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The Community Roundtable

Empowering global community leaders with research-backed resources, training, and tools.

Megan Murray on Managing Multiple Internal Communities

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The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode #15, featuring Megan Murray, community Manager and Project Coordinator for Booz Allen Hamilton. Highlights include:
  • Managing internal communities within a large company, and managing to culture towards adoption
  • The challenge of overseeing a total of 535 communities
  • Integrating community participation into employee workflows
  • Privacy, confidentiality, and other HR issues as they apply to community
  • Build vs. buy, in terms of tools

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Podcast: Play in new window | Download

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Kathy O’Reilly on Managing Niche Communities

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The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode #14, featuring Kathy O’Reilly, Director of Social Media Relations for Monster.com (a Voce client). Highlights include:
  • Handling disparate – but related – audiences via community; in this case, job seekers and employers
  • The challenges of managing many separate niche communities without splintering the corporate mission
  • Using a healthy content library to support community and spark discussion, including use of external contributors
  • Making sure you have the resources (people, content and time) to nurture a community properly
  • Goals: create brand awareness, product awareness and driving traffic

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

Ray Gans on Defining an “Active Community Member”

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The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. After an extended vacation, we’re back! Episode #12 features Ray Gans, Community Manager at Actuate (a Voce client). Highlights include:
  • A description and history of the BIRT  Exchange, a business intelligence community run by Actuate
  • Building an effective community with a passionate group of developers
  • Measurement- what to measure, why and how
  • What defines an “active community member?”
  • The importance of (international) face-to-face user groups in augmenting community

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

Brian Simpson on Combining Online and Offline Relations in Hospitality

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The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.
Our sixth episode features Brian Simpson, Director of Social Hospitality at the Roger Smith Hotel in New York City.
 

Highlights include:

  • How online extends and combines with the vital offline relations and events in the hospitality industry
  • A discussion of whether or not being a nimble small business is an advantage over being a big chain when it comes to using social media
  • How hard metrics and the more “touchy-feely” side of social media mesh
  • A critique of Roger Smith Life and the value of showing an off-product side of your business; “It’s got to be interesting.”

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Shwen Gwee on using Social Media Tools to Grow Community

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The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.

Our fifth episode is an interview Shwen Gwee, who works in the health care and pharma industries, and heads up a network called SocialPharmer* and the blog Med 2.0.

Highlights of the conversation include:

  • Taking a community cultivated at a conference and continuing to grow it online with social media tools
  • Conversely, how online groups (like Twitter chats) can be used to lead to more substantial offline events
  • The reluctance in highly-regulated industries like pharmaceuticals to using social media, and how to counter those
  • How growth in industry participation has actually taken off in some areas, particularly Twitter, and Facebook, which has seen many popular Fan Pages grow up around support for people with certain diseases
  • Lessons learned from live events, including: the ability for people to talk across different verticals, the opportunity to speak with patients in an informal setting, and in-depth discussions of the mutual trust needed to keep social media use growing in pharma

Download this episode.

Subscribe to this podcast series.

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

* Note: SocialPharmer is currently a Ning group, but with the announcement that Ning will stop support for free groups, Shwen has told us that he is working on moving the network to a new platform, to be determined soon.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

Ryan Paugh on Tone and Passion in Community

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The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management.

Our third episode features an interview with Ryan Paugh, co-founder (with Ryan Healy and Penelope Trunk) and Director of Community for Brazen Careerist.com. From their web site:

Brazen Careerist is a career management tool for next-generation professionals. It exists to give everyone an opportunity to build and nurture a network of trusted peers. Think of it as a 24-7 virtual networking event, filled with people who can help you get ahead in your career.

Conversation highlights include:

  • The challenge of managing a community where the community is the product
  • How much attention to pay to “tone” when your community caters to a specific demographic (in this case, “Generation Y”)
  • The role of passion for your topic/category when managing a community
  • The freedom to mix in new tools and technology with a community of early adopters

Download this episode.

Subscribe to this podcast series.

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

DJ Waldow on Scale Issues and a Day in His Life

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The Community Roundtable has partnered with Voce Communications to produce a new podcast series, “Conversations with Community Managers.” In this series, TheCR’s Jim Storer joins forces with Voce’s Doug Haslam to speak with people from a variety of industries about their efforts with community and social media management. Since there’s a bit of an overlap between this series and @TheCR Quick Chat, we’re posting these in place of the QC for the time being.

DJ Waldow from Blue Sky FactoryOur first episode features an interview with DJ Waldow, Director of Community at Blue Sky Factory. From their web site:

Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn’t luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing.

Highlights include:
– DJ answers the “isn’t email dead?” question.
– We discuss the difference between social media and community management, and how DJ juggles the two roles.
– DJ describes a day in his life, from monitoring to outreach and response and even prospecting
– We discuss scale issues for smaller companies, larger companies, and franchises

*Special Bonus: DJ mentioned being an expectant father during this recording. Eva Claire Waldow was born Tuesday, March 23, 2010. Congratulations!


Download this episode.

Subscribe to this podcast series.

MUSIC CREDIT: “Bleuacide” by graphiqsgroove.

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

Aaron Strout on Measurement and Best Practices

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tough night I’ve been friends with Aaron since he and I were on the team together at Shared Insights. We worked on community projects like “We Are Smarter than Me” and traveled the country recording podcasts with industry rockstars. It was a bit odd interviewing Aaron since we’d tag-teamed so many interviews in the past, but we muddled through. 🙂

On the podcast, Aaron shares more about Powered, including how their “four super powers” – Strategy, Content, Measurement and Platform – support communities for clients like Radio Shack, Sony, HP and Atkins. We dug into content and measurement in detail, exploring how companies should think about these important facets of community building.

We also talked about Aaron’s role as an evangelist (or the Kevin Bacon of social media as Adam Cohen noted) and what best practices he’s picked up along the way. Given Aaron’s success and influence this is must-listen stuff. He’s humble of course, but shares a lot of nuggets about the secrets to his success.

Download this podcast (22 minutes/19.8mb)

 

About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

Conversations with Community Managers – Diane Hessan

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Diane Hessan from Communispace is one of the most approachable CEOs you’ll meet. When you meet her for the first time she really wants to get to know you and listens intently. It’s not surprising she runs a successful social media company given this trait and it’s also not surprising she has her team actively (and publicly) sharing via a group blog.

We talked about the blog and what executives need to think about when they’re getting started in social media. Her advice in a nutshell? Start slow and be prepared to mix business with personal. Diane does a good job of this with her popular @communispaceCEO Twitter profile, where she shares what she’s thinking about and reading and isn’t afraid to be herself. It shouldn’t surprise you that Diane was named the 2009 Entrepreneur of the Year by the Greater Boston Chamber of Commerce last month. Enjoy the podcast!

Download this podcast (18.7mb/21 minutes)

 

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Conversations with Community Managers – Michael Brito

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I found Michael Brito (@britopian) through a mention on Twitter. He’d written a blog post called “Social Media Marketing Will Soon Become a Commodity Skill Set” and it somehow found it’s way into my stream. I agreed with the premise and let Michael know on Twitter. We had a back and forth and before long I asked him to join me for a podcast. We spoke a couple days later the the rest is history (captured on this podcast for your enjoyment).

We talked about listening and responding via social networks, humanizing brands and what happens when those humans move on and finally talked about the blog post that originally brought us together. It was a great chat – I hope you enjoy it!

Download this podcast (17mb/18 minutes)

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