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Alex Blanton Shares Advice for Virtual Events

August 18, 2022 By Jim Storer

Alex Blanton Shares Advice for Virtual Events

Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua.

Episode 9 features Alex Blanton, Principal Community Program Manager, Office of the CTO / AI & ML Community

In the Spring of 2020, Alex Blanton was faced with the same dilemma as so many community builders: “Looks like our annual event won’t happen in person.”

Alex Blanton Shares Advice for Virtual Events

Alex started planning events at Microsoft in 2010, and he has significant experience building online experiences for employees who weren’t onsite in the Redmond, WA headquarters. “When I started managing the machine learning community in 2014, about half of our membership was outside Redmond. So we did 50% of our events in person and 50% virtually.”

When challenged to move their annual Machine Learning, AI, and Data Science Conference in 2020, he realized what a different undertaking it would be. Listen in as Alex and Anne discuss ways plan and execute successful virtual and hybrid events.

Listen as Alex Blanton Shares Advice for Virtual Events

https://media.blubrry.com/608862/thecr-podcasts.s3.us-east-1.amazonaws.com/AlexBlantononVirtualEvents+(1).mp3

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About Alex Blanton

I am co-lead for Microsoft’s internal AI & ML Community. I create opportunities for a worldwide community of 10,000+ data scientists, machine learning engineers, architects, consultants, and other ML practitioners within the company to learn, connect, share information, and improve their practice of ML, AI, and data science.

I work across the company in collaboration with members of product groups, marketing, sales, services, and staffing and recruiting to foster and build this community.

Every 6 months we hold the Machine Learning, AI & Data Science Conference, which serves more than 3,500 attendees with dozens of talks, tutorials, self-paced labs, demos, meetups, and more. I am the primary organizer and manage a network of more than 100 volunteers and 150 presenters–as well as logistics vendor–to make the event happen.

In between the conference, I run 50-60 individual events per year, including talks, workshops, webinars, hackathons, demo sessions, Ask Me Anythings, challenges, and other community activities that create shared experiences and a shared sense of mission among ML practitioners.

I also manage a small group of subject-matter experts to provide timely on-demand advice within the community, a central knowledge base for ML information, and other efforts to help our community members build skills and stay current.

Many of our stand-out community members end up representing Microsoft publicly in first-party and third-party events and taskforces.

About Microsoft

Every company has a mission. What’s ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn’t diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. When we show up, we achieve more together. Microsoft operates in 190 countries and is made up of more than 220,000 passionate employees worldwide.

About The NEW Community Manager Handbook

The NEW Community Manager Handbook features 21 profiles of community leaders sharing advice and ideas on everything from accessibility, hiring, strategy, gamification, defining the digital workplace, technology, and more. Each profile is paired with research from the State of Community Management reports and includes tactical advice for implementing what you’ve learned.

Learn from community management experts at Easterseals, Glencore, Microsoft, UKG, the World Bank Group, Analog Devices, Inc., AAMC, Zapier, Doctors Without Borders, and more.

5 Ways to Build Engagement

Save the Date: Customer Community Summit is June 15th

April 13, 2022 By Jim Storer

After a two-year hiatus, we are thrilled to welcome our community audience back to Boston for a one-day, exclusive customer community summit. This all-inclusive experience will take place at Convene Boston on Wednesday, June 15, 2022.

This event is designed for community professionals working with external communities – including customer or partner communities focused on support, product innovation, and marketing/brand awareness.

We’ll combine live product demos featuring new features and functionality from leading customer community platforms, with expert panels and case studies from some of the top customer communities today.

What: The Customer Community Summit is a one-day immersive learning experience for customer community professionals.

Why: Launching, maintaining, migrating, and managing online communities can be overwhelming and, without an experienced team, can lead to expensive and time-consuming mistakes. Learn from solutions providers and online community professionals who have been in your shoes.

Who: Anyone responsible for launching, managing, and evolving online community initiatives. Community managers, project managers, stakeholders, IT professionals, and more are welcome!

We’ve also built in a lot of time for networking with community peers, and connecting with community technology providers to help you get the information you need when selecting a new community platform, or migrating an existing community to a new solution.

The Customer Community Summit will take place at Convene Boston – which means the food will be amazing, and there will be unlimited coffee, drinks, and snacks all day.

