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Kirsten Laaspere on Prioritizing Her Community Career Journey

April 13, 2016 By Jim Storer

podcastWelcome to the latest episode in our community management podcast series, “Conversations with Community Managers” featuring Kirsten Laaspere, Community Manager at Akamai.

Join TheCR’s founder and principal, Jim Storer and director of marketing, Shannon Abram as they chat with community managers from a variety of industries about a variety of community topics, including:

  1. What’s your best advice for someone just starting out in Community Management?
  2. What are your best practices for increasing community engagement?
  3. How can you survive the zombie apocalypse? (Ok – they might not ALL be community questions…)

Episode #40 features Kirsten Laaspere, Community Manager at Akamai. Join us as we chat about how to prioritize her community career journey, her advice for people who want to break into community management, best practices for launching a social collaboration tool, and more!

Check out episode #40 featuring Kirsten Laaspere here: 

https://media.blubrry.com/608862/thecr-podcasts.s3.amazonaws.com/ConversationswCommunityManagers_KirstenLaaspere.mp3

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

available on itunes—-

Did you know you can subscribe to “Conversations with Community Managers” iTunes? You can!

Blog_CTA_Footer_Desktop_Kirsten

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

50 Essential Skills in Community Management

December 21, 2015 By Jim Storer

community manager skillsWe’re going to take a break from our weekly series of facts from the Community Careers and Compensation report to review the 50 essential community manager skills from the Community Skills Framework™.

We updated the Community Skills Framework™ as a means to explore the value of 50 essential skills of community management. This is the second iteration of the framework, which was launched in 2014 as a set of 37 skills in 4 skill families. Reviewing the data from 2014 with members of TheCR Network, we recognized that we hadn’t tapped into the full family of business and strategic skills — which we separated into two families, and added a number of other skills that we noted were absent from the first edition of the framework.

In the Community Careers and Compensation Survey — we asked community management professionals to rank the skills that are most valuable to their role and surface those skills which carry the greatest value across all community roles, as well as those that are most critical within individual community roles and use cases.

We also see an opportunity to use the framework as:

• A structure for strategic planning

• A tool for online community manager training and professional development

The Community Skills Framework™ gives community leaders a way to better identify and understand skill gaps and opportunities for creating stronger teams

The 50 Essential Community Manager Skills

—ENGAGEMENT COMMUNITY MANAGEMENT SKILLS—

  • Listening & Analyzing
  • Response & Escalation
  • Moderation & Conflict Facilitation
  • Promoting Productive Behaviors
  • Empathy & Member Support
  • Facilitating Connections
  • New Member Recruitment
  • New Member Welcoming
  • Member Advocacy
  • Behavior Change & Gamification

—STRATEGIC COMMUNITY MANAGEMENT SKILLS—

  • Community Strategy Development
  • Roadmap Development
  • Policy & Guideline Development
  • Needs & Competitive Analysis
  • Measurement, Benchmarking & Reporting
  • Trendspotting & Synthesizing
  • Consulting
  • Executive Coaching
  • Content Strategy Development
  • Evaluating Engagement Techniques

—BUSINESS COMMUNITY MANAGEMENT SKILLS—

  • Program Management
  • Business Model Development
  • Budget & Financial Management
  • Team Hiring & Management
  • Contractor Hiring & Management
  • Selling, Influencing & Evangelizing
  • Community Advocacy & Promotion
  • Training Development & Delivery
  • Vendor Management
  • Governance Management

—CONTENT COMMUNITY MANAGEMENT SKILLS—

  • Communication Planning
  • Writing
  • Graphics & Design
  • Multimedia Production
  • Narrative Development
  • Editing
  • Curation
  • Program & Event Planning
  • Taxonomy & Tagging Management
  • SEO &/or Internal Search Optimization

—TECHNICAL COMMUNITY MANAGEMENT SKILLS—

  • Systems Administration & Configuration
  • Data Collection & Analysis
  • Tool Evaluation & Recommendation
  • Technical Support
  • Member Database Management
  • Platform Architecture & Integration
  • Technology Issue Resolution
  • Software & Application Programming
  • UX & Design
  • Algorithm Design & Data Manipulation

How do your community skills stack up against the list of essential community manager skills? Any areas you’d like to focus on for your personal growth as a community manager? What is your list of essential community manager skills?

