The Community Roundtable

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Best Practices for Training a New Community Manager

March 9, 2016 By Shannon Abram

Best Practices for Training a new community manager

Intrigued by TheCR Network, but want to learn more about what membership entails before joining?

Watch Hillary Boucher share a special look inside TheCR Network.  In March Hillary shared a look at the research, programming and professional development available exclusively to Network members and highlighted best practices for a training a new community manager. It’s a must-see for any community professionals that are tasked with on-boarding, training and managing new community managers.

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Friday Roundup – Community Manager Resources

February 19, 2016 By Shannon Abram

By Shannon Abram, Director of Marketing at The Community Roundtable.

The 7th annual State of Community Management research survey continues! In case you  haven’t heard the SOCM is the community industry’s most comprehensive research platform and the data collection period is one of the most important times of the year for us!

Have 20 minutes? START THE SURVEY HEREtake the survey button

As a thank you for every participants time their next coffee is on us or you can donate $5 to No Kid Hungry/Share Our Strength.

As a surprise to all participants we are giving away a weekly community prize
pack every Friday for the duration of the survey period (eight weeks!) This week’s prize is a CMGR movie prize pack! Including:

  • A copy of our favorite movie (and part of our origin story): Monty Python and the Holy Grail
  • Tasty movie snacks
  • Extra TheCR Surprises!

This week’s winner has chosen to remain mysterious – but next week it could be you!

If you didn’t win, don’t worry – take the survey you’ll be entered to win every Frida until the survey closes! Next week we’ll be giving away a “CMGR Book Club prize pack” including a copies of some of our favorite community building books.

Don’t forget to share the survey with community friends and colleagues – the grand prize is $1 for every survey participant – help us give you the best prize possible and collect the most comprehensive community data in the world! Share the survey: https://the.cr/socm2016survey

Things We are Reading This Week

The Value of Community Management: Reviewing the SOCM 2013

Liberating Structures: I’m a String Being

Want to Know What Community Members (a.k.a. Customers) Need? Just Ask.

She Created Netflix’s Culture And It Ultimately Got Her Fired

Yammer is the last thing we need

Kindness Always Wins: 5 Ways to Handle Confrontation Within Your Online Community – NTEN

New Community and Social Media Jobs

  1. Community Education Manager – Kickstarter.com – Brooklyn, NY
  2. Community manager or communication specialist – Select Source International Pvt Ltd – Neenah, WI
  3. Online Community Manager– TechTarget – Newton, MA
  4. Online Community Manager – 5th Planet Games – Rocklin, CA
  5. Online Community Manager (Contractor) – Health Perspectives Group – Seattle, WA
  6. Online Community Manager – inContact –  Salt Lake City, UT
  7. Community Manager – The BOSS Group – Neenah, WI
  8. Online Community Manager – IAC  – United States
  9. Sr. Online Community Manager – PlayStation Network – San Mateo, CA
  10. Digital Marketing Coordinator – Bryan University  – Tempe, AZ
  11. Social Media Manager (Full-time; contract) – TechSoup – San Francisco, CA 

Friday Roundup – Community Trends

January 15, 2016 By Shannon Abram

By Shannon Abram, Director of Marketing at The Community Roundtable

Do you ever gaze into your community crystal ball and think about the future of communities? This week Rachel did (minus the crystal ball part) and shared 10 Trends for the Future of Communities. You can the 10 community trends she identifies here.

She’ll also be on the road in the next few weeks – you can connect with her here:

  • A CMAD panel on The Future of Communities on January 25th, facilitated by Harold Kip
  • SocialMedia.org’s Brands‑Only Summit – January 25-27th in Orlando, FL

What do you think? Is the future of communities bright from where you sit or are you still fighting to get the attention of executives or to demonstrate the value of your community?

Things we’re reading this week:

CCC Fun Fact #6: Where’s the money? Managing a community team or a large community?

