They say a picture is worth a thousand words. And we think that can be true. Especially with hard to grasp concepts like what social business is and how it works in corporations. Well here are a few infographics that we think show what is happening now and in the future of the business of … [Read more...]
Count Me In: Why This Community Manager Is Excited About the Upcoming Training
I fell into community management and social media organically, as a volunteer for community organizations and not-for-profits that were important to me. I had always planned on re-entering the work force after starting a family and it turns out I had a skill set that developed from my volunteer … [Read more...]
Lost in Translation: The Business of Community
We love our new tag line. We think it epitomizes what we do. But we also realize you may not get it. Thus our 2nd installment of Lost in Translation. When The Community Roundtable was started we had a theory that humanizing a business and making real relationships with people was a better way to … [Read more...]
This week at TheCR Network: How Google Built Community Advocacy
Members of TheCR Network are pretty lucky. They get access to some of the best and brightest minds to learn from, ask questions of, and use as a future resource. This week is no different. On Wednesday they will talk with Lasse Wasserman and Adrienne Bernakevitch Ludwick of Google on how Google … [Read more...]
Lost in Translation: You work in community? What’s that?
I don't know about you but every time there is a family gathering I try to explain what I do. Some of it is easy. Marketing - most everyone basically understands what that is. Where it all comes apart is when I try to explain what The Community Roundtable does to a multi-generational audience … [Read more...]
Community Managers are Human Experience (HX) Professionals
Over the last decade we've all learned how important the user experience (UX) of software is to how well it performs. If features are hard to use and the interface looks stale, it's less compelling to the user. The UX is particularly important in communications and social technologies because there … [Read more...]
Do Companies Need a Break-Up Policy?
Over the weekend I found myself coming back to this article again and again. I think because it shows how very much the rise and growth of community management has changed the way individuals and corporations now interact in the business world. When I was in college (those many years ago) you were … [Read more...]
Introducing TheCR Focus: Your Guide to The Business of Community
When Rachel and I started building The Community Roundtable in 2009, we had a decision to make. Who to serve? We agreed it was hard to build a truly customer-focused business if you tried to serve too many constituents. In the end, we agreed to focus on the people we thought really needed help... … [Read more...]
Executive is Just Another Word for Community Manager
Executives are charged with executing on a set of goals. They all want to accomplish those goals in a way that maximizes their investments. Executives need to marshal a range of constituencies (their team, peers across the organization, customers, partners, experts, consultants) to make things … [Read more...]
Why Communities Resonate
Depending on where you sit, the social business and online community trend can be seen in many different ways - there is a huge range of how and where it is applied and a lot of different people involved. However, the one thing that ties many of us who are interested in communities together is a … [Read more...]