Want to dig deeper into the essential community manager skills?

Check out our free Community 101: Models and Frameworks course to walk through the Community Skills Framework™. Use the worksheet included with the free course to document where you are and how you can level up your essential community manager skills.

Community Management Models and Frameworks Free Online Course

The 11 Most Valuable Community Management Skills

September 15, 2015 By Ted McEnroe

 

‘Pot of Gold’ by Jeremy Schultz (CC BY 2.0)

Looking broadly, it’s exciting to see that community professionals are an experienced, mobile group that have had the opportunities to move up the community career ladder. Community professionals in the survey have an average of 15 years of experience, with five of them specifically in community. Also striking, though, is that almost ¾ of those surveyed so far have been in their current roles for three years or less.

We’re also getting insights into where community professionals sit in their organizations – where they report and who reports to them. And we are seeing trends in compensation – whether those reporting patterns and responsibilities are translating as you might expect into higher pay and better opportunities.

And this year, we have asked people to rank the skills most valuable for their current jobs from the 50 skills in the Community Skills Framework. Think community folks have a lot on their plate? So far, survey participants have ranked 42 of the 50 skills over 3.0 in importance on a scale of 1 to 5. And 11 community management skills have scored over 4.0. In no particular order, they are:

• Listening and Analyzing
• Promoting Productive Behaviors
• Empathy and Member Support
• Member Advocacy
• Community Strategy Development
• Measurement, Benchmarking and Reporting
• Evaluating Engagement Techniques
• Community Advocacy and Promotion
• Communication Planning
• Writing
• Data Collection and Analysis

Full definitions of these skills are included in the CCC survey.

There are variations, certainly, in skill rankings among roles and use cases, and there are a few 3.9’s I didn’t include here. But even just this set of 11 demonstrates the broad challenges of being a community professional. Not surprisingly, almost all of the 11 also rank highest as the skills in which community professionals most want training.

This data is a good start and provides a great base for the research. But we still want as many people as possible to complete the survey – which can allow us to really get into industries, use cases and more in unprecedented ways. Are media or nonprofit communities different from business and retail? Do they emphasize different skills? What’s the pay gap?

We can’t answer these questions without you. We won’t share your personal data with anyone, and if you’ve got particular concerns, we can work with you. (See the survey and this blog post for more on our data pledge.)

The Community Skills Framework 2015

Want to improve your own skill set? TheCR Academy offers online courses in Internal and External Community Management Fundamental and Community Program Essentials. Learn more at training.communityroundtable.com

50 Skills of Community Management

September 14, 2015 By Rachel Happe

Rachel Happe, Principal & Co-Founder, The Community Roundtable

Back when we started The Community Roundtable in 2009, community management was a bit of a mystery and while there were opportunities for community managers to gather and share, there was not much documented about what community managers did all day. We found that many community managers were overwhelmed, in large part because a lot of the work of community management was hidden from view – which lead us to write about The Iceberg Effect of Community Management.

We’ve come a long way since then but are still struggling to define reasonable job descriptions, align compensation and determine how to assess the performance of community professionals. Those conversations with members and partners led us to invest in an annual role and salary research platform, which we renamed this year to reflect its scope: Community Careers and Compensation.

Along with the research, we developed the Community Skills Framework (CSF), which we updated to reflect what we’ve learned and the feedback we received from members of TheCR Network.

The Community Skills Framework represents the five skill families and top 50 skills that are required to build a successful community program.

CommunitySkillsFramework TheCRHow can you use this framework?