10 Trends for the Future of Communities

Online Communities Play a Critical Role in your Digital Transformation

New Podcast: Conversations with Community Managers – Hillary Boucher, TheCR Network

Strategy and the Social Enterprise

New Social Media and Community Management Jobs:

  1. Online Community Manager – IAC – United States
  2. Online Community Manager – Creative Circle – Boston, MA
  3. Online Community Manager (Contractor) – Health Perspectives Group – Seattle, WA
  4. Community Manager – GAS  – Neenah, WI
  5. Online Community Manager – The Creative Group  – New York, NY
  6. Community Manager – TechTarget – Newton, MA
  7. Online Community Manager – NYC – TTS Media – New York, NY
  8. Alumni Online Community Mgr – University of Colorado – Boulder, CO
  9. Online Community Manager – SOA Software – Los Angeles, CA 
  10. Online Community Manager – (Horsham, PA) – Quality Systems, Inc. – Horsham, PA
  11. Online Community Manager (AdWords)  – The Judge Group – Mountain View, CA
  12. Online Community Manager – The Creative Group  – New York, NY
  13. Social Media and Community Manager – Boucher + Co. – New York, NY
  14. Online Community Manager – CLEARLINK  – Salt Lake City, UT 
  15. Social Media Manager¸ Talent Brand – Liberty Mutual – Boston, MA
  16. Social Media Coordinator – Babbitt’s Sports Center – Muskegon, MI 
  17. Head of Content and Social Strategy – Smashfly – Boston, MA
  18. Social Media Specialist – ZERO TO THREE – Washington, DC

 

Four key takeaways from The Community Careers and Compensation 2015 report

November 12, 2015 By Ted McEnroe

CCC2015_Cover_ShadowTiltWhat are the most valuable skills for a community manager? What is the career path? And how much can one make? Those are among the key questions being answered in the Community Careers and Compensation 2015 report, which we released today at The Community Roundtable.

It’s the second year we have done the survey –called the Community Manager Salary Survey in 2014 – and more than just the name changed for this year. We expanded the skills in the Community Skills Framework, introduced questions about where community and community professionals sit in the organization, and looked more closely at the training needs of community professionals.

So what did we find?

Key finding #1: Strategy is everyone’s job.

Community strategy development was the most valued skill of the 50 we asked about in the CCC survey, for each of the three job roles we examined in detail – community manager, community strategist and Director of Community. It was also the highest-value skill among the full survey population.

What it means: Your team sees the value in being a part of the strategic plan. You should, too. Treating strategy as a thing handed down to your managers makes them less effective – and cripples your community management.

Key finding #2: Business, strategic and technical skills are rewarded.

We split up business and strategic skills in this year’s survey, and added – and it shed some new light. Community professionals who placed high value on business, strategic and technical skills made more money than their peers. Strong business and strategic skills were more likely to be found among community strategists and directors – but technical skills were scattered across roles, suggesting a technical specialty is a way to increase earning without taking on managerial responsibilities.

What it means: Three possible growth routes for community managers – up the ladder to Director, out to a wider audience as a Strategist, or deeper into a skillset in any number of specialized roles like community architect, community data specialist or UX expert.

Key finding #3: Community pros are “movers and shakers.”

Community professionals are taking advantage of new opportunities to improve their salary and role. While 60% had four or more years of community experience, nearly ¾ had worked in their current role for three years or less. And more than half of those we surveyed with over five years community experience were able to make more than $100,000 per year.

What it means: Successful community professionals get rewarded for their efforts – and networks play an important role in building bridges to new opportunities.

Key finding #4: Communities are everywhere. Communities can be found throughout organizations to serve a wide variety of goals. One sign of their growing credibility – more than 80% of Directors of Community report to vice presidents or C-suite executives. But communities’ flexibility can be a challenge – because they fit everywhere, they can be marginalized or misunderstood because they don’t fit neatly into a department or org chart.

What it means: Communication is critical – those outside the community ecosystem may have limited or incorrect information about what you do, and there’s no textbook definition of where communities fit.

Salaries are strong – and positive signs for teams.

Salaries for community professionals are again strong – ranging from an average of about $55,000 for community specialists to $70,000 for community managers, $100,000 for community strategists and $113,000 for Directors of Community. Years of experience and the number of direct reports correlated with higher salaries, and external communities tended to pay less.