We’ll cap the Summit off with a casual cocktail party and head to a series of dinners hosted by our community partners. This is a the perfect event if you’re looking to learn more about the customer community landscape, are currently evaluating a new community platform, or just want to connect with community professionals facing similar challenges.

You can view the agenda and learn more about registration here.

Connect 2020 – Changing the Way the World Works

October 1, 2020 By Jim Storer

Our 6th annual community conference, TheCR Connect kicks off today.

It is not the event I thought it would be, or wanted it to be. At The Community Roundtable we each try to find the work that energizes us, and for me it’s always been Connect. I love the planning, fitting all the puzzle pieces together, designing meaningful experiences, helping the right people find each other, creating a safe and dynamic space for our members and participants. I love watching everyone come together, watching first-time participants light up when they realize they’ve found their people, looking around as a speaker sparks dozens of ah-has in the audience.

But, this spring it became clear that Connect would not happen this year the way it had in the past. Scrapped were my plans for elaborate 20/20 vision-themed puns. So, no this event is not the event I thought it would be, or wanted it to be. As it turns out, it’s more.

Without the constraints of times zones or trying to jam everything we wanted to do into three days, new possibilities opened up. We could connect speakers from around the world on one panel; members who couldn’t even attend before due to time or budget constraints could take on active roles. Finally, we could explore multiple tracks and more specialized content.

Welcome to Connect 2020

Just a few of the 74 Connect 2020 sessions. View all sessions.

Over the next month, we’ll host 74 sessions on 17 days. We’ll feature 101 speakers from around the world, from New Zealand to New York, Boston, Austin, and so many places in between. Our nine tracks range from inspiration to wellness to technology – encompassing the whole person a community manager is, not just their job.

We’ll host virtual chocolate tastings (though trust me, the chocolate will be real), live demos from technology partners, internal and external community strategy sessions, fundamental, advanced, and executive case studies from community experts, keynotes from thought-provoking leaders like Mia Birdsong and Priya Parker – all anchored by an interactive event community filled with AMAs, discussion threads, a wellness challenge, and yes – a pet thread.

And the secret ingredient? Our incredible members, clients, and partners, who trusted us enough to make this major pivot with us. We could not have done this alone. We built a framework, planted the seeds, and I am so excited to see what grows this month.

A year ago when we started planning Connect 2020 I could not have imagined the event we have created and we are just getting started. I hope you will join us for this month-long adventure. More than ever we need to connect – I hope to see you there.

Alex Blanton on Supporting Technical Audiences and Identifying SMEs

March 20, 2020 By Jim Storer

Conversations with Community Managers - Alex Blanton
Conversations with Community Managers – Alex Blanton

Join the community experts at The Community Roundtable as they chat about online community management best practices with a wide range of global community professionals. Topics include increasing online audience engagement, finding and leveraging executive stakeholders, defining and calculating online community ROI and more. 

Find more episodes.

Episode #66 features Alex Blanton, Senior Program Manager at Microsoft.

In this episode of the podcast, Alex shares best practices for creating synergy between online and offline events, how community managers can support technical audiences if they aren’t technical experts, identifying SMEs in your audience, and how to support other community programs in tandem with your own.

Listen Now:

https://media.blubrry.com/608862/thecr-podcasts.s3.us-east-1.amazonaws.com/TheCRPodcast_AlexBlanton.mp3

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About Conversations with Community Managers*
To better reflect the diverse conversations our podcast covers we’ve changed the name of our long-running series to Community Conversations.
Community Conversations highlights short conversations with some of the smartest minds in the online community and social business space, exploring what they’re working on, why they do what they do, and what advice they have for you.
These episodes are a great way to begin to understand the nuances of community strategy and management.
Each episode is short (usually less than 30 minutes) and focuses on one community management professional.

TheCR Connect 2018 Agenda Sneak Peek

April 4, 2018 By Hillary Boucher

I’m thrilled to share an advance agenda for TheCR Connect 2018 – our annualcommunity management conference located in Boston, MA!

Communities hold the power to create real change at every level of organizations. Through thoughtful, attendee-led programs we’ll explore how community management transforms everything from the way people communicate to the wider culture of organizations. Participants in this community management conference will walk away with new skills, case studies, research, and network of peer support.