  • Assess yourself – where are your strengths and weaknesses?
  • Identify skill gaps you want to address
  • Start critical conversations with stakeholders about the reasonable scope of your role – and what other resources are required
  • Communicate the expertise required to build a successful community program
  • Assess team strengths, weaknesses and gaps
  • Build a team professional development plan
  • Write a job description

Like all of our research, we hope this helps you have important conversations about what is required, reasonable and expected with regard to community management.

At The Community Roundtable we work hard to share as much as possible with our wider network, not just our customers. In return, we ask that you participate in the research so that we can better understand the scope of how community management is practiced.

The 2015 Community Careers and Compensation survey is now open. Please take 10 minutes to tell us about your role: https://the.cr/ccc2015survey

 

 

 

 

 

Introducing the Updated Community Skills Framework

September 9, 2015 By Ted McEnroe

By Ted McEnroe, Head of Research, The Community Roundtable

What do you say when you’re asked to describe what you do as a community professional? I’m betting it’s not an easy question to answer – particularly when it comes from Aunt Betty at the Thanksgiving table. What about when you try to explain how overwhelmed you are to your manager – or your HR department?

Without a frame of reference, it is all to easy to struggle with explaining what you can and cannot accomplish given your skills, experience and time limitations.

We’ve also found that community job descriptions can be all over the map – often expecting one person to address a huge range of diverse responsibilities.

Our mission at The Community Roundtable is to listen, synthesize and distill the practice of community management in a way that is easy to understand and communicate. We do this through our models and research. Last year, we published our first iteration of the Community Skills Framework as well as part of the Community Manager Salary Survey 2014 – and we learned a lot in the process.

This year, we’ve evolved both the research and the framework and have recently launched the Community Careers and Compensation 2015 survey, which is now open.

The updated Community Skills Framework includes five skill families with ten skills in each family, prioritized based on what we learned from our 2014 research.

A draft of the Community Skills Framework in the Community Careers and Compensation survey

A draft of the Community Skills Framework in the Community Careers and Compensation survey

How Does This Help You?

First, when Aunt Betty asks you what community management is you can say, “It’s a mix of engagement, content, technical, business and strategy responsibilities.” This may or may not mean anything to her but it adds enough detail about your job without being verbose – and in plain language.

Second, and more importantly, it frames the conversation with your stakeholders about the scope of your role, its priorities, what is reasonable for one person to do and where your strengths and weaknesses are… incredibly helpful as you look to navigate your career and where you want to head next.

At The Community Roundtable, we use the Community Skills Framework to:

  • Scope our research and report on what skills are priorities for different community roles (moderation, specialist, manager, strategist and director roles).
  • Identify and report on those skills seen as consistent blind spots – areas where community professionals need the most training and resources.
  • Prioritize programming in TheCR Network, identify where training would be valuable and determine areas to dig deeper on with our research.

If you’re a community professional, we hope the survey sparks ideas and gives you a better understanding of your own strengths and weaknesses.

Take the survey now!

3 Qualities to Look For When Hiring Junior Community Managers

August 14, 2014 By Jim Storer

This is a guest post by Marie Connelly, Community Manager at GHDonline and member of TheCR Network.

Over the course of the last year or so, I’ve been thinking a lot about hiring junior community managers for our team, particularly in entry-level roles. At the Global Health Delivery Project at Harvard University, we’ve partnered with organizations like the Global Health Corps and Northeastern University’s co-op program to provide opportunities for young people looking to gain work experience in community management, marketing, and of course, global health.

Hiring Entry Level Community Managers

While we’re hiring students and recent graduates, these aren’t your average part-time internships—they’re paid, full-time fellowships, and the folks we bring on become an integral part of our team. They develop their own projects, talk with members, work with our leadership team and community moderators, and make significant contributions to our efforts to improve health care delivery through global collaboration. Obviously, it’s important to find the right candidates, but how do you know what to look for when applicants haven’t had significant experience with community management before?

