We love our new tag line. We think it epitomizes what we do. But we also realize you may not get it. Thus our 2nd installment of Lost in Translation. When The Community Roundtable was started we had a theory that humanizing a business and making real relationships with people was a better way to … [Read more...]
Lost in Translation: You work in community? What’s that?
I don't know about you but every time there is a family gathering I try to explain what I do. Some of it is easy. Marketing - most everyone basically understands what that is. Where it all comes apart is when I try to explain what The Community Roundtable does to a multi-generational audience … [Read more...]
Introducing TheCR Focus: Your Guide to The Business of Community
When Rachel and I started building The Community Roundtable in 2009, we had a decision to make. Who to serve? We agreed it was hard to build a truly customer-focused business if you tried to serve too many constituents. In the end, we agreed to focus on the people we thought really needed help... … [Read more...]
Why Communities Resonate
Depending on where you sit, the social business and online community trend can be seen in many different ways - there is a huge range of how and where it is applied and a lot of different people involved. However, the one thing that ties many of us who are interested in communities together is a … [Read more...]
So What Type of Community Do You Need?
As more companies, organizations, and individuals use social technologies and networks, a vast array of community structures are being used for various goals. There are a number of great models for understanding the ecosystem in which every company is part. Bill Johnston built a Social Media … [Read more...]
You keep using that word.
I do not think it means what you think it means. - Inigo Montoya Community is becoming a very, very over-used term. It some ways, for those of us managing communities, it has brought a lot of attention to our field which is mostly good. However, everyone seems to be hitching their star to the term … [Read more...]
The Fallacy of the Organic Community
Over the years there has been the ongoing debate about whether you can create and build a community or whether you can't. The latest post in the camp of 'you can't do it' is from Spike Jones in a post titled The Fallacy of Community. I agree with him that the word 'community' gets thrown around a … [Read more...]
Coverage of The 2011 State of Community Management
We have been pleased that initial reaction to our annual report on The State of Community Management has been so positive and that so many people we respect have taken the time to cover the report and provide their perspective. One of the things I love is to see is what resonates with different … [Read more...]
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