The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

Friday Roundup: Calling All Early Birds

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By Shannon Abram, Relationship Manager at The Community Roundtable.TheCR Connect Boston

Hey East Coast early birds, don’t forget: early bird registration for TheCR Connect ends next Friday – and half your registration fee can be applied to a membership in TheCR Network!

If you’ve been thinking about joining now is the time the see how we can help you advance your community and your career! And, stay tuned for the first look at the agenda on Monday!

Things We Are Reading This Week

State of Community Management 2015 Monday Fact #6: Community Strategy Needs Resources – We’ve said many times in this space that having a community strategy is a critical part of getting your community to succeed. Strategy is critical, but it’s just the first step in the process of building a successful community. It needs to be coupled with a roadmap and the resources to execute on that roadmap for your community to succeed.

Activating Knowledge Sharing at DLR Group –  Video about creating engagement from Christopher Parsons from KA Connect

Best Practices for Selecting a Community Platform – Q: What’s the difference between buying a new home and selecting a community platform? A: One is a major expense, fills you with angst and forces you to move all your stuff. The other changes your address.

Why won’t people ask questions in the open?  – When someone needs to find the answer to a question, what do they tend to do?

  1. Try searching their hard drive, an FAQ database, or the Internet
  2. Turn to the person sitting next to them
  3. Call or instant message a trusted colleague
  4. Send an email to a few people or a distribution list
  5. If the first four options don’t work, give up

A Guide to Social Collaboration and Learning – What is social collaboration and learning? How can organizations benefit from using these? How do you calculate ROI? We get the answers from James Tyer.

The Web We Have to Save – The rich, diverse, free web that I loved — and spent years in an Iranian jail for — is dying. Why is nobody stopping it?

New Social Media and Community Jobs

  1. Technical Marketer – Godaddy – Sunnyvale, CA
  2. Senior Social Business Strategy Consultant – East Region – Jive Software – Boston, MA
  3. Social Media Director – iTalent – Miami, FL
  4. Social Media Manager, Glamour – Condé Nast – Entertainment and Media Industry – New York City, NY
  5. L’Oréal Paris – Director, Social Media – – New York City, NY 
  6. Director, Social Media – Celebrity Cruises – Royal Caribbean International – Miami, FL
  7. Sr. Social Media Manager, Traffic Strategy – Birchbox – New York City, NY
  8. Social Media Manager – Full Time Exempt – Herschend Family Entertainment – Pigeon Forge, TN
  9.  Director of Network Relations – Scion Staffing – Stanford, CA
  10. Director of Digital Content – Sinclair Broadcast Group – Las Vegas, NV
  11. Director of Digital Marketing – Mondo –  Los Angeles, CA
  12.  Community Manager  – YEC – Boston, MA
  13. Community Manager  – Lifesize – Austin, TX
  14. Community Manager – WeWork – Portland, OR
  15. Community Manager – R/GA – Austin, TX
  16. Community Manager, Making Strides Against Breast Cancer – American Cancer Society – Fresno, CA
  17. Content and Community Manager – PI Worldwide – Wellesley, MA
  18. Community Manager – Cimpress – Lexington, MA
  19. Online Community Specialist – Sony Computer Entertainment of America Inc. – San Diego, CA
  20. Marketing Community Manager – Cultura Technologies Inc – Minneapolis, MN

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Want the chance to contribute to our research and content? Members of TheCR Network get exclusive professional development opportunities like this and more! Join us and let us help you grow your career as a community manager.

Friday Roundup: Conversations with Community Managers

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By Shannon Abram, Relationship Manager at The Community Roundtable.

Have you checked out our podcast series, “Conversations with Community Managers?” Recently we’ve podcastchatted with community practitioners from Mastercard, Aetna and Deep Information Services. And you can check out our archives for episodes featuring community managers from Verizon, Sonos, H&R Block, Sony, GM and more!

Things We Are Reading This Week

All Things in Moderation – Best Practices for Successful Community Moderation – Direct moderation is the day-to-day interaction and management that signals to members what gets attention—both good and bad—from the organization. Successful community management requires not just a day-to-day awareness of the activity in your community but also the seamless application of tools and strategies to maximize engagement and minimize disruption.

Spreading Slow Ideas – We yearn for frictionless technological solutions. But people talking to people is still the way that norms and standards change.


