Social media is broken - you need only look at political discussions on Twitter, gamer gate, or online bullying. In 2015, organic reach on Facebook page posts was 2.6%. Social media is, at its heart, a media model that thrives off of more; more content, more clicks, more attention. … [Read more...]
Digital Culture Run Amok: The Case for Community Management
By Rachel Happe, Co-Founder and Principal of The Community Roundtable The complexity of the world is at our fingertips. It's in our faces and on our screens. We are deluged daily with information we don't have time to process. Anxiety drugs and self-medication are rampant. The political climate … [Read more...]
Throwback Thursday: Community ROI & Benefits
By Amy Turner, The Community Roundtable After seeing so many wonderful pics of summer vacations from the 70s and 80s, and the weird and wacky hair styles they contain we just couldn't help ourselves. We are fully embracing the #ThrowbackThursday nostalgia here at The Community Roundtable with a … [Read more...]
Is Your Community Approach a Hollow Bunny?
By Ted McEnroe, The Community Roundtable Yesterday was Easter and for many kids, that means lots of candy. But when I was a kid, I remember the disappointment of certain candy too. The biggest one? That big, delicious looking chocolate bunny in the basket wasn’t all that it was cracked up to be. … [Read more...]
Now Open: 2015 State of Community Management Survey
Yes, it's that time of year again - time to take stock of where our community programs are and what's next. For The Community Roundtable, this is our biggest and most important initiative every year because our shared value with you is to demonstrate the value of community management. We … [Read more...]
Focus on the relationship, not the transaction
I wrote a post for CMSWire last week that has resonated with a surprising number of readers. In it, I noted that social media has reversed the traditional sales and marketing paradigm. Once upon a time, a transaction was the trigger for building relationships – and the repeat customer was the holy … [Read more...]
Selling the Value of Community Management to the C-Suite
Far from being a discipline thrust on the most junior member of the marketing team, community management is the future of all management. The ability to inspire and generate value from networks is what will enable organizations to truly take advantage of a digitally connected, global population. … [Read more...]
The Power of Advocacy in Online Communities
By Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable. Earlier this week we released the 5th annual State of Community Management report. While the research led to many interesting findings, this year's report provided more interesting data points than ever before. This is … [Read more...]
Untangling the Community ROI Issue
By Rachel Happe, Co-Founder of The Community Roundtable. While the ROI conversation around social business and community initiatives seems to have died down a bit as more practitioners have figured out how to measure value and share their approach, it still remains a barrier in setting … [Read more...]
The Value Of Social Business – Infographic
As we continue the conversation on the value of community management I think it's helpful to take a step back and think about social business as whole. This weeks infographic, originally published on MindJet is a great look at how companies think about social as a business tool. Not surprisingly, … [Read more...]
