Every year members of TheCR Network, who are among the world's most innovative practitioners in helping organizations transform their culture and communication practices, convene for TheCR Connect. This year, that looks a little different - and we've staggered sessions throughout the month of … [Read more...]
The Crisis of Organizational Communications
Do you work in or with an organization? Are you overwhelmed? Do I even need to ask? Organizational communications in 2020 is in crisis. Communications channels and content have exploded. Information outside organizations changes with every 60-minute news cycle, while organizational processes … [Read more...]
The Economics of Culture Change
Why is Culture Change Such a Strategic Priority? Culture change is a hot topic in organizational development and leadership circles and for good reason; there is finally a growing understanding of its impact on the performance of organizations. The economics of culture change is driven by … [Read more...]
The Business of Community
Organizations around the world are discovering the immense potential of online community programs. Whether you are scrambling to engage remote employees on an intranet (online employee community), or stay connected to your members and audience in virtually, community can solve for nearly every … [Read more...]
The Community Maturity Model™
The Community Roundtable is 10 years old this spring. One of the first things we did when we started was to create the Community Maturity Model as a way to frame our view of how communities approaches develop over time. The Community Maturity Model™ serves several critical roles. It: Creates … [Read more...]
Using a Community Strategy to Transition to the Future of Work
Digital Transformation is a Given All executives know that the world of business and work is changing rapidly as digital channels and technologies become more integrated into everything we do. From the small bakery that posts evocative pictures on Instagram to the multi-national organization that … [Read more...]
5 Online Community Predictions for 2019
2018 was an amazing year of change for the community management industry - and a year where I have seen more progress than in any of the preceding years in terms of strategic attention, maturing of community management practices, and impact on the organizations using community approaches to … [Read more...]
Calculating Community ROI: Measuring the Networked Value of Engagement
Few teams know their community ROI Our State of Community Management research revealed that despite the high returns we calculated, only 41% of those surveyed say that they are able to calculate value in any way themselves, and only 23% have taken the next step to calculating ROI for their community … [Read more...]
Orchestrating Compelling Engagement: TheCR’s Engagement Strategy Canvas
Engagement behaviors are a leading indicator of value Engagement is a key measure of attention, alignment, learning, and leadership. Sustained and deepening engagement is critical for organizations in a digital world where prospects, customers, and employees have endless options and distractions. … [Read more...]
So Much Community Data, So Little Insight
Everyone wants engagement, but few know how to measure it. Organizations are realizing that in the age of options, engagement is a key indicator of attention, commitment, and ultimately, success. Executives see the level of engagement on platforms like Facebook, SnapChat, and Twitter and they want … [Read more...]
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