State of Community Management Monday Fact #5: Investing in new community members pays off – You walk into a restaurant. There are people dining, chatting, having a good time – and there’s an empty table, but there’s no one there to greet you, seat you or give you a menu. Do you stay? You might, or you might leave. Either way, it’s not a comfortable first impression.Conversations with Community Managers – Patrick Hellen – Episode #29 features Patrick Hellen, Director of Community and Engagement at Deep Information Services. You’ll find part one (of two) below, where we chat about getting unlikely folks active in your community and how humor can be a community superpower.

 

New Social Media and Community Jobs

  1. Community Manager – Superpedestrian – Boston, MA
  2. Community Manager – Lifesize – Austin, TX
  3. Community Manager – Amazon – Seattle, WA
  4. Marketing Community Manager– Cultura Technologies Inc – Minneapolis, MN
  5. Community Manager – HourlyNerd – Boston, MA
  6. Community Manager – Foxtail Marketing – American Fork, UT
  7. Community Manager – Cimpress – Lexington, MA
  8. Community Manager – Rare – Cox Media Group – Atlanta, GA
  9. Community Manager– Vistaprint – Lexington, MA
  10. Community Manager – Phoenix – Yelp – Phoenix, AZ
  11. Senior Community Manager – Blade & Soul – NCSOFT – Aliso Viejo, CA
  12. Community Manager – Adobe – San Francisco, CA
  13. Community Manager – IPG Mediabrands – New York, NY
  14. Community Manager – Ragu & Bertolli – Havas Worldwide Chicago 2 reviews – Chicago, IL 
  15. YouTube Creator Community Manager – Google – San Bruno, CA

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Looking for a new community event to connect with peers, get hands on community training and workshop your biggest challenges? Join us for TheCR Connect – a workshop for community professionals.

Friday Roundup: TheCR Connect

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By Shannon Abram, Relationship Manager at The Community Roundtable.

TheCR Connect

Have you ever wanted to crawl inside your computer and meet up with all the amazing community folks you know to chat about your challenges, vent your community frustrations and walk away energized and inspired by their stories?

Well now you can – sort of.

This week we announced our new workshop series – TheCR Connect, coming soon to a city near you. We’re kicking things off in Boston this Fall. To learn more visit TheCR Connect and join us this October!

Things We Are Reading This Week

The Parable of Reddit or How Traditional Business Models Fail Communities – If you work in the community or digital space, it’s been impossible not to follow the turmoil at Reddit during the last week. It is cause for a lot of anxiety in the community space because until this turmoil hit, Reddit was viewed as community success story – growing geometrically over the years. If Reddit can’t make community work, than who can?

SOCM2015_FunFact4_EngagedExecutives

State of Community Management Monday Fact #4: Executive Engagement – Getting executives engaged in community has been a challenge for community managers since the beginning of community management. For every social CEO out there, there are dozens of C-suite members who “don’t have time,” “don’t feel the need” or “don’t see the point.”

Engagement and Community Architecture – Most of us who drive cars stick to driving on roads. Why? They helps us get where we are going faster – even though the route is rarely a straight line between where we start and our destination. We could try and take a more direct route but at a minimum it would involve driving over uneven ground – at worst we would have to remove barriers like trees, houses, rocks, animals, etc. That would be slightly, um, crazy – even if there were someone that was encouraging us to do so and helping.

Announcing TheCR Connect – A Workshop for Community Managers – TheCR Connect is technically a workshop for community professionals, but our goal is to have it be much more that that. By bringing together an intimate group of community practitioners we want to facilitate conversations, share knowledge, solve problems, inspire action and provide the tools participants need to go back into their communities and create real, meaningful change.

New Social Media and Community Jobs

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Looking for a new community event to connect with peers, get hands on community training and workshop your biggest challenges? Join us for TheCR Connect – a workshop for community professionals.

Friday Roundup – Strategic Investment in Community

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By Shannon Abram, Relationship Manager at The Community Roundtable.jobs

Hello and happy Friday everyone! I’m posting just a quick recap this week for anyone who wants to catch up on the community news from the week. Most of our team is out celebrating (early) Independence day; we hope you have a wonderful Holiday weekend if you’re in the States, and a fantastic regular weekend if you are  elsewhere!

Things We Are Reading This Week

State of Community Management 2015 Monday Fact #3: Strategic Investment – As more and more organizations join the community bandwagon, what separates the best from the rest? In part, it’s that the best communities are integrated into their organization’s overall strategy. The State of Community Management 2015 report finds that best-in-class communities demonstrate a commitment to making community more than just a tool in the toolbox – they make strategic investments in community that align with broader business goals.