And there was another striking thing about this year’s sample. Few of them worked alone. Only about 1-in-7 said they were truly “lone wolf” community managers – working as the only person in their organization on community. Community team size averages ranged from four full-timers for internal communities to five for external and seven for communities with both internal and external facets – and overall, 56 percent of those surveyed said there were two or more full-time people in their community team.

These numbers just scratch the surface of the report, which is being released in two forms – as a 20-page summary for the general public, and a full report that looks in depth at the roles and skills of community for TheCR Network members and those who contributed their data to the survey.

To get the summary report – click here!

To get the full report, you can complete the 10-minute survey now at https://the.cr/ccc2015survey. (If you took the survey this year check your inbox for the download link!)

We’ll also be digging into the data in blog posts over the coming weeks. Watch this space for that – and download the report for further exploration.

 

Friday Roundup: Community Management Fellow Wanted!

November 6, 2015 By Shannon Abram

By Shannon Abram, Relationship Manager at The Community Roundtable.
Join TheCR Team

Did you hear the exciting news? We’re on the hunt for a new community management fellow! Are you looking to learn all about community management from the experts? Want to dive in and roll up your sleeves by the side of our very own community manager extraordinaire Hillary? Check out what we’re looking for and see if you fit the bill!

Things we’re reading this week:

Conversations with Community Managers – Jeff Ross, Humana

Community Rules of Engagement

IDC Reveals Worldwide Digital Transformation Predictions; Kicks Off IDC FutureScape Web Conference Series

The 2015 Fortune 500 and Social Media: Instagram Gains, Blogs Lose

6 Experts on How Silicon Valley Can Solve Online Harassment

Join TheCR Team: CMGT Fellow Wanted

New Social Media and Community Management Jobs:

  1. Community Manager – Twitter – San Francisco, CA
  2. Community Manager – IDG – Framingham, MA
  3. Program & Professional Develompent Administrator – The Children’s Trust – Miami, FL
  4. Space & Community Manager – Workbar – Arlington, MA
  5. Online Community Manager – InCrowd, Inc. – Boston, MA
  6. Product Marketing Manager, Community Cloud – Salesforce – San Francisco, CA
  7. Community Manager – issuu – Palo Alto, CA
  8. Community Manager – iCracked 4 reviews – Redwood City, CA
  9. Community Manager – Earnest – San Francisco, CA
  10. Community Manager – GIROPTIC – San Francisco

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Interested in learning more about TheCR Network? Join our community manager Hillary Boucher for a free webinar where she’ll share a behind the scenes look at the Network, and gives advice about best practices for new member welcome programs.

 

Friday Roundup: Fall is Here

September 25, 2015 By Shannon Abram

By Shannon Abram, Relationship Manager at The Community Roundtable.autumn

It’s officially Fall in New England – and that means apple picking, drinking cider and jumping in giant piles of leaves. We are counting down the days until our first live workshop – TheCR Connect, which takes place next Thursday. We are also jumping headfirst into Fall programming inside TheCR Network – you can check out a sneak peek into Network programming here.

Things we’re reading this week: 

  • TheCR Network Sneak Peek: September 2015

  • To Event or Not to Event? TheCR Connect!

  • Top tips for creating an online retail community

  •  Want to master digital transformation? Stop thinking about your own problems

  • Northwesterns MSLOC Program: Mastering Higher Ed Communities with Jive

  • Sharing Practices from Project Community 15

New Social Media and Community Management Jobs:

  1. Community Manager, Extended Studies – California Institute of the Arts – Valencia, CA
  2. Community Manager – Req #0135 – USA Funds – Indianapolis, IN
  3. Community Manager – Hotlist – New York, NY
  4. Community Manager – Mekanism – Chicago, IL
  5. Community Manager – WeWork – Santa Monica, CA  
  6. Community Manager – ReWork – New York, NY
  7. Senior Community Manager – Ubisoft, Inc. – Morrisville, NC
  8. Community Manager(Internship) – PicJam LLC – Austin, TX
  9. Community Manager – Lithium Technologies – San Diego, CA
  10. Community Manager – Loot Crate – Los Angeles, CA 

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Intrigued by TheCR Network, but want to learn more about what membership entails before joining?