Note: Interested in getting involved at TheCR Connect? Maybe you have a case study to share or want to practice your presentation skills? Register and shoot me an email (hillary@communityroundtable.com) to let me know you’d like to explore a getting involved as a leader or presenter.

community management conference

Learn more and register at https://communityroundtable.com/what-we-do/training-and-events/thecr-connect/

Save the Date! TheCR Connect 2018 is Next October!

November 29, 2017 By Jim Storer

Imagine me sharing this news while standing on my desk, jumping up and down:

TheCR Connect 2018 will take place on September 30 – October 2, 2018.

Hooray!

And even better news? You can lock in 2017 pricing (and use up any 2017 budget you might have leftover!)

Here’s what attendees said about TheCR Connect 2017:

  • “I appreciated that the Connect doesn’t try to be like other conferences. It was great to be free from the vendors trying to sell to attendees.”
  • “More valuable than other conferences I’ve attended recently – both in terms of quality of info, and networking.”
  • “Well done. You’re in tune with challenges I face as aa CMGR, when the rest of the organization is focused on their own challenges….”
  • “Helped me see that some things we’ve done/are doing are really good (yay!) and that we need to invest properly to take this beyond where it is now. Very glad to have met some terrific people, too.”
  • “I liked how the conference was organized and how it incorporated the members and real-life use cases.”

We’re offering members of TheCR Network the first chance to register, and a special discount. Register by December 31st and you’ll lock in the 2017 Early Bird price of $650!

Members visit the Network to register. 

Three Reasons You Should Not Attend TheCR Connect

September 7, 2017 By Jim Storer

There are so many reasons that community pros should attend Connect, that it’s easy to forget there are very valid reasons why it might not be a great fit for you. Since registration closes tomorrow for our 2017 event I wanted to share three reasons that Connect might not make sense for you.

  • You need to catch up on your Twitter/Instagram/insert favorite social media here.

    Look, I understand. Sometimes you just want to attend an event and sit in the same seat all day long. Those tweets aren’t going to tweet themselves. We’ve all been at an event where you get to tune out and have plenty of time to catch up on your streams, or crush a little candy on your phone. If that’s what you’re looking for I’m going to be honest: Connect isn’t for you. We have an action-packed schedule that involves a lot of moving around, small group sessions, interactive workshops, and a couple of parties. If you’re looking to tune out this is not the event for you.

  • You like being talked at.

    I’ve been to more workshops/conferences/tradeshows than you can shake a stick at and one thing is pretty universally true: at some point, there will be an “expert” on stage talking at you for what feels like hours (this is when you pull out Candy Crush.) Even if the person actually is an expert and not a self-proclaimed guru/ninja/visionary it gets boring and gives you a chance to nap. I’m sorry to tell you that is not what happens at Connect. Our workshop is intentionally kept small so everyone participates. There are no “experts” – only a lot of real community practitioners sharing their stories, and encouraging you to share yours. If you want to zone out at Connect you’ll have to hide in the bathroom.

  • You’ve got community management 100% figured out.

    There is a chance if you’re reading this you’re saying, “Well, it sounds interesting, but I don’t need any help with my community programs.” If so, close this browser tab and get back to work! But, if you are looking to learn from some of the most innovative organizations in the world, and want to meet community professionals that can help you with your community and your career Connect might be for you. Workshops include:

    • Launching an Advocacy Program (Atlassian)
    • Building Community Allies in the Digital Workplace (Mastercard)
    • Assessing the Vendor Marketplace (McGraw-Hill Education)
    • Setting Yourself Up for a Successful Migration (Cisco)
    • The WIIFM and ROI of Community ROI (Humana)

So – those are the facts! If Connect isn’t for you, I totally understand. If Connect IS for you – run, don’t walk. Registration for this year’s workshop closes Friday, September 8th. I hope to see you there!

Register now. 

 

Three Reasons You Should Attend TheCR Connect

August 31, 2017 By Jim Storer

Our annual community management workshop – TheCR Connect –  is coming up soon. TheCR team is busy planning another amazing event – and time is running out for you to join us.

