By Amy Turner, The Community Roundtable Incorporating gaming elements into communities not only adds value, but also enhances a member’s experience and gives them an enjoyable moment that would not have otherwise existed. Definitely, a key community must-have for staying ahead of the … [Read more...]
10 Community Roundtable Member Predictions for 2011
While it is probably interesting to make our own predictions about what will happen in community management in 2011, we thought it would be more interesting and realistic to tell you what we heard from Community Roundtable members. We recently chatted with Len Devanna of EMC, Eran Barak of Thomson … [Read more...]
2012 SOCM: Moving from Hierarchy to Emergent Community
The 2012 State of Community Management report has a lot of information in it and at 57 pages it is beefy. To those of you who have digested the entire document, thank you and nicely done! But we also know it is a lot to wade through so we will be doing a series of blog posts to better show you the … [Read more...]
2013 State of Community Management: Proving the Value of Community
How many times have you wished you could respond, with data, to the following questions: What is the value of implementing a community strategy? What is the value of a community manager? How long does it take to achieve a critical mass of activity such that the community is … [Read more...]
3 Best Practices for Creating Community Rules of Engagement
By Shannon Abram, Relationship Manager at The Community Roundtable. Whether you're starting from scratch with a brand new community, or working with a mature community that doesn't have well defined programs and processes defining and managing community rules of engagement can be a struggle. We … [Read more...]
3 Best Practices When Budgeting for Community and Social Programs
By Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable. 2015 may seem far away, but for many organizations Fall is when major planning and budgeting initiatives kick off. For many community and social teams their budget may cover everything from technology licensing, … [Read more...]
4 Members of TheCR Network Honored in 2012 State of Online Branded Communities Report
This week ComBlu, one of our partners in the community management training program released their annual report on online branded communities. And we are thrilled to see 4 members of TheCR Network called out in this important study, yet we’re not surprised. People who are willing to share their … [Read more...]
5 Awesome Ideas for Community Engagement from Burr Settles
Don't know Burr Settles? He's the force behind February Album Writing Month, otherwise know as FAWM. Like many community managers, he stumbled into the role because of his passion for independent music and an inspiration from National Novel Writing Month. What started as a fun thing to do in 2004 … [Read more...]
5 Community Management Lessons from Mayor Menino
By Ted McEnroe, The Community Roundtable Few things in life are certain. But one of them is that Boston Mayor Thomas M. Menino, who died Thursday at the age of 71, would never have been an online community manager. The mayor, who served the city he loved for 20 years, was noted for, among other … [Read more...]
5 reasons to recognize the superheroes in your online community
By Ted McEnroe, The Community Roundtable This month, our new and brilliant Community Management Fellow, Georgina Cannie, kicked off a wonderful and equally new feature of TheCR Network. Starting this month, we are recognizing members of the network as TheCR Network Superheroes, complete with … [Read more...]
5 Risks of Having A Community Without Management
Megan Smith, the community manager at Ovation TV, and I presented this week at the Online Marketing Summit on the fundamentals of community management. It gave me the chance to revisit and refresh my thinking. As part of the exercise, Megan and I identified the most common risks of having a … [Read more...]
5 Things Kickboxing Class Has Taught Me About Community Management
By Georgina Cannie, The Community Roundtable I never told my fourth grade teacher that I wanted to manage an online network of professionals when I grew up. I stumbled into the community space quite accidentally. Academically, my background is in traditional face-to-face communities and I had … [Read more...]
50 Skills of Community Management
Rachel Happe, Principal & Co-Founder, The Community Roundtable Back when we started The Community Roundtable in 2009, community management was a bit of a mystery and while there were opportunities for community managers to gather and share, there was not much documented about what community … [Read more...]
A Big Old School IOU
We are thrilled to have a guest post today from Dawn Lacallade, a recognized thought leader in the social marketing and online community space. She is a long standing member of TheCR Network and has taken a lead role in helping to develop the community management training program we are delivering … [Read more...]
A Community of Mustaches Changes the World
As sure as the leaves in New England turn into a technicolor display every Fall, so too can you expect the month of November to usher in a wave of mustaches. Some are robust and luxurious, some are...less so, but nonetheless the men (and women) of Movember raise money for prostate … [Read more...]
A Community Vacation
This morning when I peeked in at my Facebook stream, I saw this: [It's a grainy screen shot but reads: Dear Fan, it's summer time and also Nutella® fan page will be on vacation for the next weeks. Our wall will be closed until September 1st. You might want to come back in September to find … [Read more...]
A Community? A Network? An Audience?
We have a lot of semantic issues in the social media/online space. The term community is particularly problematic because people tend to throw it around for any online group that interacts with content. The problem for me is that communities are not about content, they are about relationships. … [Read more...]
A Conference Focused on the Business of Community
There are a wide variety of events and conferences of interest to community leaders these days - from those explicitly focused on community management to those focused on social media, communications, specific tools, functional processes, or on digital content - but there are very few events that … [Read more...]
A Day In the Life of This Community Manager
It's Community Manager Appreciation Day and we sure have a funny way of showing our appreciation for ours...by having her write a blog post. But we thought detailing what a community manager does day in and day out may help those who work with them to appreciate them all the more. And she makes it … [Read more...]
A Need For Social Architecture
Last week, Mark Bonchek, senior vice president of communities and networks at Sears Holdings, led a roundtable discussion with TheCR Network members on using the principles of network-centric warfare to steer large-scale change in community management. At first glance, it seems like a big leap from … [Read more...]
A Path to Community Maturity
A few of years ago The Community Roundtable debuted our Community Maturity Model (CMM) in the hopes that it would help members of TheCR Network, our advisory clients and, well, everyone advance the business of their communities. It has been wonderfully received over the years, but we often get … [Read more...]
