In 2021, online communities are table stakes for brands that want to connect and engage with their audience. Community professionals are now handed the task of not just connecting with a brand’s audience, but deciding what kind of engagement is needed, and how to build a long-term strategy to … [Read more...]
Building Effective Content Programs for Your Online Community
Content and programs are the lifeblood of a successful online community program. They are often seen as one collective entity, but they serve two different roles for communities. Content gives people a reason to visit (and return to) an online community, while programs create opportunities for … [Read more...]
Conversations with Community Managers – Ashleigh Brookshaw and Meghan Bates on Change Management
Join the community experts at The Community Roundtable as they chat about online community management best practices with a wide range of global community professionals. Topics include increasing online audience engagement, finding and leveraging executive stakeholders, defining and calculating … [Read more...]
Who knows more – your community manager or your members?
By Ted McEnroe, Director of Research and Training I was recently reading a post from Joe Cothrel on the Lithium blog as they celebrated their 8th anniversary of their community (about 800 in human years, I think.) In it, he noted eight community lessons they had learned - all of which were great … [Read more...]
Give real responsibilities, and real rewards, to your community advocates – SOCM2016 Fact #6
By Ted McEnroe, Director of Research and Training They like you. They really really like you. Your community advocates. They are the ones you love to see - they answer questions and cheer you on and by being engaged they give you a sense that your time and efforts aren't going unnoticed. But … [Read more...]
Scale yourself as a community manager to take community to new heights
By Ted McEnroe, Director of Research and Training, The Community Roundtable Have you ever met a successful community manager who says they wish they had more to do? Me neither. Community managers wear multiple hats, work with myriad stakeholders and are expected to understand everything … [Read more...]
Building a Conflict Resistant Community
By Amy Turner, The Community Roundtable Building a Conflict Resistant Community, Or Turning Brand Haters into Brand Advocates Every conflict today has the potential to go viral, which is why crisis management plans are imperative for brands and organizations - especially those with active and … [Read more...]
5 reasons to recognize the superheroes in your online community
By Ted McEnroe, The Community Roundtable This month, our new and brilliant Community Management Fellow, Georgina Cannie, kicked off a wonderful and equally new feature of TheCR Network. Starting this month, we are recognizing members of the network as TheCR Network Superheroes, complete with … [Read more...]
Friday Roundup: The advocacy opportunity, and getting clarity in community roles
By Ted McEnroe, The Community Roundtable February is (almost) over, but we managed to pack a lot into the shortest month of the year. Our main theme of the month has been the State of Community Management 2015 survey, which officially closes today. We are setting new records for responses, which … [Read more...]
Wash-Rinse-Repeat
One of the topics that has come up recently with our members is the topic of building social media and community advocates within their organization. Some of them are lucky in that they were hired to do community management and therefore have a sponsor above them but some of our members are their … [Read more...]
