The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

Content Marketing is Required but not Sufficient

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by Rachel Happe, Co-founder of The Community Roundtable I hear the phrase 'content is king' thrown around a LOT. Great content is certainly a critical component of any digital strategy - it's a keystone of what we do at TheCR - but on its own it is insufficient. I'm always waiting for the … [Read more...]

Jillian Bejtlich Joins The Community Roundtable

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It is with great pleasure that we announce that Jillian Bejtlich has joined The Community Roundtable. She comes to us with strong experience and skills from her work as a community manager at Autodesk. We first met Jillian in TheCR Network, where she participated enthusiastically and expertly in … [Read more...]

Community 101

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One of the primary jobs of a community manager is to help coach, train, educate, convince, and prod others in the organization to understand what this online communications environment is all about and why it should matter to them. A large part of that training covers the different tools and online … [Read more...]

The Key to Community Success: Behavior Change

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by Rachel Happe, Co-founder of The Community Roundtable I often get asked whether a specific use case is a good candidate for a community approach but to me, I think about it a bit differently. A community approach is a strategic operational choice for achieving almost any organizational goal. For … [Read more...]

Perspectives on The Value of Community Management

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This is the fourth year we have published our State of Community Management Report and we are continually humbled by the response, from contributions, shares and the creation of derivative work. This year we made some significant changes to the way we do the research and what it covers because the … [Read more...]

Truth, Innovation and Communities

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We often see truth as an absolute but the reality is that our communities define our truth. Even scientific truths like the existence of gravity as a physical force would not be the accepted truth if everyone in the community thought instead that fairies were responsible for snatching items from … [Read more...]