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Community Strategy Resources

Articles
Podcasts
Case Studies
Research

You’ve heard that practice makes perfect, but what about planning?

Our State of Community Management research shows the foundation of a successful community really is the presence of a well-defined strategy- one that integrates social tools and methods with business goals and processes.

A good community strategy also aligns an organization’s goals with member needs setting you up to succeed in both keep engagement high and provide ROI. If you're just getting started and looking to build your community strategy? We recommend using the Community Maturity Model™ (CMM) to help in building a community strategy.

 

How to improve online engagement

Articles

Building a Strong Foundation: The Importance of Policies and Governance in Community Management 
Driving Engagement and Innovation in the UKG Community: A Strategic Success Story
Building Strategic Maturity and Securing Budgets
best-in-class communities
What’s in a name? Best-in-Class Communities
Community Ecosystem Map
Community Ecosystem Map: My framework for mapping content and programs
Moderation vs. Censorship in Online Communities
Moderation vs. Censorship in Online Communities
Best Practices for Community Posting Guidelines
Best Practices for Community Posting Guidelines
Outstanding community dashboard
The power of an award-winning dashboard
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Podcast Episodes 

Community Conversations – Episode #82: Chris Catania on Community Leadership
Leveraging Data Analytics for Community Success
Using MVPs to Power Effective Communities
Community Conversations - Michelle Sneck Ph.D.
Community Building at USAA
Community Conversations - Episode #91 - Catherine Hackney on Community Tools
Catherine Hackney on Community Tools
Melissa Westervelt
Melissa Westervelt on Policies and Governance
Community Conversations – Episode #88: Adam Ballhaussen on Technology Integration and Optimization
Adam Ballhaussen on Technology Integration and Optimization
Kelly Munro on Content and Programs
Catherine Hackney on Member Onboarding
Catherine Hackney on Member Onboarding
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Case Studies

Community Benchmarks
Foundations Of Community Success
The Value of Community: Behavior Change to ROI
The Value of Community: Behavior Change to ROI
Engaging to Unlock Retention, Trust, and Innovation

Research

State of Community Management 2023
State of Community Management 2023
Meaningful Change Management
Meaningful Change Management
building a community roadmap
Building a Community Roadmap

Want more resources to help improve your online community engagement?

community strategy resources

The Community Score Assessment

Assessing your community program plays a critical role in helping you understand the current status of your community program, and identify the gaps you need to address to move forward.

We know this assessment can be just another box on your (never-ending) to-do list. We promise it will help weed through that list to prioritize what is most critical for you to focus on now.

Start The (FREE) Community Score Assessment

Community Engagement Resources - TheCR Library

TheCR Library

Subscribe to TheCR Library and get unlimited access to our best-in-class research, online community benchmarks, and proven frameworks and models, all refreshed monthly.  Resources include hundreds of case studies, tools, templates, and more.

Access all assets in TheCR Library for just $30/month.

Community Engagement Resources - TheCR Network

TheCR Network

TheCRNetwork is the private, confidential membership organization for people leading the online community and change management efforts at global organizations. Members have unlimited access to live programming, training, discussion groups, community concierge services, and all our learning resources for one annual membership fee.

Membership in TheCR Network starts at $,1.995/year. Discounted memberships are available for non-profit organizations. Email us to learn more.

Community best practices

Resources for the people who build online communities.

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