By Shannon Abram, The Community RoundtableOne of the most daunting aspects of community management for many community managers is how to tackle metrics and measurement. There are so many things to measure, track and report on. And then - what's the best way to share this data. Weekly? Monthly? … [Read more...]
Best-in-class communities know their value
By Ted McEnroe, Director of Research and Training"Is it worth it?"It's a common question when making any investment - time, money, energy or brain power - in anything, whether it's a movie, a meal at a new restaurant, a new exercise program, or anything else. We like to know whether what we … [Read more...]
Friday Roundup – Measuring Community Value, More Superheroes and New Community Jobs
By Shannon Abram, Relationship Manager at The Community Roundtable. It's April and after a long, hard winter in the Northeast the surest sign of Spring (in Boston at least!) will arrive next week - MLB Opening Day! We talk a lot about community building in the online realm, but it's nice to stop … [Read more...]
What community metrics are most important to track?
By Shannon Abram, Relationship Manager at The Community Roundtable.One of the most daunting tasks for many community managers is dealing with community metrics. A member recently approached us with the following question: "I’m getting started with tracking metrics for my community and looking … [Read more...]
The Value Of Social Business – Infographic
As we continue the conversation on the value of community management I think it's helpful to take a step back and think about social business as whole. This weeks infographic, originally published on MindJet is a great look at how companies think about social as a business tool.Not surprisingly, … [Read more...]
Measure, But Measure Wisely
Two things recently got me thinking about using measurement and metrics. The first was a post by Bertrand Duperrin who pointed out that just because we don't want to or don't measure something doesn't mean that it can't or shouldn't be measured and that every business goal, hard and soft, has an … [Read more...]