Join Hillary Boucher and a special community guest for a monthly look inside TheCR Network.  Each month Hillary will share a look at the research, programming and professional development available exclusively to Network members and her guest will share a short case study on how the Network helps them achieve their community goals.

Bring your questions and see how TheCR Network can provide the tools you need to excel in your community role.

Our next webinar takes place on Wednesday, October 7th at 3pm ET.

Register now! 

 

Friday Roundup: Calling All Early Birds

July 24, 2015 By Shannon Abram

By Shannon Abram, Relationship Manager at The Community Roundtable.TheCR Connect Boston

Hey East Coast early birds, don’t forget: early bird registration for TheCR Connect ends next Friday – and half your registration fee can be applied to a membership in TheCR Network!

If you’ve been thinking about joining now is the time the see how we can help you advance your community and your career! And, stay tuned for the first look at the agenda on Monday!

Things We Are Reading This Week

State of Community Management 2015 Monday Fact #6: Community Strategy Needs Resources – We’ve said many times in this space that having a community strategy is a critical part of getting your community to succeed. Strategy is critical, but it’s just the first step in the process of building a successful community. It needs to be coupled with a roadmap and the resources to execute on that roadmap for your community to succeed.

Activating Knowledge Sharing at DLR Group –  Video about creating engagement from Christopher Parsons from KA Connect

Best Practices for Selecting a Community Platform – Q: What’s the difference between buying a new home and selecting a community platform? A: One is a major expense, fills you with angst and forces you to move all your stuff. The other changes your address.

Why won’t people ask questions in the open?  – When someone needs to find the answer to a question, what do they tend to do?

  1. Try searching their hard drive, an FAQ database, or the Internet
  2. Turn to the person sitting next to them
  3. Call or instant message a trusted colleague
  4. Send an email to a few people or a distribution list
  5. If the first four options don’t work, give up

A Guide to Social Collaboration and Learning – What is social collaboration and learning? How can organizations benefit from using these? How do you calculate ROI? We get the answers from James Tyer.

The Web We Have to Save – The rich, diverse, free web that I loved — and spent years in an Iranian jail for — is dying. Why is nobody stopping it?

New Social Media and Community Jobs

  1. Technical Marketer – Godaddy – Sunnyvale, CA
  2. Senior Social Business Strategy Consultant – East Region – Jive Software – Boston, MA
  3. Social Media Director – iTalent – Miami, FL
  4. Social Media Manager, Glamour – Condé Nast – Entertainment and Media Industry – New York City, NY
  5. L’Oréal Paris – Director, Social Media – – New York City, NY 
  6. Director, Social Media – Celebrity Cruises – Royal Caribbean International – Miami, FL
  7. Sr. Social Media Manager, Traffic Strategy – Birchbox – New York City, NY
  8. Social Media Manager – Full Time Exempt – Herschend Family Entertainment – Pigeon Forge, TN
  9.  Director of Network Relations – Scion Staffing – Stanford, CA
  10. Director of Digital Content – Sinclair Broadcast Group – Las Vegas, NV
  11. Director of Digital Marketing – Mondo –  Los Angeles, CA
  12.  Community Manager  – YEC – Boston, MA
  13. Community Manager  – Lifesize – Austin, TX
  14. Community Manager – WeWork – Portland, OR
  15. Community Manager – R/GA – Austin, TX
  16. Community Manager, Making Strides Against Breast Cancer – American Cancer Society – Fresno, CA
  17. Content and Community Manager – PI Worldwide – Wellesley, MA
  18. Community Manager – Cimpress – Lexington, MA
  19. Online Community Specialist – Sony Computer Entertainment of America Inc. – San Diego, CA
  20. Marketing Community Manager – Cultura Technologies Inc – Minneapolis, MN

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Want the chance to contribute to our research and content? Members of TheCR Network get exclusive professional development opportunities like this and more! Join us and let us help you grow your career as a community manager.

Friday Roundup: Conversations with Community Managers

July 17, 2015 By Shannon Abram

By Shannon Abram, Relationship Manager at The Community Roundtable.

