Good news! Working in a digital workplace has become more common than ever during the COVID-19 pandemic. Bad news. There are still some who struggle to stay connected and engaged with their team when they’re not in a single location. (Extroverts, we know your struggle’s especially … [Read more...]
Community Strategy Must Balance Business and Member Needs
The Community Maturity Model™’s Strategy competency tracks how business and community goals align to achieve results for both the community program and the organization as a whole. Community strategy balances the business’ need to drive revenue or cost savings with the needs of community members. … [Read more...]
Powering Behavior Change Through Community
The Conference Board planned a big community launch for April 2020. One thing they didn't plan on was a global pandemic. Learn how the community team at The Conference Board leveraged their new community to drive increased member retention and improve the member experience, effectively … [Read more...]
3 Tips for Building a Community Use Case
The writing’s on the wall, your organization can benefit from a community. But how do you get leadership on board? You’re in luck, because we’ve got the scoop on successfully building a community use case! Define your community's goals You know the old saying, “Don’t put the cart before … [Read more...]
Community Gamification with April Uzarski
Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua. Episode Two features April Uzarski, Associate Director, Tech Community at Xandr on community … [Read more...]
Help! Three Questions Community Managers Need to Ask When They’re Struggling
Community managers are burnt out. And they’ve been that way since before the COVID-19 pandemic began — in the 2019 State of Community Management (SOCM) about 50% of respondents reported they were highly burnt out, in need of community help, or frustrated overall. Some of the reasons cited as … [Read more...]
The NEW Community Manager Handbook
The NEW Community Manager Handbook started as a series of twenty-one interviews with community leaders from organizations like Analog Devices, Inc, Easterseals, Microsoft, PTC Software, the Canadian Partnership Against Cancer, the World Bank Group, and many more. The conversations, led by Anne … [Read more...]
Meet TheCR Team | Lindsey Leesmann
At-a-Glance: Member Since | 2022Superpower | Ridiculously high caffeine tolerance #TeamCat or #TeamDog | #TeamWhyNotBoth As an elder millennial, Lindsey has loved the concept of community since the days of "a/s/l?" in chat rooms. She helps share community best practices and … [Read more...]
Building a Content Strategy in 5 Steps
Content marketing sounds like a straightforward term, but a surprising number of marketers and community managers don’t get it. But no worries, because we love content marketing and are here to help in building a content strategy. What is content marketing? Glad you asked! Content marketing … [Read more...]
Four Tips for Calculating Community Return on Investment (ROI)
It’s an exciting time to be in the community field. In the past couple of years, communities have gained the executive spotlight. It’s currently shining pretty brightly. That is phenomenal progress in a few short years – and something in which everyone who works in the community space can feel … [Read more...]
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