Spreading Slow Ideas – We yearn for frictionless technological solutions. But people talking to people is still the way that norms and standards change.

Conversations with Community Managers: Erin Winker, Aetna – Episode #28, features Erin Winker, a community manager at Aetna. Podcast highlights include:

  • The differences between traditional communications and community management
  • An overview of the power of plain language in community management
  • Advice for transitioning into community management from a more traditional marketing or communications role

The Sounds of Silence – Are we confusing silence with disinterest? As marketers, ‘paying attention’ equates and audience’s level of ‘engagement’.  Jakob Nielson’s rule for participation inequality has been the standard for how we think about an audience’s engagement.

Regain Freedom at Work – Corporate Rebels United, Rebels At Work and Change Agents Worldwide recently organized an amazing 24-hour Rebel Jam where corporate change makers from around the world shared ideas and advice. My contribution to the Jam consisted in supporting people who suffer from a controlling work culture and want to do something about it.

“Social” Business: What do I do? Where do I go next? – There’s an emerging role in organizations and I’m lucky enough to have one of them. However, it’s hard to pin down a definite description, despite the enormous value such roles bring. Many people ask what I and others like me do. Here I’ll try to explain, based on my experiences and conversations with others.

New Social Media and Community Jobs

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Friday Roundup: The SOCM 2015 – Strategy, Operations & Tactics

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By Shannon Abram, Relationship Manager at The Community Roundtable.

If you’re following along regularly you may have noticed that our annual research report – The State of Community Management 2015 was released last week, and we couldn’t be more excited. The SOCM 2015 is the culmination of not just months of data collection, research and design, but years of community expertise distilled into one document. This year our key findings are:SOCM 2015

  • Strategy: Invest in people and systems, not just platforms
  • Operations: Advocacy Programs are More Than a Checkbox
  • Tactics: Quick Wins Exist to Improve Engagement

These key findings are the cornerstone for the full report, which provides data that helps you:

  • Plan and develop a roadmap
  • Prioritize resources effectively
  • Educate stakeholders
  • Increase your credibility
  • Demonstrating your value as a community professional

If you haven’t had a chance to check out the SOCM 2015 yet you can download the full report, for free – here!

Things We Are Reading This Week

How Can I Use Gamification for Community Engagement? – Gamification is a hot topic in TheCR Network, and among community managers at large. In fact,  – nearly half of our surveyed communities in the State of Community Management 2014 employed some form of gamification (and more than 60% of best-in-class communities do). As gamification tools become more common, more community managers are looking to tap into gamification as part of their efforts to increase engagement. It’s more than just “turning it on.” Everything from how you structure rewards, badges and levels to general usage patterns can have a significant impact on the effectiveness of your effort.

11 conferences today’s community professional can’t miss – Community, social, marketing – it’s all about driving business value. Keep up with the latest in innovative growth tactics at these conferences.

It’s here! The State of Community Management 2015 Report –

Each year, we look forward to providing more data to support the work of online community professionals – those that enable, facilitate and inspire network of people to contribute in ways that generate more value than the sum of each individual contribution.

3 Ideas For Growing Your Community Marketing Team – Influitive – What B2B community managers should consider when expanding their marketing team.

Richard Branson Is Right: Time Is the New Money – In the Participation Age, a new form of payment is emerging: time.


New Social Media and Community Jobs

  1. Senior Social Business Strategy Consultant – East Region – Jive Software – Boston, MA
  2. Community Manager – Rally Health – San Francisco, CA
  3. Enterprise Community Manager – First American Financial – Santa Ana, CA
  4. Director, Social Media Strateg – Leading Financial Services Firm – Boston, MA
  5. Director of Network Relations – Scion Staffing – Stanford, CA
  6. Community Manager – Sep Media – Los Angeles, CA
  7. Pro Sports – Director, Social Media – WorkInSports – New York City, NY
  8. Marketing and Communications Director – Non Profit Organization – Oakland, CA
  9. Talent Community Manager – Horizon Media – Entertainment and Media Industry – New York City, NY
  10. Director, Social Media & Community Marketing – Leading Online Shopping Website – New York City, NY
  11. Community Director – Bay Shore Staffing – Boston, MA
  12. Associate Director, Digital Marketing – Sony Music Entertainment – Entertainment and Media Industry – New York City, NY
  13. Social Business Executive – Marketing Communities & Advocacy – USAA – San Antonio, TX
  14. Community Manager – BeMyApp – Boise, ID
  15. Community Manager – Product Ninja – San Jose, CA
  16. Community Manager – Simple Mills, Inc. – Chicago, IL
  17. Community Manager – ThinkCERCA – Chicago, IL
  18. Community Manager – Tendr – Brooklyn, NY
  19. Community Manager, Consumer Operations – Google – Mountain View, CA
  20. Community Manager, Social Media, Consumer – T-Mobile – Bellevue, WA

