We have been pleased that initial reaction to our annual report on The State of Community Management has been so positive and that so many people we respect have taken the time to cover the report and provide their perspective. One of the things I love is to see is what resonates with different … [Read more...]
Time to Comfort: How to Get People Engaged
Thomas Vander Wal, who spoke with members of TheCR Network recently, likes to use the word comfort instead of trust when speaking about what encourages people to engage and participate in online social environments. He does this because trust is both over-used and vague in its meaning. Thomas … [Read more...]
When Being Helpful Isn’t Helpful (to your community)
Last week I had the opportunity to share how we're thinking about @TheCR with an undergrad class on eMarketing at Bentley University. It was a fun discussion and the questions that followed my presentation really got me thinking. While I focused on community management best practices for a good … [Read more...]
Want A Successful Community? Don’t Be A Social Media Manager
I've held the position that social media management and community management are not the same thing for a while. This morning, a blog post by Maggie McGary (and the subsequent comments) about the value of Klout for community managers made me pause again. There has been a lot of attention on defining … [Read more...]
5 Risks of Having A Community Without Management
Megan Smith, the community manager at Ovation TV, and I presented this week at the Online Marketing Summit on the fundamentals of community management. It gave me the chance to revisit and refresh my thinking. As part of the exercise, Megan and I identified the most common risks of having a … [Read more...]
10 Community Roundtable Member Predictions for 2011
While it is probably interesting to make our own predictions about what will happen in community management in 2011, we thought it would be more interesting and realistic to tell you what we heard from Community Roundtable members. We recently chatted with Len Devanna of EMC, Eran Barak of Thomson … [Read more...]
Your Cultural Fingerprint
I was speaking with Anne McCrossan of Visceral Business last week about socializing business processes and the cultural change management required to bring a more innovative, humane, and personal way of doing business to life. We were talking about the difficulties in articulating culture that can … [Read more...]
Alcoa Case Study – Social Business and Observable Work
One of the sessions at the Enterprise 2.0 conference was lead by Brian Tullis and Joe Crumpler of Alcoa Fastening Systems (yes, Alcoa uses social processes and tools which means you can too...) and they spoke about how social tools make work 'observable' and its implications. One direct implication … [Read more...]
Survey: Assessing Social & Community Maturity
Over the past year, we've been talking with our clients and members about the Community Maturity Model which lays out a high level framework to help organize how to approach either a discrete social initiative or general social business enablement across an enterprise. When we created the framework … [Read more...]
The Inextricable Link Between Social Media and Enterprise 2.0
Social media and enterprise 2.0 are largely thought of separately these days, in large part because social media primarily affects communications and relationships with constituent groups outside of the organization and enterprise 2.0 addresses collaboration and innovation behind the firewall. In … [Read more...]
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