By Rachel Happe, Principal & Co-Founder, The Community Roundtable I have long thought that Facebook has been on a slippery path, because while it revolutionized the communications and engagement model from a linear transaction to a networked flow, Facebook's founders built a traditional, … [Read more...]
Is Your Community Approach a Hollow Bunny?
By Ted McEnroe, The Community Roundtable Yesterday was Easter and for many kids, that means lots of candy. But when I was a kid, I remember the disappointment of certain candy too. The biggest one? That big, delicious looking chocolate bunny in the basket wasn’t all that it was cracked up to be. … [Read more...]
Fighting the sophomore slump in your community planning
By Ted McEnroe, The Community Roundtable Welcome to the second full week of 2015. Remember the vim and vigor with which you sat down at your desk last week? The whole year was ahead of you. A clean slate. You laid out a dozen priorities for the year and… haven’t started any of them. Last week … [Read more...]
2015: The Year Community Management Goes Mainstream
By Rachel Happe, Co-Founder of The Community Roundtable 2014 was a great year for community management generally and for The Community Roundtable specifically. Because of that, I spared you a year-end wrap up (you are welcome), but I do think it is worth taking the opportunity a new year presents … [Read more...]
Selling the Value of Community Management to the C-Suite
Far from being a discipline thrust on the most junior member of the marketing team, community management is the future of all management. The ability to inspire and generate value from networks is what will enable organizations to truly take advantage of a digitally connected, global population. … [Read more...]
Do I need a community playbook?
By Shannon Abram, Relationship Manager at The Community Roundtable. If you're just getting started in community management you might find your self asking "why isn't there a how-to manual I can consult?" Of course there are tons of great resources on the internet (from places like CMX Hub, … [Read more...]
Stop the Technology Madness – Organizational Cultures Are Decades Behind
By Rachel Happe, Co-Founder of The Community Roundtable. Recently the term ‘Digital Transformation’ keeps popping up as the latest buzzword bandied about by analysts and vendors and every time I hear it, I twitch just a little bit. We’ve been here before. Remember the dot-com craze? The term … [Read more...]
I need to build a community strategy. Where do I start?
By Shannon DiGregorio Abram, Relationship Manager at The Community Roundtable. Whether you are starting from scratch with a new community, or taking over an existing community that could use some love there is a good chance you'll be tasked with building a community strategy. This can be both … [Read more...]
Friday Roundup: Building Reputation
By Shannon DiGregorio, Relationship Manager at The Community Roundtable. Build Month at The Community Roundtable continued this week with a look at how you can build reputation in social and community initiatives. Whether you're focused on becoming a social strategist or augmenting your skills … [Read more...]
Building Reputation: Becoming a Social Strategist
By Shannon DiGregorio, Relationship Manager at The Community Roundtable. For many social media and community practitioners being viewed as an expert in something that everyone thinks they are great at (social media) can be a real challenge. Just because someone loves Instagram or has 500 friends on … [Read more...]
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