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Looking for community peers to chat with, vent to and learn from? Check out our Facebook group and make some new community friends!

Friday Roundup: Expert Advice, Ask Me Anything and a Peek in TheCR Network

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By Shannon Abram, Relationship Manager at The Community Roundtable.

AMA - Get Expert Advice!This week we had a common theme – getting great advice from expert community practitioners. Fresh off a lively AMA with Minecraft Forum’s community manager, we shared best practices for hosting your own AMA. We also took a moment to recognize the amazing community practitioners that take the time to share their expert advice with TheCR Network members every week – you can check out a few of our most recent guests here. Finally, Hillary Boucher shared her monthly recap of what’s happening inside the Network. It was a busy month as members focused on measurement, benchmarking and engagement. What were you working on this week?

Things We Are Reading This Week

Best Practices from TheCR Network: Hosting an Ask Me Anything (AMA) – Recently we’ve caught the AMA (Ask Me Anything) bug. Maybe you’ve seen our AMA webinars with community managers? Our members are realizing the value of the AMA format for real-time community engagement, and have been sharing best practices for AMAs within their communities.

Why you should stop giving your customers to Facebook – Guest Would you turn over your family to some third party to act as an intermediary if you really cared for them? How about renting them back to get to know them better?

Looking for Expert Community Advice? A Thank You to TheCR Network Guest Speakers – One of the most exciting and valuable aspects of TheCR Network is the regular Roundtable calls we organize for members. These calls are most often lead by distinguished industry experts and experienced community practitioners.

The Strategic Role of Digital Networks in Corporate Leadership Today – Enterprise Irregulars – While there are a number of key factors that help organizations create important new types of business results using enterprise social networks or online communities, leadership is almost always at the top of the list.

TheCR Network Sneak Peek: April 2015 – Measurement, Benchmarking and Engagement – It’s May! The flowers are blooming (finally!) and members are collaborating. Yes, TheCR Network has spring fever. A fellow community manager and member recently said to me: “I can’t believe how much you have going on inside the Network.”

The great equalizer | Working Out Loud – “You’re not angry enough!!” I was in the Apple store in Soho and my friend was giving me feedback about an early draft of the book. She handed me a package with her comments all over the printout. Her tone was insistent.

5 reasons to recognize the superheroes in your online community – Starting this month, we are recognizing members of the network as TheCR Network Superheroes, complete with badges on their network profiles…

New Social Media and Community Jobs

  1. Social Media Community Manager – Data Systems Analysts, Inc. – Aberdeen, MD
  2. Online Community and Volunteer Manager  – WunderLand Group – Chicago, IL
  3. Community Manager – Rubi Tools USA – Miami, FL
  4. Community Manager – iCrossing – New York, NY
  5. Resident Concierge – Resource Residential –Little Rock, AR
  6. Assistant Community Manager – FirstService Residential  – Wanaque, NJ
  7. Community Manager – FirstService Residential – San Francisco, CA
  8. Community Manager – Premier Farnell Group – Chicago, IL
  9. Social Media & Community Manager – Redpoint Ventures – Menlo Park, CA
  10. Community Manager – McKinley – Ann Arbor, MI
  11. Community Manager – Huge – Washington, DC
  12. Community Manager – Associa – Brentwood, TN
  13. Community Manager  – KOG GAMES Inc. – Irvine, CA
  14. Community Manager – Munch Ado – New York, NY
  15. Community Manager – Tealium, Inc. – San Diego, CA
  16. Community Manager – Interface – New York, NY
  17. Community Manager – Lithium – San Francisco, CA
  18. Community Manager – ROCeteer – Las Vegas, NV
  19. Community Manager – Skyword – Boston, MA
  20. Community Manager – Carbon Media Group – Bingham Farms, MI

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Looking for community peers to chat with, vent to and learn from? Check out our Facebook group and make some new community friends!

