A few of years ago The Community Roundtable debuted our Community Maturity Model (CMM) in the hopes that it would help members of TheCR Network, our advisory clients and, well, everyone advance the business of their communities. It has been wonderfully received over the years, but we often get … [Read more...]
Complexity, Simplicity and Why Community Is Difficult for Organizations
The markets that organizations deal with daily are complex. They always have been but that complexity used to be easy to ignore. Now we can no longer ignore it because it is playing out across the Internet in real-time, many people and organizations react by retrenching and becoming even more rigid … [Read more...]
The Social Executive: The Imperative to Succeed in Social Business
When I was at IDC and newly researching the social media space, I reported on a world of possibility that was opening up to us and radically changing the way we communicated and the way we organized ourselves for collaboration. But connecting dots in a theoretical way and actually working in a new … [Read more...]
When Hiring the Right Community Manager is Critical
"Brands that can rock visual media will find themselves market leaders," says Ekaterina Walter, Social Media Strategist for Intel in a Fast Company article. You may think that applies only to Marketing. But it doesn't because if a picture is worth 1,000 words and interactive experience is probably … [Read more...]
Alcoa Case Study – Social Business and Observable Work
One of the sessions at the Enterprise 2.0 conference was lead by Brian Tullis and Joe Crumpler of Alcoa Fastening Systems (yes, Alcoa uses social processes and tools which means you can too...) and they spoke about how social tools make work 'observable' and its implications. One direct implication … [Read more...]
Kathy O’Reilly on Managing Niche Communities
The Community Roundtable has partnered with Voce Communications to produce a new podcast series, "Conversations with Community Managers." In this series, TheCR's Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and … [Read more...]
Managing The Social Ecosystem – A SAP Case Study
We had the pleasure of having Gail Moody-Byrd, Sr. Director of SAP Global Ecosystem Marketing, join TheCR Network members this week to share how she thinks of the relationship between SAP's core communities, their social media outposts - Twitter, Facebook, YouTube, LinkedIn, Flickr, & … [Read more...]
5 Awesome Ideas for Community Engagement from Burr Settles
Don't know Burr Settles? He's the force behind February Album Writing Month, otherwise know as FAWM. Like many community managers, he stumbled into the role because of his passion for independent music and an inspiration from National Novel Writing Month. What started as a fun thing to do in 2004 … [Read more...]
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