Over the past year, we've been talking with our clients and members about the Community Maturity Model which lays out a high level framework to help organize how to approach either a discrete social initiative or general social business enablement across an enterprise. When we created the framework … [Read more...]
The Inextricable Link Between Social Media and Enterprise 2.0
Social media and enterprise 2.0 are largely thought of separately these days, in large part because social media primarily affects communications and relationships with constituent groups outside of the organization and enterprise 2.0 addresses collaboration and innovation behind the firewall. In … [Read more...]
Managing The Social Ecosystem – A SAP Case Study
We had the pleasure of having Gail Moody-Byrd, Sr. Director of SAP Global Ecosystem Marketing, join TheCR Network members this week to share how she thinks of the relationship between SAP's core communities, their social media outposts - Twitter, Facebook, YouTube, LinkedIn, Flickr, & … [Read more...]
Using Social Media in Regulated Industries
This week we had a member call on using social media in regulated industries with guests Mari Anne Snow, CEO of SophiaThink Consulting, and Edward McNicholas, a Partner with Sidley Austin LLP. It's a topic that gets mentioned a lot but rarely gets to specifics so we were thrilled to hear about some … [Read more...]
Selling Community: Getting Stakeholders to the ‘Aha’ Moment
Whenever we make investments in organizations, we need a business plan that makes financial sense. With social and community initiatives, that is required but often not sufficient. Why? Communities take a long time to gestate and mature before they start to realize their potential - certainly more … [Read more...]
Tacit Knowledge, Communities, & The Power of Pull
This week we were fortunate to have John Hagel join our members to discuss his latest book, The Power of Pull. One of the markers of a good book is that everyone who reads it gets something different out of it and TheCR Network members found a wide variety of topics that sparked their thinking, … [Read more...]
A Community Vacation
This morning when I peeked in at my Facebook stream, I saw this: [It's a grainy screen shot but reads: Dear Fan, it's summer time and also Nutella® fan page will be on vacation for the next weeks. Our wall will be closed until September 1st. You might want to come back in September to find … [Read more...]
5 Awesome Ideas for Community Engagement from Burr Settles
Don't know Burr Settles? He's the force behind February Album Writing Month, otherwise know as FAWM. Like many community managers, he stumbled into the role because of his passion for independent music and an inspiration from National Novel Writing Month. What started as a fun thing to do in 2004 … [Read more...]
Assessing Social Business Maturity – Getting to Stage 2/Emergent Community
When we originally developed the Community Maturity Model, we thought of it as a tool that organizations of all sizes could use in creating a baseline understanding of where they were on the path to becoming a 'social' organization. Additionally, it was designed to provide organizations with a … [Read more...]
Enteprise 2.0 Conference 2010: You Say Social Media, I Say Community – Does It Matter?
Enterprise 2.0 is coming up next week and it is one of the events I look forward to every year for a wide variety of reasons - the programming, the people it attracts, and the innovative use of technologies they use as part of the conference all make it stand out. Over the past few years that I've … [Read more...]
