Why is Culture Change Such a Strategic Priority? Culture change is a hot topic in organizational development and leadership circles and for good reason; there is finally a growing understanding of its impact on the performance of organizations. The economics of culture change is driven by … [Read more...]
The Business of Community
Organizations around the world are discovering the immense potential of online community programs. Whether you are scrambling to engage remote employees on an intranet (online employee community), or stay connected to your members and audience in virtually, community can solve for nearly every … [Read more...]
The Community Maturity Model™
The Community Roundtable is 10 years old this spring. One of the first things we did when we started was to create the Community Maturity Model as a way to frame our view of how communities approaches develop over time. The Community Maturity Model™ serves several critical roles. It: Creates … [Read more...]
Using a Community Strategy to Transition to the Future of Work
Digital Transformation is a Given All executives know that the world of business and work is changing rapidly as digital channels and technologies become more integrated into everything we do. From the small bakery that posts evocative pictures on Instagram to the multi-national organization that … [Read more...]
5 Online Community Predictions for 2019
2018 was an amazing year of change for the community management industry - and a year where I have seen more progress than in any of the preceding years in terms of strategic attention, maturing of community management practices, and impact on the organizations using community approaches to … [Read more...]
Calculating Community ROI: Measuring the Networked Value of Engagement
Few teams know their community ROI Our State of Community Management research revealed that despite the high returns we calculated, only 41% of those surveyed say that they are able to calculate value in any way themselves, and only 23% have taken the next step to calculating ROI for their community … [Read more...]
Orchestrating Compelling Engagement: TheCR’s Engagement Strategy Canvas
Engagement behaviors are a leading indicator of value Engagement is a key measure of attention, alignment, learning, and leadership. Sustained and deepening engagement is critical for organizations in a digital world where prospects, customers, and employees have endless options and distractions. … [Read more...]
So Much Community Data, So Little Insight
Everyone wants engagement, but few know how to measure it. Organizations are realizing that in the age of options, engagement is a key indicator of attention, commitment, and ultimately, success. Executives see the level of engagement on platforms like Facebook, SnapChat, and Twitter and they want … [Read more...]
2017 Wrap-up: Communities in Transition
2017 was a year of change in the community space. Community programs received more strategic attention, there were platform and vendor disruptions, new expectations evolved for community professionals, better analytics emerged, and new strategic opportunities opened up. As expected, it has been … [Read more...]
Announcing Our Strategic Community Workshop: Community Strategy, ROI, and Business Case
Put 100 community program leaders in a room and ask them what their stakeholders most want from them – and “proof of community value” will be at the top of the list. It’s a rare organization that just “gets” that community is strategically important without numbers to back it up. Communities need … [Read more...]
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