The need to scale came up on two recent TheCR Network roundtable calls. On one Jeremiah Owyang of The Altimeter Group addressed potential causes of burnout as well as suggested the development of an escalation path as a way to scale thus avoiding burnout. Knowing the breadth and depth of experience … [Read more...]
The Case of Flat Hillary: How TheCR Network Kept Members Engaged and Connected During a Slow Time
Depending on your community, you may be heading toward a drop in engagement over the holidays. Community members are busy shopping, cooking, and hosting or attending holiday parties. While communities aligned with these activities may see higher engagement around the holidays, many communities will … [Read more...]
4 Members of TheCR Network Honored in 2012 State of Online Branded Communities Report
This week ComBlu, one of our partners in the community management training program released their annual report on online branded communities. And we are thrilled to see 4 members of TheCR Network called out in this important study, yet we’re not surprised. People who are willing to share their … [Read more...]
A Path to Community Maturity
A few of years ago The Community Roundtable debuted our Community Maturity Model (CMM) in the hopes that it would help members of TheCR Network, our advisory clients and, well, everyone advance the business of their communities. It has been wonderfully received over the years, but we often get … [Read more...]
Complexity, Simplicity and Why Community Is Difficult for Organizations
The markets that organizations deal with daily are complex. They always have been but that complexity used to be easy to ignore. Now we can no longer ignore it because it is playing out across the Internet in real-time, many people and organizations react by retrenching and becoming even more rigid … [Read more...]
The Social Executive: The Imperative to Succeed in Social Business
When I was at IDC and newly researching the social media space, I reported on a world of possibility that was opening up to us and radically changing the way we communicated and the way we organized ourselves for collaboration. But connecting dots in a theoretical way and actually working in a new … [Read more...]
When Hiring the Right Community Manager is Critical
"Brands that can rock visual media will find themselves market leaders," says Ekaterina Walter, Social Media Strategist for Intel in a Fast Company article. You may think that applies only to Marketing. But it doesn't because if a picture is worth 1,000 words and interactive experience is probably … [Read more...]
Alcoa Case Study – Social Business and Observable Work
One of the sessions at the Enterprise 2.0 conference was lead by Brian Tullis and Joe Crumpler of Alcoa Fastening Systems (yes, Alcoa uses social processes and tools which means you can too...) and they spoke about how social tools make work 'observable' and its implications. One direct implication … [Read more...]
Kathy O’Reilly on Managing Niche Communities
The Community Roundtable has partnered with Voce Communications to produce a new podcast series, "Conversations with Community Managers." In this series, TheCR's Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and … [Read more...]
Managing The Social Ecosystem – A SAP Case Study
We had the pleasure of having Gail Moody-Byrd, Sr. Director of SAP Global Ecosystem Marketing, join TheCR Network members this week to share how she thinks of the relationship between SAP's core communities, their social media outposts - Twitter, Facebook, YouTube, LinkedIn, Flickr, & … [Read more...]
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