Everyone wants engagement, but few know how to measure it. Organizations are realizing that in the age of options, engagement is a key indicator of attention, commitment, and ultimately, success. Executives see the level of engagement on platforms like Facebook, SnapChat, and Twitter and they want … [Read more...]
Driving Community Participation and Engagement With Gamification
Electronic Arts Inc., a leading global interactive entertainment software company, delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets to hundreds of millions of players worldwide. With an online gaming network that is home to … [Read more...]
Oonagh McQuarrie on Engagement
Welcome to the latest episode in our community management podcast series, “Conversations with Community Managers.” Join TheCR’s Jim Storer and Shannon Abram as they chat with community managers from a variety of industries about their community journey. They … [Read more...]
CMGT 101: Creating Effective Engagement
Note: This content appears in a slightly different form in our ebook: CMGT 101: 17 Community Leaders Share Their Secrets for Success. CMGT 101 is packed with engagement ideas, governance tips, career advice, and more from community leaders working at innovative organizations like CA … [Read more...]
How can I use gamification to increase community engagement?
Gamification is the skill of understanding what game-based motivators may drive community members and how to use those motivators to help members get value out of the community that they may not initially recognize. Often times gamification efforts appear in the form of points, badges, or 'games' … [Read more...]
Language of Engagement Guidelines
I am lucky to work with some of the best community managers in the world and over the years, we've learned a lot together about how to encourage and inspire engagement. Interestingly, the most valuable engagement requires a focus on both high-level community strategy and how it is translated into … [Read more...]
Want to increase engagement? Welcome new community members… and then follow up!
One of the most consistent findings in our State of Community Management research is on the impact of new member programs on getting new members to engage in a community. It makes sense - having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., … [Read more...]
Measuring Engagement and Culture: TheCR’s Community Engagement Framework
How do you measure engagement? or culture? The state of the art in measuring engagement is to measure click-throughs. That’s not asking very much. And it certainly won’t get you to collaboration, co-creation or innovation. Far too often engagement is thought of as one specific activity and therefore … [Read more...]
Member feedback creates engagement opportunity
By Ted McEnroe, Director of Research and Training June is wedding season, but engagement happens year-round. At least that's what community managers hope. For The State of Community Management 2016, we wanted to get a better sense of some of the cultural elements that drive higher engagement … [Read more...]
Executive Engagement in Three Venn Diagrams
By Rachel Happe, Principal at TheCR I admit it, I’m a bit wonky. I really love Venn Diagrams, in part because I think most of the interesting things in life happen at intersections. When I was asked to speak to a group of women about my online presence last week, I found myself using three … [Read more...]
