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Brian Oblinger on Customer Experience

April 16, 2020 By Jim Storer

Brian Oblinger - Customer Experience

Join the community experts at The Community Roundtable as they chat about online community management best practices with a wide range of global community professionals. Topics include increasing online audience engagement, customer experience, finding and leveraging executive stakeholders, defining and calculating online community ROI and more. 

Episode #67 features Brian Oblinger.

In this episode of the podcast, Brian shares his perspective on why customer experience is a powerful brand differentiator. He also discusses how community programs can impact the end-to-end experience for customers, members, employees, and the power of communities at scale.

Listen Now:

https://media.blubrry.com/608862/communityroundtable.com/wp-content/uploads/2020/04/BrianOblinger_April2020.mp3

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Find more episodes.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Renee Vogt, Merck

September 6, 2016 By Jim Storer

podcastWelcome to the latest episode in our community management podcast series, “Conversations with Community Managers” featuring Renee Vogt, VTN Capability Owner at Merck.

Join TheCR’s founder and principal, Jim Storer, and director of marketing, Shannon Abram as they chat with community managers from a variety of industries about a variety of community topics, including:

  1. What’s your best advice for someone just starting out in Community Management?
  2. What are your best practices for increasing community engagement?Renee Vogt
  3. How can you survive the zombie apocalypse? (Ok – they might not ALL be community questions…)

Episode #42 features Renee Vogt, VTN Capability Owner at Merck. Join us as we chat about her team’s community purpose framework, how they help community stewards measure the value and health of each community, and how her background in knowledge management has shaped her community approach.

Check out episode #42 featuring Renee Vogt here:

https://media.blubrry.com/608862/thecr-podcasts.s3.amazonaws.com/ReneeVogt_Merck_TheCRPodcast.mp3

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available on itunes—-

Did you know you can subscribe to “Conversations with Community Managers” iTunes? You can!

Do community manager roles change as communities mature?

July 18, 2016 By Ted McEnroe

By Ted McEnroe, Director of Research and Training

Explaining what you do as a Community Manager is never easy – and it turns out, it’s likely to change as your community matures. That’s right – not every community manager does the same thing, and all community manager roles evolve as their community does. (We can see you nodding along at your desk – this is one of those “I knew it!” type facts that confirms a long held belief in the community community.

In the State of Community Management 2016 survey, we asked respondents how they spent their time among the five skill sets of our Community Skills Framework – Engagement, Content, Strategic, Technical and Business.

Learn more about the Community Skills Framework and the 50 skills of community by downloading our Community Careers and Compensation 2015 report.

We found subtle but noteworthy changes when we compared the skills of Stage 1, relatively immature communities, with those that scored in Stage 3 or 4 on our Community Maturity Model. Early-stage community managers spent the majority of their time on engagement and content skills – 57%. The same held true for more mature communities, but the balance shifted. Whereas early-stage community managers spent the greatest percentage of their time developing content – 31%, Stage 2 and 3 communities spent their time on engagement – 35% and 34%, respectively.

SOCM2016_Fact_#7_EvolvingRoles

The data show a second shift that happens as a community matures. Stage 1 managers spent almost as much time on technical issues in their community – 19%, as they did on strategic and business elements combined – 24%. By Stage 2, that begins to shift, and in Stage 3 and 4,  community managers are spending 32% of their time on strategy and business, and 14% on technical skills.

Age ain’t nothing but a number

What about age? It would make sense that someone in a new community would need to spend more time on content as they ramped it up, so you might think that we’d see the same kinds of shifts with age. Turns out, though, just as with people, maturity and age don’t necessarily go together. Splitting the sample by community age showed absolutely no correlation between community age and how community managers spent their time. Stage 1 communities that were more than 10 years old looked just the same as those started in 2013-2015.

As with so many things in community, the evolution of community manager roles is non-linear. It will happen as your community grows and develops – it’s just not a matter of time.

The State of Community Management 2016 from The Community Roundtable

We can’t wait to hear what you think – tag your thoughts with #SOCM2016 to join the conversation!

Are you a member of TheCR Network? Download the research inside the Network here.

Charissa Carnall on Interacting with a Global Customer Base

October 7, 2015 By Jim Storer

Welcome to the latest episode in our community podcast series, “Conversations with Community Managers.”

Join TheCR’s Jim Storer and Shannon Abram as they chat with community managers from a variety of industries about their community journey. They ask the community questions you want to know the answers to, including:

  1. What’s your best advice for someone just starting out in Community Management?
  2. What are your best practices for increasing community engagement?
  3. How can you survive the zombie apocalypse? (Ok – they might not ALL be commCharissa Carnallunity questions…)

Episode #33 features Charissa Carnall, U.S. Community Manager at Western Union. Join us as we chat about how she was a community manager before she knew what one was, how she surprises and delights Western Union community members and the intricacies of interacting with a global customer base.

 

https://www.communityroundtable.com/wp-content/uploads/2015/10/Charissa_TheCRPodcast_September2015.mp3

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Subscribe to “Conversations with Community Managers” on iTunes!

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

https://media.blubrry.com/608862/communityroundtable.com/wp-content/uploads/2015/10/Charissa_TheCRPodcast_September2015.mp3

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

3 Qualities to Look For When Hiring Junior Community Managers

August 14, 2014 By Jim Storer

This is a guest post by Marie Connelly, Community Manager at GHDonline and member of TheCR Network.