Here are three qualities I always look for:

1. Curiosity

This has always been my #1 characteristic for what makes someone a successful community professional. Curiosity is what drives us to learn more about our members, listen to their needs, unpack that complicated support query, find the interesting story, and keep up with all the new developments in community management, and the tools we use. When interviewing junior candidates, I look for people who ask great questions, and can show how they’ve explored their interests and passions in the past.

2. Writing skills

While communication skills of all stripes are important for community work, strong writing skills are paramount, particularly for junior team members. I try to look at a range of written communication styles during the interview process: emails, social media postings, shorter written pieces, and longer ones. Those who write with clarity, have the ability to make a compelling argument, and are comfortable switching between writing styles will likely be ready for the wide range of writing tasks that come with this job.

3. Something I don’t have

This is an important thing to look for with anyone you’re hiring, but I suspect it gets overlooked when candidates aren’t expected to have very much experience. While you’re going to be teaching and training a new team member quite a bit, don’t forget to consider the things they’ll be able to teach you. One of my junior community colleagues has great video and visual design skills, another has been doing PR work in college, and our most recent hire has experience doing advocacy and education work in Nepal. They’re all bringing something to the table that I don’t have, which makes our ability to approach new challenges and opportunities as a team much, much stronger.

While these are, no doubt, characteristics to look for in any new teammate, I’ve found them to be especially helpful in identifying the right candidates for entry-level community positions. We can always train new team members on the tools we use and the particular elements of our approach, but these three characteristics give me the confidence that someone is going to have the foundation to hit the ground running when they join our team.

I’d love to hear from others what characteristics they look for when hiring folks who are totally new to the field—what would you add to this list?

—-
Have you taken the Community Manager Salary Survey 2014 yet? Your insights into your role are invaluable as we document and define community manager best practices across industries.Take the Survey

The survey is short (15 minutes) and we’d love to hear from you. Please take the survey now.

Infographic Thursday: Seven Criteria for Hiring Community Managers

July 17, 2014 By Jim Storer

By Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable.

We’ve already talked about the traits to look for when hiring a community manager this week – so you can imagine our delight when we saw this awesome infographic from our friends at DNN titled “Seven Criteria for Hiring Online Community Managers.” In addition to the top seven traits they suggest you look for when hiring for a community manager the accompanying post includes a great list of potential interview questions for community roles . Their top interview questions for community managers include:

Q1: Describe your most stressful moment as a community manager, along with your solution for reducing the stress.

Q2: How do you know what’s happening in your community and what do you do with that information?

Q3: Do you interact with some community members differently than others – and if so, how?

There are four more great interview questions in the original post over on the DNN blog. Check it out and let us know what your favorite interview question is for community manager roles – we might even feature it in a new post!

Seven Criteria for Hiring Online Community Managers from DNN

—

Have you taken the Community Manager Salary Survey 2014 yet? Your insights into your role are invaluable as we document and define community manager best practices across industries. The survey is short (15 minutes) and we’d love to hear from you. Take the survey now.

 

What is the most important trait when hiring a community manager?

July 16, 2014 By Jim Storer

By Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable.

To celebrate the launch of our first ever community manager salary survey we’re going to spend July and August focused on community management as a career. Whether you are just getting starting in the community management field or have been actively practicing community management for years we have something for you.

CMGR Job Roles - SOCM 2014

Recently we’ve been thinking more about what it takes to be a great community manager. Certainly you have to love people – but what else makes or breaks a successful community professional? In the SOCM 2014 we highlighted the many (MANY) roles and responsibilities that a typical community manger is tasked with.  With everything from creating content and monitoring community activity to managing and recommending technology there is a wide array of skills that a community manager needs to have, but is there one special trait that a hiring manager looks for when filling a community role?

I threw the question out to TheCR team, TheCR Network and to our Twitter friends and wanted to share their responses with you.

