Those of you who know me, know how passionate I am about this topic, and those of you who don’t are about to find out! My background is sales - I’ve had the opportunity to work for Cadbury, PepsiCo, and LEGO during my career, and the importance of ‘knowing my numbers’ was drummed into me … [Read more...]
Three Ways to Use Content and Programs Strategically
Content and programs are two of the cornerstones of a thriving online community. They play a crucial role in attracting and engaging members, fostering a sense of belonging, and promoting shared interests and goals. We've talked at length about why the are important and the best ways to spend your … [Read more...]
What’s the best way to spend your content and programming budget?
The Community Maturity Model’s™ Content & Programs competency concerns the twin foundational pillars of any thriving community program: content and programs. These are the essential components that attract and retain members. High-quality content is critical to create interest and engagement … [Read more...]
Three Tips for Effective Community Management
The Community Maturity Model’s™ Community Management competency is an all-encompassing discipline that plays a vital role in ensuring the productivity and success of communities. Regardless of their unique backgrounds and individual approaches, community managers share a fundamental goal: to … [Read more...]
Creating Lifelong Fans: The Power of Online Communities for Retailers
For many brands, one of the most powerful marketing tools is the legion of dedicated customers whose passion for the company’s products and services sees them reach a whole new echelon of consumer – the super fan. Creating these lifelong fans is something any brand can achieve. This guest post … [Read more...]
Three Trends in Community Management in 2023
Community is an always-evolving field. Explore three trends on community management in 2023 with this detailed look at how community professionals self-report on their program. Our research shows that community teams are not immune to the global economic slowdown and staffing cuts seen in 2023, … [Read more...]
Three Ways to Improve Your Community’s Culture
The Community Maturity Model’s™ Culture competency pertains to various aspects of your organization or community’s habits, motivators (intrinsic and extrinsic), social norms, communication, decision-making processes, development processes, and learning approaches. By recognizing and anticipating … [Read more...]
The Community Everywhere Era
How we need to adapt to changing member preferences. Audience preferences have changed. Platform-centric community strategies are becoming a thing of the past. Today your audience seamlessly engages with each other across platforms you do and don’t control. And you have a choice to make … [Read more...]
Community Ecosystem Map: My framework for mapping content and programs
Bri Leever, Community Builder and Contributor to the 2023 State of Community Management Report shared her framework for planning effective content and programs - the Community Ecosystem Map. Call to Action At the top is where we put the three calls to action. I like to start with 1) get … [Read more...]
Four Ways to Improve Community Reporting
Ready to level up your community reporting program? Whether you're a solo practitioner or you lead a team of community professionals we have four ways you can immediately improve your community reporting program, opening the door to increased resourcing, support, and growth, 1. Make time for … [Read more...]
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