The most effective communities strike the balance of a well-crafted shared value. Communities help individual members feel seen and heard. That potent combination leads to members feeling empowered and more likely to engage; they ask more questions, problem-solve, and tackle leadership initiatives … [Read more...]
Your Community’s Impact: How To Measure It
By: Morgan Wood, Head of Community at Hivebrite. Note: This guest post is sponsored content from Hivebrite. Learn more here. Building trust and growing your community requires communicating your impact, but measuring impact isn't always straightforward. Your choice of success metrics … [Read more...]
Using metrics to understand community growth and business impact
Note: This guest post is sponsored content from Common Room. Learn more here. As community leaders dive into 2023, we want to offer them ideas for showcasing the impact their work has on the business. Aligning on the right metrics with stakeholders is a great place to begin. If you’re … [Read more...]
Benchmarks and actions for building better communities
Note: This guest post is sponsored content from Common Room. Learn more here. In November, we published our first 360: Community-Led Growth Report from Common Room. The report offers insights and actionable next steps based on 141 communities at various stages of longevity, maturity, and growth … [Read more...]
3 Community Trends We Noticed in 2022
We won’t give you another version of Spotify wrapped, but this is the time of year where one can’t help but reflect on what occurred in yet another historic year. What we’d like to share with you today are three community trends that we most look forward to exploring more of next … [Read more...]
5 Reasons Using Internal Talent is Good for Community
Community managers tend to reside at the intersection where creatives and strategics meet, and as a result, they can sometimes take on too much on their own. When that happens, burnout isn't far behind, but it doesn't need to be. Why? Most community managers have a huge untapped resource at their … [Read more...]
5 Tips for Launching an Advocacy Program
There's no better feeling than knowing someone has your back. Your community can get those same warm fuzzies with an advocacy or leadership program. No formal leadership or community advocacy program in place? It's time to consider starting one. What's an advocacy program? The easiest way to … [Read more...]
Gamification 101: Games and Changing Community Behavior
When you hear “gamification,” what comes to mind? Video games? Leveling-up? The latest Fortnite emote (a.k.a. the goofy dances you see everywhere)? Valid responses, but lacking, especially in the community world. Instead, a term you should consider for gamification is opportunity. TL;DR: … [Read more...]
All About Building Member Personas
Community managers know their members better than anyone, right? But knowing individual members on a personal level isn’t the same as knowing your community population, or what brought them to you in the first place. This short guide walks you through the foundation of building member personas for … [Read more...]
3 Elements of Community Personas
Thinking about the personas in your online community is critical - if you don't know who you are creating content and planning programs for then you're unlikely to create meaningful engagement. A community persona is a group of users that displays a set of similar characteristics. Defining … [Read more...]
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