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The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

Jennifer Erzen on the (Not So) Secret Powers of Community

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Join the community experts at The Community Roundtable as they chat about online community management best practices with a wide range of global community professionals. Topics include increasing online audience engagement, finding and leveraging executive stakeholders, defining and calculating online community ROI and more. 

Episode #71 features Jennifer Erzen.

In this episode of the podcast, Jennifer shares her journey through community roles in IT, HR, and Communications, and offers ideas for not just making do with the changes using online collaboration tools force, but leveraging them for increased efficiency and productivity. She also shares her secret community management weapon: the telephone.

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Listen to more episodes of Conversations with Community Managers.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Ensuring Consistent Brand Voice through Community Governance

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When we talk about the eight competencies of the Community Maturity Model people tend to get really excited about the work they do for culture, or content and programming. There are even those among us (Jillian, I’m looking at you!) that get super fired up about metrics and measurement. Policies and governance tends to get overlooked, which is crazy since our research shows that paying attention to the policies in place in your community has a big impact.

This case study from Aetna illustrates how having a comprehensive governance strategy for your community can ensure a consistent brand voice. You’ll learn how Aetna uses a community playbook, comprehensive social media training, and regular social media audits to achieve their community governance goals.

Download the free case study now. 

Erin Winker on Transitioning into Community Management

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Welcome to the latest episode in our community podcast series, “Conversations with Community Managers.”

Join TheCR’s Jim Storer and Shannon Abram as they chat with community managers from a variety of industries about their community journey. They ask the community questions you want to know the answers to, including:

  1. What’s your best advice for someone just starting out in Community Management?
  2. What are your best practices for increasing community engagement?
  3. How would you survive the zombie apocalypse? (Ok – they might not ALL be community questions…)

Episode #28, features Erin Winker, a community manager at Aetna. Podcast highlights include:

  • Advice for transitioning into community management from a more traditional marketing or communications role
  • The differences between traditional communications and community management
  • An overview of the power of plain language in community management

 

Download this podcast.

Subscribe to this podcast series.

Know someone we should have a conversation with? Let us know!

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Podcast: Play in new window | Download

Subscribe: Spotify | RSS