Storytelling is the most important skill you didn’t learn in school. But it’s the foundation for everything." For … [Read more...]
Is Community Management Strategic?
If you have been doing community management for a few years chances are you think that it is or should be strategic. If you are a CEO chances are you haven't even heard of community management let alone prioritized it as strategically imperative. And there is the rub. The role of community manager … [Read more...]
Getting Executives to Say Yes to Social
There are many executives who are curious and interested in this whole social business phenomenon. They want workers to try it, test it and see what it can do for the business bottom line...but what about participating? That is often where the process slows down or comes to a screeching halt … [Read more...]
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