Over the course of the last year or so, I’ve been thinking a lot about hiring junior community managers for our team, particularly in entry-level roles. At the Global Health Delivery Project at Harvard University, we’ve partnered with organizations like the Global Health Corps and Northeastern University’s co-op program to provide opportunities for young people looking to gain work experience in community management, marketing, and of course, global health.

Hiring Entry Level Community Managers

While we’re hiring students and recent graduates, these aren’t your average part-time internships—they’re paid, full-time fellowships, and the folks we bring on become an integral part of our team. They develop their own projects, talk with members, work with our leadership team and community moderators, and make significant contributions to our efforts to improve health care delivery through global collaboration. Obviously, it’s important to find the right candidates, but how do you know what to look for when applicants haven’t had significant experience with community management before?

Here are three qualities I always look for:

1. Curiosity

This has always been my #1 characteristic for what makes someone a successful community professional. Curiosity is what drives us to learn more about our members, listen to their needs, unpack that complicated support query, find the interesting story, and keep up with all the new developments in community management, and the tools we use. When interviewing junior candidates, I look for people who ask great questions, and can show how they’ve explored their interests and passions in the past.

2. Writing skills

While communication skills of all stripes are important for community work, strong writing skills are paramount, particularly for junior team members. I try to look at a range of written communication styles during the interview process: emails, social media postings, shorter written pieces, and longer ones. Those who write with clarity, have the ability to make a compelling argument, and are comfortable switching between writing styles will likely be ready for the wide range of writing tasks that come with this job.

3. Something I don’t have

This is an important thing to look for with anyone you’re hiring, but I suspect it gets overlooked when candidates aren’t expected to have very much experience. While you’re going to be teaching and training a new team member quite a bit, don’t forget to consider the things they’ll be able to teach you. One of my junior community colleagues has great video and visual design skills, another has been doing PR work in college, and our most recent hire has experience doing advocacy and education work in Nepal. They’re all bringing something to the table that I don’t have, which makes our ability to approach new challenges and opportunities as a team much, much stronger.

While these are, no doubt, characteristics to look for in any new teammate, I’ve found them to be especially helpful in identifying the right candidates for entry-level community positions. We can always train new team members on the tools we use and the particular elements of our approach, but these three characteristics give me the confidence that someone is going to have the foundation to hit the ground running when they join our team.

I’d love to hear from others what characteristics they look for when hiring folks who are totally new to the field—what would you add to this list?

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Have you taken the Community Manager Salary Survey 2014 yet? Your insights into your role are invaluable as we document and define community manager best practices across industries.Take the Survey

The survey is short (15 minutes) and we’d love to hear from you. Please take the survey now.

Community Manager Salary Survey Sneak Preview, Part Two

August 13, 2014 By Jim Storer

By Maggie Tunning, Learning and Culture Manager at The Community Roundtable.

We’re collecting Community Manager Salary Survey responses until the end of the month, and we’re excited about all of the results we’ve already received. We can’t help but start looking into the data and wanted to share some early findings with you here.CMSS - Directors of Community

Over half of all participants identify their job title as “Community Manager,” but we’ve received responses from community specialists, community strategists, marketing managers and more. We’re looking for more data from “Directors of Community”- who may also identify with titles like “Head of Community,” “Director of Community Engagement, “Director of Member Engagement” and “Community Management Director” – and appreciate if you can share the survey with them (and any other community professionals!) you know: https://www.tinyurl.com/CMSS2014

Quick preview of early results:

  • Almost 40 percent of directors of community were approached directly by the hiring manager/team about their role. Another 20 percent defined and moved into this role.
  • Over half of directors of community have been promoted in their community management role in their organization.
  • Although engagement and people skills rank highest in the skill set of the average of respondents, strategic and business skills rank highest among the community director participants.

This preview represents early data, and we are looking for more responses to explore trends in the upcoming report. We would appreciate if you can share the survey with any community professionals you know: https://www.tinyurl.com/CMSS2014

 

Take the Survey

 

 

 

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Infographic Thursday: Seven Criteria for Hiring Community Managers

July 17, 2014 By Jim Storer

By Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable.

We’ve already talked about the traits to look for when hiring a community manager this week – so you can imagine our delight when we saw this awesome infographic from our friends at DNN titled “Seven Criteria for Hiring Online Community Managers.” In addition to the top seven traits they suggest you look for when hiring for a community manager the accompanying post includes a great list of potential interview questions for community roles . Their top interview questions for community managers include:

Q1: Describe your most stressful moment as a community manager, along with your solution for reducing the stress.

Q2: How do you know what’s happening in your community and what do you do with that information?

Q3: Do you interact with some community members differently than others – and if so, how?

There are four more great interview questions in the original post over on the DNN blog. Check it out and let us know what your favorite interview question is for community manager roles – we might even feature it in a new post!

Seven Criteria for Hiring Online Community Managers from DNN

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Have you taken the Community Manager Salary Survey 2014 yet? Your insights into your role are invaluable as we document and define community manager best practices across industries. The survey is short (15 minutes) and we’d love to hear from you. Take the survey now.

 

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