Friday Roundup: Facebook, Twitter and Social Media Evolution

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By Shannon Abram, Relationship Manager at The Community Roundtable.

evolution

Image courtesy of ourpangea.com

Sometimes it’s easy to forget that connecting via online communities and social media is a new
way of communication. LinkedIn was founded in 2003, Facebook in 2004 and Twitter in 2006. Of course there were early social predecessors (here’s to you, MySpace!) but the big three above, coupled with widespread use of smartphones and ubiquitous wifi, led to the explosion of social media. Of course, they are constantly evolving – just like your community. This week we took a look at how some social media platforms are changing and how that affects community builders. Rachel’s post, Facebook Pages and How Social Networks Lost Their Way, sparked a spirited discussion on Facebook and some reaction from Dennis Howlett, among others – we’d love to hear your thoughts, too, either here or in our Facebook group – which is replacing our Facebook page!

Inside the Network, our members had a related conversation with Jeremiah Owyang on a Roundtable call this week. Jeremiah led a discussion on the emerging collaborative economy and how leaders can adapt their models to leverage the power of communities. There was a lively conversation about how leading companies are using the crowd across their organizations – in innovation, product, marketing, fulfillment and customer care.

Things We Are Reading This Week

Facebook Pages and How Social Networks Lost Their Way – I have long thought that Facebook has been on a slippery path, because while it revolutionized the communications and engagement model from a linear transaction to a networked flow, Facebook’s founders built a traditional, transactional business model (advertising based) on top of it. Those two things are in fundamental conflict because they way value is created does not match the way revenue is generated.

The Operating Model That Is Eating The World – Tesla, the fastest-growing stock in the automotive industry, is run by a software engineer. Amazon has a market cap three times bigger than Target, even though it operates at a loss. Instagram, a company with only thirteen employees at the time, was acquired for a billion dollars just three months after Kodak filed for bankruptcy. These are technology companies doing extraordinary things. But there is a larger pattern here.

Does your online community feel like Twitter pre-2009? (It should.) – Earlier this month, we got an automated tweet reminding us that The Community Roundtable joined Twitter six years ago. It was a good reminder of how much has changed in social media in that time.

8 reasons for working out loud and narrating your work – Here are eight reasons for working out loud rather than privately, through email messages, or in closed meetings.

New Social Media and Community Jobs

  1. Community Manager – Food52 – New York, NY
  2. Remote Community Manager – ICUC – Work at Home
  3. Social Community Manager – PolicyGenius – New York, NY
  4. Director of Community Relations Vista Springs – Vista Springs – Lansing, MI
  5. Community Partnership Manager – 211 San Diego – San Diego, CA 
  6. Community Events and Promotion Manager – Autodesk – California
  7. Community Manager, Relay For Life – Portage – American Cancer Society – Portage, MI
  8. Community Manager – Zomato – Boston, MA
  9. Community Manager – Wattudo – San Jose, CA
  10. Community Manager – Power Up TV, LLC – Long Beach, CA
  11. Community Engagement Specialist – Alliance Health Networks – Salt Lake City, UT
  12. Community Manager – SNAP Interactive – New York, NY 
  13. Community Manager – MassMedia – Henderson, NV
  14. Community Manager – Las Vegas – Curb – Las Vegas, NV
  15. Social Outreach Manager – BuzzFeed – New York, NY
  16. Director of Community Relations – Detroit Red Wings – Detroit, MI
  17. Social Media Coordinator – Planet Shoes – Waltham, MA
  18. Social Media Moderator – Cablevision Systems Corp. – Melville, NY
  19. Social Media Associate – GoGoGab – Culver City, CA
  20. Converse Retail Communications Specialist – Nike – North Andover, MA
  21. Sales/Social Media Coordinator – Hilton Tampa Downtown – Tampa, FL
  22. Retail Communications Specialist – Converse 92 reviews – North Andover, MA
  23. Customer Relations Associate (Social Media) – American Home Shield – Memphis,
  24. PR/Marketing Coordinator – Fundracer LLC – Ogden, UT
  25. Inbound Marketing Manager – ReadyTalk – Denver, CO

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Looking for community peers to chat with, vent to and learn from? Check out our Facebook group and make some new community friends!

Community Career Profiles: All About Community Strategists

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By Shannon Abram, Relationship Manager at The Community Roundtable.