Alcoa Case Study – Social Business and Observable Work
One of the sessions at the Enterprise 2.0 conference was lead by Brian Tullis and Joe Crumpler of Alcoa Fastening Systems (yes, Alcoa uses social processes and tools which means you can too...) and they spoke about how social tools make work 'observable' and its implications. One direct implication … [Read more...]
All Things in Moderation – Best Practices for Successful Community Moderation
By Shannon Abram, Relationship Manager at The Community Roundtable. Please forgive the pun, I couldn't help it! In all seriousness, policies, guidelines and governance provide the framework and boundaries for your community, but moderation is where those policies are turned into day-to-day … [Read more...]
Announcing The State of Community Management 2014
By Rachel Happe, Co-Founder of The Community Roundtable. The fifth annual State of Community Management report is here! A lot has changed in the five years we have been publishing this research and the State of Community Management 2014 continues to push the boundary of what we collectively … [Read more...]
Announcing the State of Community Management Toolkit
By Shannon DiGregorio, Relationship Manager at The Community Roundtable The State of Community Management (SOCM) has been one of our core research platforms and we are excited to announce the availability of The State of Community Management Toolkit, which includes both newly released research … [Read more...]
Announcing TheCR Connect 2016 – The Workshop for Community Pros
By Hillary Boucher, Director of Networks at The Community Roundtable I am beyond excited to get to share this news with you – we’ve set the date for our annual community workshop this Fall!! TheCR Connect 2016 will take place on October 26-27, 2016 (that’s right – TWO days!) at the Babson … [Read more...]
Appreciating Community Managers – Happy CMAD!
When Jeremiah Owyang started Community Manager Appreciation Day (#CMAD) we were one of the first to jump on the bandwagon because community managers often work behind the scenes which means that they sometimes don't get the appreciation they deserve for often very challenging work. In the best of … [Read more...]
Are You Measuring Social Media or Playing Bingo?
Last week, Radian6 hosted its first user conference and I was impressed with the content, speakers, and the logistics of the event itself. One of the panels I attended was the ROI panel, in large part to support Ken Burbary and KD Paine but I realized while listening to the confusion and arguments … [Read more...]
Ask TheCR: What is the proper etiquette for asking someone to join your community?
By Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable. New feature time! Twitter brings together questions and answers in ways that were impossible before the advent of social media. We love to follow along with several weekly twitter chats - #ESNChat, #CMGRChat and … [Read more...]
Assessing Social Business Maturity – Getting to Stage 2/Emergent Community
When we originally developed the Community Maturity Model, we thought of it as a tool that organizations of all sizes could use in creating a baseline understanding of where they were on the path to becoming a 'social' organization. Additionally, it was designed to provide organizations with a … [Read more...]
Avoiding the Community Clique
Finding people who share the same interests, perspectives, and passions that we do is part of the visceral power of communities. It is inherently human that we love to engage and form tight relationships with people to whom we can relate. We can congratulate ourselves if we've built a community … [Read more...]
Best Practices for Community Moderation, or Why Patience is a Virtue
Policies, guidelines, and governance provide the framework and boundaries for your community, but moderation is where those policies are turned into day-to-day management. Direct moderation is the day-to-day interaction and management that signals to members what gets attention—both good and … [Read more...]
Best Practices For Seeding Content In Your Community
By Gerogina Cannie, Community Manager at The Community Roundtable Recently one of my partners / a fellow community manager asked me to share some of my best practices for seeding content in a new community. She was searching for some very tactical information and I found myself getting creative … [Read more...]
Best Practices for Selecting a Community Platform
Q: What's the difference between buying a new home and selecting a community platform? A: One is a major expense, fills you with angst and forces you to move all your stuff. The other changes your address. Joking aside, we tend to approach the selection of a new platform like we would a new … [Read more...]
Best Practices from TheCR Network: Hosting an Ask Me Anything (AMA)
By Shannon Abram, Relationship Manager at The Community Roundtable. Recently we've caught the AMA (Ask Me Anything) bug. Maybe you've seen our AMA webinars with community managers? Our members are realizing the value of the AMA format for real-time community engagement, and have been sharing best … [Read more...]
Best Practices in Member Engagement
Member engagement is one of the key responsibilities of social media and community managers but it is one of the hardest responsibilities to understand and improve. There is no playbook that has the 'right' and 'wrong' ways to encourage engagement and what works for some communities is completely … [Read more...]
Best-in-class communities measure behavior over activity – SOCM Fact #12
By Ted McEnroe, Director of Research and Training What is the best way to capture the value of your community? Communities serve a number of strategic uses, so it can be hard to come up with the metrics that best demonstrate how the community delivers on that strategy. But one thing is certain … [Read more...]
Building a Conflict Resistant Community
By Amy Turner, The Community Roundtable Building a Conflict Resistant Community, Or Turning Brand Haters into Brand Advocates Every conflict today has the potential to go viral, which is why crisis management plans are imperative for brands and organizations - especially those with active and … [Read more...]
Building a Social Business: Start with Email Changes
Social business is all great in theory and recent studies show that executives now think it is a key strategic initiative for them... but that doesn't help those tasked with figuring it all out know where to start. I often say that people come to communities for content and stay for relationships. … [Read more...]
Building a Social Community: Tell Me a Story! (Radio)
In case you missed it Rachel Happe was on SAP Radio last week along with Mark Yolton of SAP and Sean O'Driscoll of Ant's Eye View. It was quite a lively discussion and makes for a great listen during your commute or lunch hour. Some of the topics discussed in depth include: - Why communities? - … [Read more...]
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