Have you checked out our podcast series, “Conversations with Community Managers?” Recently we’ve podcastchatted with community practitioners from Mastercard, Aetna and Deep Information Services. And you can check out our archives for episodes featuring community managers from Verizon, Sonos, H&R Block, Sony, GM and more!

Things We Are Reading This Week

All Things in Moderation – Best Practices for Successful Community Moderation – Direct moderation is the day-to-day interaction and management that signals to members what gets attention—both good and bad—from the organization. Successful community management requires not just a day-to-day awareness of the activity in your community but also the seamless application of tools and strategies to maximize engagement and minimize disruption.

Spreading Slow Ideas – We yearn for frictionless technological solutions. But people talking to people is still the way that norms and standards change.


State of Community Management Monday Fact #5: Investing in new community members pays off
 – You walk into a restaurant. There are people dining, chatting, having a good time – and there’s an empty table, but there’s no one there to greet you, seat you or give you a menu. Do you stay? You might, or you might leave. Either way, it’s not a comfortable first impression.Conversations with Community Managers – Patrick Hellen – Episode #29 features Patrick Hellen, Director of Community and Engagement at Deep Information Services. You’ll find part one (of two) below, where we chat about getting unlikely folks active in your community and how humor can be a community superpower.

 

New Social Media and Community Jobs

  1. Community Manager – Superpedestrian – Boston, MA
  2. Community Manager – Lifesize – Austin, TX
  3. Community Manager – Amazon – Seattle, WA
  4. Marketing Community Manager– Cultura Technologies Inc – Minneapolis, MN
  5. Community Manager – HourlyNerd – Boston, MA
  6. Community Manager – Foxtail Marketing – American Fork, UT
  7. Community Manager – Cimpress – Lexington, MA
  8. Community Manager – Rare – Cox Media Group – Atlanta, GA
  9. Community Manager– Vistaprint – Lexington, MA
  10. Community Manager – Phoenix – Yelp – Phoenix, AZ
  11. Senior Community Manager – Blade & Soul – NCSOFT – Aliso Viejo, CA
  12. Community Manager – Adobe – San Francisco, CA
  13. Community Manager – IPG Mediabrands – New York, NY
  14. Community Manager – Ragu & Bertolli – Havas Worldwide Chicago 2 reviews – Chicago, IL 
  15. YouTube Creator Community Manager – Google – San Bruno, CA

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Looking for a new community event to connect with peers, get hands on community training and workshop your biggest challenges? Join us for TheCR Connect – a workshop for community professionals.

Friday Roundup: TheCR Connect

July 10, 2015 By Shannon Abram

By Shannon Abram, Relationship Manager at The Community Roundtable.

TheCR Connect

Have you ever wanted to crawl inside your computer and meet up with all the amazing community folks you know to chat about your challenges, vent your community frustrations and walk away energized and inspired by their stories?

Well now you can – sort of.

This week we announced our new workshop series – TheCR Connect, coming soon to a city near you. We’re kicking things off in Boston this Fall. To learn more visit TheCR Connect and join us this October!

Things We Are Reading This Week

The Parable of Reddit or How Traditional Business Models Fail Communities – If you work in the community or digital space, it’s been impossible not to follow the turmoil at Reddit during the last week. It is cause for a lot of anxiety in the community space because until this turmoil hit, Reddit was viewed as community success story – growing geometrically over the years. If Reddit can’t make community work, than who can?

SOCM2015_FunFact4_EngagedExecutives

State of Community Management Monday Fact #4: Executive Engagement – Getting executives engaged in community has been a challenge for community managers since the beginning of community management. For every social CEO out there, there are dozens of C-suite members who “don’t have time,” “don’t feel the need” or “don’t see the point.”

Engagement and Community Architecture – Most of us who drive cars stick to driving on roads. Why? They helps us get where we are going faster – even though the route is rarely a straight line between where we start and our destination. We could try and take a more direct route but at a minimum it would involve driving over uneven ground – at worst we would have to remove barriers like trees, houses, rocks, animals, etc. That would be slightly, um, crazy – even if there were someone that was encouraging us to do so and helping.