CommunityStrategistIconEngagement and people skills rank as most important skill set for a successful community strategist, but strategic and business skills were most important to nearly 20 percent of those in this role. Strategists also have the highest technical skills among the three job profiles in this research.

External strategists have a wider range of responsibilities than internal strategists profiled and are more likely to be responsible for overall program management. Internal strategists’ top priorities include building the community strategy and roadmap, measurement, internal consulting, advocating for the community, training and consulting with IT on platform integration.

The poster below shares some of the most interesting findings from the Community Manager Salary Survey 2014 in regards to the Community Manager Role.

  • The average salary for a Community Strategist is $85,075
  • The average Community Strategist has 14.3 years of work experience
  • 38% of external Community Strategists have been promoted

Top three responsibilities for Community Strategists: 

  1. Monitoring activity & listening
  2. Developing the community strategy
  3. Measuring and reporting community performance

Top three priorities for Community Strategists: 

  1. Specific business outcomes
  2. Activity rates
  3. Membership growth

CMSS Blog Assets 6

 

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Have you filled out the 2015 State of Community Management survey yet? The findings help shape the dialogue about community management and this year, upon completing the survey you can see how your community sits within TheCR’s Community Maturity Model. Learn more at https://the.cr/socm2015survey.

CMSS Stats You Can Use: How Do I Find a Community Manager Job?

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By Shannon Abram, Relationship Manager at The Community Roundtable. 

As we close in on CMAD this Monday, we hope there will be a lot of focus on community managers and their careers. Our Community Manager Salary Survey 2014 found signs of an emerging career path for community professionals – but it’s not a path driven by the help wanted ads.

Community management is a profession of relationships – use your network to discover your next role. Most community jobs are not currently found through traditional job listings.

We found in our Community Manager Salary Survey 2014 research that only 27% of community managers found their current role through a job listing. Instead, build your professional community and network to identify new opportunities. Have a brand you are passionate about? Join their community as a member – showing interest and commitment to something you love is a great way to get noticed by a potential employer.

And get yourself more noticed in the places you want to succeed. In a digital industry, reputation matters. Share what you know and seek to connect with others in the industry. Whether you’re active on Twitter or LinkedIn, contribute to a professional development network or association, serve as a mentor, or speak at events, taking the time to help others learn what you know will demonstrate your expertise and commitment. Having a strong professional network increases your likelihood of having the inside scoop on new community manager jobs.

​Propose your own promotion

And sometimes, the best next step on your career path is as close as your current desk. If you’ve been in your role for a few years, evaluate your current responsibilities and goals for your community and seek out an opportunity to promote yourself. Think about what you do and need to keep up with the day-to-day tasks in the community AND stay on top of strategic planning – and write a new job description detailing how a new higher level role would better capture the work you do, benefit the community and make the case for hiring someone to help out with your previous responsibilities. Smart employers know the critical importance of retaining top talent, and your approach can help you articulate both your value and the value of your community in important ways.

 

community manager job

 

CMSS Stats You Can Use: How To Win That Community Manager Job

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By Shannon Abram, Relationship Manager at The Community Roundtable. 

As organizations begin to increasingly recognize and reward the value of good community management the market for jobs has begun to heat up. While at any given moment there are literally dozens of interesting community jobs open around the country (and truly, the world) the competition for these roles is getting stiffer. How can you set yourself apart?

​Working with communities requires a diverse skill set and is more complex than many assume.

​Through our Community Manager Salary Survey 2014 research we identified community management skills in four skill families:

  • Engagement and people skills: These skills enable relationship development, understanding motivations and the design of social environments that reward individuals.
  • Content development skills: These skills enable the creation of multi-modal content and programming designed to build engagement and drive value from multiple segments.
  • Strategic and business skills: These skills include the program management, governance, advocacy and training required for organizations to understand this new approach.
  • Technical skills: These skills include an understanding of the need for and implications of platform architecture, integration and analytics.

The best way to differentiate yourself from the competition for community roles is to strength your skillset in the above families – especially in areas that other candidates might be weak. One example? We found only 51% of community managers have graphic-based content skills. Use your downtime to brush up on traditional graphics tools like the Adobe Creative Suite and new tools like Canva and Pitkochart. Not only will you be able to add valuable skills to your resume, you’ll set yourself apart from 49% of the competition!

CMSS Blog Assets 2

 

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TheCR Network offers dozens of skill-building professional development opportunities and a network of hundreds of top community leaders to help you build and grow your skills and expertise. Make an investment in your community – join us!