Thinking about the personas in your online community is critical - if you don't know who you are creating content and planning programs for then you're unlikely to create meaningful engagement. A community persona is a group of users that displays a set of similar characteristics. Defining … [Read more...]
5 Ways to Put Your Community Members First
Online customer communities solve many tangible business problems. They can increase case deflection, lower support costs, enable distance collaboration, and connect global audiences. Customer communities also empower their members by making them feel seen and heard. Empowerment might not be on … [Read more...]
Creating a Positive Feedback Loop Process in 4 Steps
As a community manager, there may be days when you find yourself channeling a firefighter more than anything else. Issue after issue (ranging from things as simple as missing an update to as complex as a feature no longer working) rolls in from your members, and you can barely keep up before the … [Read more...]
3 Tips for Building Safe and Inclusive Community Spaces
Ashleigh Brookshaw has spent her career building community in the insurance, association, and now software spaces, so she knows her way around the foundations of community management. Still, some things surprise her. "You may think people would want to create a welcoming environment for all but … [Read more...]
4 Things to Consider When Launching a Community Mentorship Program
Mentorships have existed, well, forever, and they’ve always been an excellent way to share knowledge. But with the COVID-19 pandemic, loads of mentorship programs have had to shift from in-person to virtual, and that’s not always an easy feat. Not easy, but not impossible — especially with these … [Read more...]
3 Tips for Planning Effective Virtual Events
What's one important thing to consider as you move to virtual or hybrid events? Alex Blanton, Principal Community Program Manager, Office of the CTO / AI & ML Community was surprised by a basic lack of attention to detail, "One of the things I found out when we went online is people don't really … [Read more...]
3 Tips for Building a Community Use Case
The writing’s on the wall, your organization can benefit from a community. But how do you get leadership on board? You’re in luck, because we’ve got the scoop on successfully building a community use case! Define your community's goals You know the old saying, “Don’t put the cart before … [Read more...]
Five Ways an Editorial Calendar Can Help Your Community
One of the most common questions we get from members is, “How do I increase the value and the volume of member engagement?” This challenge persists across all community types, sizes, and use cases. One way we’ve found to increase audience engagement, in terms of both quality and quantity, … [Read more...]
Three Ways to Re-Energize a Quiet Online Community
Inheriting a community with 39,000 members sounds like a dream come true, except for when the engagement rate is <1% — oh, and a lot of the members are upset because they were moved to a new platform without warning or resources. Welcome to the world of Extreme Networks when Sam Pirok started as … [Read more...]
3 Quick Community Wins for February 2022
Check these three easy community management to-dos off your list and set yourself up for community success in 2022. We are delighted that in recent years February has become a time to practice love in all its forms. If you're into all that Cupid stuff? Awesome! But the rise of Galentine's Day, … [Read more...]
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