We won’t give you another version of Spotify wrapped, but this is the time of year where one can’t help but reflect on what occurred in yet another historic year. What we’d like to share with you today are three community trends that we most look forward to exploring more of next … [Read more...]
5 Reasons Using Internal Talent is Good for Community
Community managers tend to reside at the intersection where creatives and strategics meet, and as a result, they can sometimes take on too much on their own. When that happens, burnout isn't far behind, but it doesn't need to be. Why? Most community managers have a huge untapped resource at their … [Read more...]
5 Tips for Launching an Advocacy Program
There's no better feeling than knowing someone has your back. Your community can get those same warm fuzzies with an advocacy or leadership program. No formal leadership or community advocacy program in place? It's time to consider starting one. What's an advocacy program? The easiest way to … [Read more...]
Gamification 101: Games and Changing Community Behavior
When you hear “gamification,” what comes to mind? Video games? Leveling-up? The latest Fortnite emote (a.k.a. the goofy dances you see everywhere)? Valid responses, but lacking, especially in the community world. Instead, a term you should consider for gamification is opportunity. TL;DR: … [Read more...]
All About Building Member Personas
Community managers know their members better than anyone, right? But knowing individual members on a personal level isn’t the same as knowing your community population, or what brought them to you in the first place. This short guide walks you through the foundation of building member personas for … [Read more...]
3 Elements of Community Personas
Thinking about the personas in your online community is critical - if you don't know who you are creating content and planning programs for then you're unlikely to create meaningful engagement. A community persona is a group of users that displays a set of similar characteristics. Defining … [Read more...]
5 Ways to Put Your Community Members First
Online customer communities solve many tangible business problems. They can increase case deflection, lower support costs, enable distance collaboration, and connect global audiences. Customer communities also empower their members by making them feel seen and heard. Empowerment might not be on … [Read more...]
Creating a Positive Feedback Loop Process in 4 Steps
As a community manager, there may be days when you find yourself channeling a firefighter more than anything else. Issue after issue (ranging from things as simple as missing an update to as complex as a feature no longer working) rolls in from your members, and you can barely keep up before the … [Read more...]
4 Things to Consider When Launching a Community Mentorship Program
Mentorships have existed, well, forever, and they’ve always been an excellent way to share knowledge. But with the COVID-19 pandemic, loads of mentorship programs have had to shift from in-person to virtual, and that’s not always an easy feat. Not easy, but not impossible — especially with these … [Read more...]
3 Tips for Planning Effective Virtual Events
What's one important thing to consider as you move to virtual or hybrid events? Alex Blanton, Principal Community Program Manager, Office of the CTO / AI & ML Community was surprised by a basic lack of attention to detail, "One of the things I found out when we went online is people don't really … [Read more...]
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