Engagement behaviors are a leading indicator of value Engagement is a key measure of attention, alignment, learning, and leadership. Sustained and deepening engagement is critical for organizations in a digital world where prospects, customers, and employees have endless options and distractions. … [Read more...]
So Much Community Data, So Little Insight
Everyone wants engagement, but few know how to measure it. Organizations are realizing that in the age of options, engagement is a key indicator of attention, commitment, and ultimately, success. Executives see the level of engagement on platforms like Facebook, SnapChat, and Twitter and they … [Read more...]
2017 Wrap-up: Communities in Transition
2017 was a year of change in the community space. Community programs received more strategic attention, there were platform and vendor disruptions, new expectations evolved for community professionals, better analytics emerged, and new strategic opportunities opened up. As expected, it has been … [Read more...]
Announcing Our Strategic Community Workshop: Community Strategy, ROI, and Business Case
Put 100 community program leaders in a room and ask them what their stakeholders most want from them – and “proof of community value” will be at the top of the list. It’s a rare organization that just “gets” that community is strategically important without numbers to back it up. Communities need … [Read more...]
Your online community should be anti-collaboration
By Ted McEnroe, Director of Research and Training, Want to make sure your community fails? Tell your potential members it is being created to enhance collaboration. Rob Cross of the University of Virginia and others recently wrote in the Harvard Business Review about the culture of … [Read more...]
Digital Culture Run Amok: The Case for Community Management
By Rachel Happe, Co-Founder and Principal of The Community Roundtable The complexity of the world is at our fingertips. It's in our faces and on our screens. We are deluged daily with information we don't have time to process. Anxiety drugs and self-medication are rampant. The political climate … [Read more...]
View from the Top: Executive Perspectives on Community
By Rachel Happe, Co-Founder and Principal, The Community Roundtable. Our research shows that communities are becoming more strategic. C-level executives are often the ones approving budgets and receiving progress reports. This is fantastic progress of which all of us who work in the community … [Read more...]
Executive Engagement in Three Venn Diagrams
By Rachel Happe, Principal at TheCR I admit it, I’m a bit wonky. I really love Venn Diagrams, in part because I think most of the interesting things in life happen at intersections. When I was asked to speak to a group of women about my online presence last week, I found myself using three Venn … [Read more...]
10 Trends for the Future of Communities
By Rachel Happe, Co-Founder & Principal of The Community Roundtable Communities sit at the intersection of a number of trends; social media, digital transformation, a generational shift to prioritize purposeful work, change management, leadership and social learning. They are both complex … [Read more...]
Perfection is the Enemy of Engagement
By Rachel Happe, Co-Founder of The Community Roundtable. How do you react when you receive a perfectly crafted report? Hear an adamant and decisive opinion from an expert? Read Ikea instructions? Watch a TV show? Do you jump in and edit it or immediately mash it up into something different? … [Read more...]
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