Senior Influencer and Community Manager

At BetterUp, we give people the coaching, support, and push they need to reach peak performance and unlock their limitless potential, in all they do, personally and professionally. We work with world-class experts and Coaches, pioneer innovative technology, and foster human connection at scale to fuel the BetterUp experience, and make growth and development achievable for all. We believe developing strong mental fitness comes from a never-ending practice of maintaining and building the strengths that precede health, happiness, and success.

And we’re looking to build out a diverse and ambitious team of go-getters to join us as we grow. Exciting opportunities lie ahead, as well as work that makes a real difference — not only in the lives of others, but for your own personal and professional growth, too. Join us as we continue to bring BetterUp to more people everywhere, and create impactful change for our members and for you.

As the Influencer Relations Manager, you’ll spearhead BetterUp’s work to use influencer voices to tell our story and create a deeper understanding of human transformation. We’re working to redefine the future of work so that a connection to purpose and meaning allows individuals and organizations to perform at the highest levels. You’ll play a key role in developing programs, experiences, and content that helps inspire, engage, and prompt people to change the future of work.You’ll help to craft BetterUp’s content programming and community plays by engaging leading academics, luminaries, thought leaders, experts, and CHROs. You’ll engage influencers in partnerships, experiences, and campaigns that showcase our science-backed approach and the life-changing impact of coaching.

What You’ll Do

• Become the expert on all influencer agreements to determine the best way to leverage our relationships to build BetterUp’s brand and drive interest from prospects and customers.
• Be the point of contact and relationship manager with influencers and present opportunities for engagement that drive business impact.
• Coordinate across the Brand Team, Growth Team, Product Marketing, Sales Team, and Executive Engagement functions to align on top priorities for influencer engagement.
• Ideate concepts for content and creative executions that bring BetterUp’s story to life via influencer voices – this could be in the form of social content, thought leadership, demand generation, events, presentations, employee enablement, etc.
• Write and edit messaging and content for various channels and provide direction on creative.
• Define the marketing strategy for announcements and coordinate activities to announce new influencers to the program.
• Collaborate with XFN partners, and present plans for influencer engagement milestones throughout the year.
• Create processes that provide transparency and guardrails for how to engage influencers in BetterUp programs and activities, including coordinating meetings and introductions via the program.
• Set goals, analyze performance, and report on results that impact and influence core business metrics.
• Work with the legal team to ensure best practices for influencer partnership agreements and activities are adhered to.
• Source and manage freelancers and/or to support influencer activities.
• Provide coaching, guidance, and leadership to team members so they can do their best work.

If you have some or all of the following, please apply:

• 7+ years of experience creating content, including writing research-based content and executive bylines.
• Experience partnering with thought leaders and luminaries and translating their ideas into marketing campaigns.
• Strong writing and editing skills, especially in translating complex topics into relatable content and graphics.
• Track record of developing, implementing, and improving on processes to scale a team’s impact.
• Experience designing or supporting experiences that bring thought leaders work to life via in-person or virtual events.
• Experience reporting on content results, measuring impact, and analyzing results is a must.
• Knowledge of content channels and optimizing campaigns.
• Experience using Salesforce and analyzing reports a plus
• Experience in setting goals and analyzing results via Google Analytics, HubSpot, Looker, Domo, or other similar tools.
• Proactive problem solver with strong sense of ownership and bias toward action who values collaboration, clear communication, and holds themselves and colleagues to high creative standards.
• Places value on both the day-to-day work of execution and makes time for brainstorming big ideas that will lead to outsized results.

Benefits

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

• Access to BetterUp coaching; one for you and one for a friend or family member
• A competitive compensation plan with opportunity for advancement
• Medical, dental and vision insurance
• Flexible paid time off
• Per year:
  • All federal/statutory holidays observed
  • 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
  • 5 Volunteer Days to give back
  • Learning and Development stipend
  • Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $104,000 – $176,600.

If you live in New York, the base salary range for this role is:

$117,700 – $176,600: New York City

$110,800 – $166,200: Nassau, Newburgh

$104,000 – $156,000: Albany, Buffalo, Rochester, Syracuse

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