By Shannon Abram, Relationship Manager at The Community Roundtable.
It’s April and after a long, hard winter in the Northeast the surest sign of Spring (in Boston at least!) will arrive next week – MLB Opening Day! We talk a lot about community building in the online realm, but it’s nice to stop and think about the kind of real-life community building that happens everyday through baseball and other games – from our beloved Red Sox, all the way down to the first tee ball games of Spring. There is nothing quite like heading to the ballpark or field, chatting with friends, neighbors and fans and eating Cracker Jacks.
However you get out into your local community and connect this weekend, we hope you have a great time.
The hot topic in TheCR Network this week was definitely metrics and measurement. Rachel met with members to discuss benchmarking, and how data and a management framework can be used to drive investment decisions that support the success of your communities. We also released our latest Roundtable Report – Unlocking the Executive Perspective on Success & Measurement: Business Goals, Community, & Metrics which provides members with a great case study and a framework for measuring community success. Are you focused on measuring community value? What metrics do you use to show that value? We’d love to hear from you!
Things We Are Reading This Week
Our Community Superheroes Share Their Superheroes, Part 2 – Last week, we shared with you a little added information from The Community Manager Handbook: 20 Lessons from Community Superheroes. In the back of the handbook, we list the people that the 20 community professionals we interviewed for the handbook would cite as their superheroes. It’s a diverse group, but what we left out of the Handbook were the reasons why our heroes named theirs!
Webinar Alert: Evolving Brand Online Communities – April 21 at 9am PT / 12am ET Are you getting the most value from your online community? Are you on the path to growth and high engagement or stuck in a rut: justifying ROI, struggling with platform vendors, executive whim and an increasingly dissatisfied community?
Coloring Books for Existential Angst – Hundreds of thousands of stressed-out people across France have recently taken to an unlikely means of relaxation.
Best Practices for Measuring the Return on Investment of Online Communities – This best practice guide for measuring the ROI of online communities provides a method you can use to assess your community’s effectiveness. Your online community is part of your business. Your company’s social experience depends on user-generated content, but you still own the social component of your brand. It’s important to learn how to effectively define and measure your community’s ROI.
Corporate Culture in a Venn Diagram – There is a diagram floating around LinkedIn and Twitter that attempts to illustrate an individual’s true ‘purpose’.
The Science Of Why You Should Spend Your Money On Experiences, Not Things – You don’t have infinite money. Spend it on stuff that research says makes you happy.
Stop Thinking and Start Doing: The Power of Practicing More – We all have goals that we want to achieve in our lives. These goals may include learning a new language, eating healthier and losing weight, becoming a better parent, saving more money, and so on. But there’s a point when you need to stop planning these goals and start working towards them.
Disruption by Trusted Advisors – What’s “the next big thing”? Coming from Silicon Valley, I often get this question from executives around the world. Usually, they frame the question in terms of the next wave of technology innovation. They want to know what’s the next big technology that could disrupt everything?
New Social Media and Community Jobs
- Jive Practice Manager – Hero Digital in San Francisco, CA
- Community Manager – GoPro in San Mateo, CA
- Content & Community Manager – The Feast – New York, NY
- C0mmunity Manager, Making Strides Against Breast Cancer – American Cancer Society – North, VA
- Community Manager– FunPlus – San Francisco, CA
- Community Manager, Relay For Life – American Cancer Society – Spokane, WA
- Community Manager– McKinley – Augusta, GA
- Community Manager – Omghow – San Francisco, CA
- Content & Community Manager – Krush Digital – Oklahoma City, OK
- Community Manager – Ubisoft – Morrisville, PA
Community Manager – Dealertrack – Burlington, VT
Marketing Community Manager – Cultura Technologies Inc – Alpharetta, GA
Social Media Coordinator – Hilton Worldwide – Addison, TX
Social Media Program Manager – Amazon Corporate LLC – Seattle, WA
Social Media Assistant – PETA/ PETA Foundation – Los Angeles, CA
Marketing and Social Media Coordinator – Fit Body Boot Camp Sugarloaf – Lawrenceville, GA
Director of Digital & Social Media – Tampa Bay Lightning – Tampa, FL
Student Affairs Specialist – VAI Graduate School– Van Andel Institute – Grand Rapids, MI
Social Media Specialist – AWeber – Chalfont, PA
Social Media Communications Specialist – Workplace Learning Solutions LLC – Atlanta, GA
Social Media Manager – Endemol Beyond USA – Chicago, IL
Are you tasked with measuring community value? Are you looking for templates, research and expert advice to support your community programs? Members of TheCR Network get exclusive access to the tools and training they to help them excel. Learn more.