Over the last two years, the place of community in organizations shifted, with community programs becoming a commonly required investment at all types of companies. The COVID-19 pandemic tipped communities from a nice-to-have to a must-have. Suddenly, the value of connecting employees and … [Read more...]
The Evolution of Customer Communities
In 2021, online communities are table stakes for brands that want to connect and engage with their audience. Community professionals are now handed the task of not just connecting with a brand’s audience, but deciding what kind of engagement is needed, and how to build a long-term strategy to … [Read more...]
Understanding Community Roles and Responsibilities
A lot has changed in the community landscape in the last few years. We've seen movement on the vendor side, increased executive support for community programs, and the continued maturation of community roles. To further explore some of these changes in community roles and responsibilities, we … [Read more...]
Four Ways Online Engagement Impacts Members
All engagement is not the same...and different engagement behaviors generate different outcomes. Engagement is challenging to measure because engagement is not a single action, but a range of behaviors. Without getting more specific about what kind of engagement is meaningful – and what … [Read more...]
CMGT 101: The Power of Engaging Community Programming
Note: This content appears in a slightly different form in our ebook: CMGT 101: 17 CommunityLeaders Share Their Secrets for Success.CMGT 101 is packed with engagement ideas, governance tips, career advice, and more from community leaders working at innovative organizations like CA Technologies, … [Read more...]
CMGT 101: Why use storytelling in your online community?
Note: This content appears in a slightly different form in our ebook: CMGT 101: 17 Community Leaders Share Their Secrets for Success. CMGT 101 is packed with engagement ideas, governance tips, career advice, and more from community leaders working at innovative organizations like CA Technologies, … [Read more...]
Happy CMAD 2018 – Community Management Advancement Day
HAPPY CMAD 2018, EVERYONE! I'm going to be honest - CMAD is one of my favorite days of the year. While CMAD started out as Community Management Appreciation Day, we like to imagine it has evolved into something more - community management advancement day. Because really, what shows more … [Read more...]
Five Can’t Miss Community Programming Ideas
Our State of Community Management research makes it clear: thoughtful content and programs increase engagement and drive the long-term success of communities. Content and programs are often seen as one collective entity, but they serve two different roles for communities: content connects people … [Read more...]
Throwback Thursday: The Ins and Outs of a Community Roadmap
By Shannon Abram, The Community Roundtable If you don't know where you're going it can be a long journey to success in community management - which is why we're highlighting best practices for community roadmaps in this week's #throwbackthursday post! From the basics of why a community roadmap is … [Read more...]
Why is a Community Roadmap Important?
By Shannon Abram, Relationship Manager, The Community Roundtable Note: the following post is an excerpt from Building a Community Roadmap, a free eBook published by TheCR. Download your copy today. What is a Community Roadmap? A community roadmap gives direction to your community … [Read more...]
