The Community Management competency of the Community Maturity Model™ involves everything that ensures communities are productive. While community managers come from all walks of life and approach their role differently, they have the same goal: Build healthy, engaged communities where members learn … [Read more...]
Anne Larsen on Community Culture
Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals. Episode #83 of Community Conversations features Anne Larsen, Applications Consultant at Grundfos. On this special State of Community … [Read more...]
Get Subject Matter Experts Involved
The Community Maturity Model™’s Leadership competency includes executive sponsorship, participation in a community program, emergent community leadership, and ties into broader organizational ecosystems. Leadership programs (a.k.a., advocacy, MVP, and superuser programs) are key to … [Read more...]
Community Strategy Must Balance Business and Member Needs
The Community Maturity Model™’s Strategy competency tracks how business and community goals align to achieve results for both the community program and the organization as a whole. Community strategy balances the business’ need to drive revenue or cost savings with the needs of community members. … [Read more...]
Community: The New Normal
Is this the new normal? Well, there’s no such thing as “normal,” but there is a new way of thinking. Over the last few years we’ve learned that “normal” might be what people were used to, but it only truly benefited a privileged few. As companies navigate what the future of work looks like, … [Read more...]
Foundations Of Community Success
Over the last two years, the place of community in organizations shifted, with community programs becoming a commonly required investment at all types of companies. The COVID-19 pandemic tipped communities from a nice-to-have to a must-have. Suddenly, the value of connecting employees and … [Read more...]
The Evolution of Customer Communities
In 2021, online communities are table stakes for brands that want to connect and engage with their audience. Community professionals are now handed the task of not just connecting with a brand’s audience, but deciding what kind of engagement is needed, and how to build a long-term strategy to … [Read more...]
Building Effective Content Programs for Your Online Community
Content and programs are the lifeblood of a successful online community program. They are often seen as one collective entity, but they serve two different roles for communities. Content gives people a reason to visit (and return to) an online community, while programs create opportunities for … [Read more...]
Executive Interest In Community Programs Grows Significantly
Executive interest in community approaches has varied since 2009, with internal and external communities gaining or losing interest as the technology, economic, and the social environment has changed. While interest has grown, it has been slow, inconsistent, and not always sustained. It has been … [Read more...]
Executive Perspectives on How the Way the World Works is Changing
Every year members of TheCR Network, who are among the world's most innovative practitioners in helping organizations transform their culture and communication practices, convene for TheCR Connect. This year, that looks a little different - and we've staggered sessions throughout the month of … [Read more...]
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