Announcing TheCR Connect – A Workshop for Community Managers – TheCR Connect is technically a workshop for community professionals, but our goal is to have it be much more that that. By bringing together an intimate group of community practitioners we want to facilitate conversations, share knowledge, solve problems, inspire action and provide the tools participants need to go back into their communities and create real, meaningful change.

New Social Media and Community Jobs

  •  Social Business Executive – Marketing Communities & Advocacy – USAA – San Antonio, TX
  • Technical Marketer – Godaddy – Sunnyvale, CA
  • Community Manager, Condé Nast Traveler – Condé Nast – Entertainment and Media Industry
    – New York City, NY
  • Marketing Community Manager  – Cultura Technologies Inc – Minneapolis, MN
  • Community Manager – HourlyNerd – Boston, MA
  • Community Manager – Freaks 4U Gaming GmbH – Los Angeles, CA
  • Community Manager – Revivn – Brooklyn, NY
    Community Manager – Superpedestrian – Cambridge, MA
  • Social User and Customer Experience Manager – Alternatives – Dublin, Ireland
  • Editor/Community Manager – Truth In Aging – New York, NY
  • Community Manager (Intern/Co-op) – Fairchild Semiconductor Incorporated – San Jose, CA

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Looking for a new community event to connect with peers, get hands on community training and workshop your biggest challenges? Join us for TheCR Connect – a workshop for community professionals.

Friday Roundup – Strategic Investment in Community

July 3, 2015 By Shannon Abram

By Shannon Abram, Relationship Manager at The Community Roundtable.jobs

Hello and happy Friday everyone! I’m posting just a quick recap this week for anyone who wants to catch up on the community news from the week. Most of our team is out celebrating (early) Independence day; we hope you have a wonderful Holiday weekend if you’re in the States, and a fantastic regular weekend if you are  elsewhere!

Things We Are Reading This Week

State of Community Management 2015 Monday Fact #3: Strategic Investment – As more and more organizations join the community bandwagon, what separates the best from the rest? In part, it’s that the best communities are integrated into their organization’s overall strategy. The State of Community Management 2015 report finds that best-in-class communities demonstrate a commitment to making community more than just a tool in the toolbox – they make strategic investments in community that align with broader business goals.

Spreading Slow Ideas – We yearn for frictionless technological solutions. But people talking to people is still the way that norms and standards change.

Conversations with Community Managers: Erin Winker, Aetna – Episode #28, features Erin Winker, a community manager at Aetna. Podcast highlights include:

  • The differences between traditional communications and community management
  • An overview of the power of plain language in community management
  • Advice for transitioning into community management from a more traditional marketing or communications role

The Sounds of Silence – Are we confusing silence with disinterest? As marketers, ‘paying attention’ equates and audience’s level of ‘engagement’.  Jakob Nielson’s rule for participation inequality has been the standard for how we think about an audience’s engagement.

Regain Freedom at Work – Corporate Rebels United, Rebels At Work and Change Agents Worldwide recently organized an amazing 24-hour Rebel Jam where corporate change makers from around the world shared ideas and advice. My contribution to the Jam consisted in supporting people who suffer from a controlling work culture and want to do something about it.

“Social” Business: What do I do? Where do I go next? – There’s an emerging role in organizations and I’m lucky enough to have one of them. However, it’s hard to pin down a definite description, despite the enormous value such roles bring. Many people ask what I and others like me do. Here I’ll try to explain, based on my experiences and conversations with others.

New Social Media and Community Jobs

  •  Community Manager – Rally Health – San Francisco, CA
  •  Social Business Executive – Marketing Communities & Advocacy – USAA – San Antonio, TX
  • Technical Marketer – Godaddy – Sunnyvale, CA
  • Community Manager – Spredfast Inc – New York, NY
  • Community Manager – Lifesize – Austin, TX
  • Community Manager – Vacasa – Boston, MA
  • Community Manager – Superpedestrian – Cambridge, MA
  • Community Manager – IPG Mediabrands – New York, NY
  • Sr Manager, Community – Mid Core – Disney Interactive (Disney Interactive Games) – Glendale, CA
  • Community Manager – BKCW Insurance – Austin, TX
  • Fort Worth Community Manager – Favor – Fort Worth, TX

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