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A Community Vacation

August 6, 2010 By Rachel Happe

This morning when I peeked in at my Facebook stream, I saw this: [It's a grainy screen shot but reads: Dear Fan, it's summer time and also Nutella® fan page will be on vacation for the next weeks. Our wall will be closed until September 1st. You might want to come back in September to find … [Read more...]

5 Awesome Ideas for Community Engagement from Burr Settles

July 29, 2010 By Rachel Happe

Don't know Burr Settles? He's the force behind February Album Writing Month, otherwise know as FAWM. Like many community managers, he stumbled into the role because of his passion for independent music and an inspiration from National Novel Writing Month. What started as a fun thing to do in 2004 … [Read more...]

Assessing Social Business Maturity – Getting to Stage 2/Emergent Community

July 14, 2010 By Rachel Happe

When we originally developed the Community Maturity Model, we thought of it as a tool that organizations of all sizes could use in creating a baseline understanding of where they were on the path to becoming a 'social' organization.  Additionally, it was designed to provide organizations with a … [Read more...]

Enteprise 2.0 Conference 2010: You Say Social Media, I Say Community – Does It Matter?

June 9, 2010 By Rachel Happe

Enterprise 2.0 is coming up next week and it is one of the events I look forward to every year for a wide variety of reasons - the programming, the people it attracts, and the innovative use of technologies they use as part of the conference all make it stand out.  Over the past few years that I've … [Read more...]

Summer Reading: The Best of TheCR

June 8, 2010 By Rachel Happe

We've written a lot about community management over the past year - and interviewed a lot of amazing community managers - and as often happens with blogs the content gets buried in favor of what's new and hot so we thought we would resurrect those posts that our readers have found most valuable and … [Read more...]

The State of Community Management Webinar

May 24, 2010 By Rachel Happe

Last week, we presented key findings from our State of Community Management report with Natanya Anderson from Powered.  We had an overflow of great questions and so much content it was hard to get everything in so I'm including the slides (the audio recording is here) and my responses to the … [Read more...]

The Fish & The Sharks

May 14, 2010 By Rachel Happe

Last week was full of fascinating conversations at the Social Media & Community 2.0 Strategies conference and the MarketingProfs B2B Forum and I'm just starting to digest it all but one of the concepts that really hit home for me was Adam Zawel's analogy for community members.  He noted that in … [Read more...]

Avoiding the Community Clique

April 6, 2010 By Rachel Happe

Finding people who share the same interests, perspectives, and passions that we do is part of the visceral power of communities. It is inherently human that we love to engage and form tight relationships with people to whom we can relate. We can congratulate ourselves if we've built a community … [Read more...]

Wait for It… Emergence Happens

February 19, 2010 By Rachel Happe

One of the most enjoyable and gratifying moments of being a community manager is when members of the community start to step up, create content, proactively initiate something, build relationships with people they've discovered, and feel comfortable enough to show more of their personalities.  This … [Read more...]

Best Practices in Member Engagement

February 9, 2010 By Rachel Happe

Member engagement is one of the key responsibilities of social media and community managers but it is one of the hardest responsibilities to understand and improve.  There is no playbook that has the 'right' and 'wrong' ways to encourage engagement and what works for some communities is completely … [Read more...]

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