First I asked the other members of TheCR team to weigh in. We’re a small but diverse group, some are currently community managers, or were in a past life. Other have participated in the hiring of community professionals. Here’s what they had to say:

Jillian Bejtlich: The ability to communicate in a variety of scenarios and tones. The same person needs to have the ability to be awesome, humorous, authoritative, potentially harsh, and empathetic.

Maggie Tunning: I have a few in mind but going to go with empathy – to be able to understand, respond to, delight, etc members. Not sure if  it always plays out this way, but empathy may also help them be adaptable/flexible.

Rachel Happe: Diplomacy (and the even temper that goes with it). If you over-react, under-react or get into fights it’s just going to be a disaster.

Next, I opened up the question to TheCR Network. Two long-term community professionals weighed in with different, but excellent responses. The first shared this list of skills – it’s hard to narrow it down to just one!

  • Teaching , especially online
  • Writing or general communication
  • Business strategist — big picture
  • Event organization
  • Collaborative
  • Creative
  • Inclusive
  • People-oriented
  • Ability to manage up and down the organization

And the second provided this great insight:

“As I am developing various skills the one I find hardest to share with others as the roles grow and expand is finding the voice we want to present to our community. So finding that ability in someone to be the voice or continue as the voice would be an asset.”

Finally, I asked our Twitter friends and received many awesome responses. Here are some of my favorites:

Hiring Advice #1Screen shot 2014-06-27 at 10.25.36 AM

Screen shot 2014-06-30 at 1.58.14 PM Screen shot 2014-06-30 at 1.58.45 PM Screen shot 2014-06-30 at 1.58.59 PM Hiring Advice #5 Hiring Advice #2 Hiring Advice #3 Hiring Advice #4

Do you hire community managers? Is there a special skill or trait that we missed? Are you a community manager and want to weigh in? We’d love to hear from you!

—-

When Hiring the Right Community Manager is Critical

September 5, 2012 By Leanne Chase

“Brands that can rock visual media will find themselves market leaders,” says Ekaterina Walter, Social Media Strategist for Intel in a Fast Company article. You may think that applies only to Marketing. But it doesn’t because if a picture is worth 1,000 words and interactive experience is probably worth 100,000 words. Just check out what Penquin Group put together to attract a new Community Manager for its brand.

  

This is simply one of the best ways we have seen to advertise for a candidate in a long time. And as the skill shortage in social business continues to grow and community professionals continue to feel squeezed this is the kind of effort that may be needed to set your company apart, show community professionals that you understand what they do,  help get a feel for your company and its mission and demonstrate how important community management is for your organization

As Meg Tripp commented on our Facebook Page, “It’s the gentlest, cutest gauntlet throwdown ever” and THAT is impressive community management in and of itself.  Does this give you ideas for how to attract – or respond to – community manager job openings?

———————————————————————————————————————–

The Community Roundtable provides strategic, tactical and professional development programming for community and social business leaders through online training, a membership based peer to peer network, a monthly report subscription curating important content to stay abreast of, and advisory services for organizations in all stages of their online community and social business development.

Lisa Beatty on Brand-Focused Communities

June 3, 2010 By Jim Storer

The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
 

Episode #10 features Lisa Beatty, “Chief Jane Advocate” for Jane Nation, one of the first online communities for women to share their opinions and ideas about brands, and information among themselves and with brands about the uniqueness of their community.

Podcast highlights include:

  • Running a community that is a hybrid of centrally-produced and controlled content, and more self-moderated forums
  • The relationship between a community about brands and the brands themselves, including the need to comply with disclosure guidelines, and how to include the brands as part of the community (with examples from the Mayo Clinic and General Motors)
  • Approaching community monetization without ads, with approaches such as sponsored content and access to community members for private conversations
  • The challenges of managing a community including people at different stages of their lives (age, careers, parenthood, etc)
  • Reconciling running a brand-focused community with a career as an advertising executive, as Beatty does

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

https://media.blubrry.com/608862/thecr-podcasts.s3.us-east-1.amazonaws.com/CwCM_lisabeatty.mp3

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

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