We know you have lots of ways to spend your budget – and that your time is at a premium. If you’re still on the fence about attending Connect here are three reasons why it’s a great decision.

  1. The Agenda

    Unlike some events you will not be just sitting in a seat listening to “experts” talk at you. From interactive panels on fixing trust and community careers to small group roundtables covering launching advocacy programs, choosing a community platform, community migration, using social learning concepts to onboard new employees and more you’ll be an active participant in the action. Add in lighting talks from community practitioners on cracking the engagement code and telling your community story, deep dives into the Future of Community with Rachel Happe and plenty of time for networking and you’ll walk away enthusiastic and inspired.

  2. The People

    At Connect you’ll never struggle to make small talk, or walk into a room and think “Ugh, who will I talk to?!” From thoughtful cohort groups to intended participant collisions we make sure that you find the people that can help you – and that your expertise is highlighted. We want you to come to Connect with real community challenges to solve – and we’ll help you meet the people that have faced down those problems already and can offer advice, strategies and solutions. Plus we’ve got two great parties planned (signature cocktails, anyone!?)

  3. The Take-Aways

    If you’re interested in maybe taking some notes and going back to your team and saying, “Eh, it was fine…” Connect is NOT the event for you. Our goal is to have you walk away with new community connections, big ideas for ways to improve your work and real, tactical plans for immediate implementation.  Our deep dive community workshops include sessions on Community ROI, Community Strategy and Rewards & Recognition (Gamification) that will not only get you thinking, but help you plan for the future of your community.

Registration closes on September 8th – don’t miss your chance to attend TheCR Connect 2017. 

Learn more or register now. 

 

How do I connect with community members around the globe?

January 16, 2017 By Jim Storer

It goes without saying that managing an online community – whether you are internally or externally community jobs around the worldfocused, means you spend a lot of your time online. While the majority of your community programming and activities might take place online many of our members have reported that live, face-to-face events also help contribute to the success of their communities. But what if you simply can’t get your members together in real life? Maybe your community members live in locations around the world.

We’ve all heard that face-to-face meetings are important for relationships, but what if we can’t all get together? We have three best practices for building a vibrant and successful community when you just can’t round up all your members and get together in person.

1. Refute your assumptions.

While it’s true that face-to-face events are great ways to help members connect, the data shows that online and offline events are almost equally effective at improving community engagement rates. The State of Community Management 2014 research showed that communities that host offline events have a lurker rate at 56%, and communities that host regular online events have a lurker rate of 57%. The idea of regular programming might be more powerful than being face-to-face.

2. Don’t over-complicate.

Events are great opportunities for community members to get to know other members (and the community’s managers) in real time. However, they do not need to be complicated or complex – especially to start – and it is more important that they be regular to establish a pattern of behavior. Some easy ideas:

– Weekly free-form happy hour chats

– Scheduled AMA (Ask Me Anything) discussions with executives or subject matter experts

– Monday morning roll call and top three priorities for the week

3. Experiment.

Try a few different types of events to see what works for your community. Also keep in mind that sometimes you will have to have patience before events stick and become popular – so don’t cycle through experiments too quickly. In TheCR Network, our community manager Hillary launched a Happy Hour chat program that meets every Thursday, and serves as an informal way for members to connect both with TheCR team, and with each other. The program started off slowly – some weeks only one or two people showed up, but over the course of the first year word spread and now Thursday Happy Hours have become one of the primary ways Hillary connects with members and provides a consistent place for members to chat, vent and ask questions.

Do you have best practices for fostering a dynamic community without using face-to-face events? We’d love to hear them!

Want more insights like these? Download the free State of Community Management 2014 report!

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Want to access a global network of community professionals? Learn how membership in TheCR Network can provide 24/7 365 networking, training, professional development, and education.

TheCR Network 2016 Year in Review

December 13, 2016 By Hillary Boucher

As we close in on the end of 2016 we are always excited to take a minute and look back at the year. It’s easy to forget about all the things you’ve accomplished when your days fly by (anyone who works in community can probably commiserate!)

In 2016 we saw membership in TheCR Network grow, we expanded our live events series and we got to work with new community professionals all over the world. We are incredibly lucky to collaborate with and learn from some of the brightest minds in the community space. Here’s a quick look back at our 2016 – we’d love to hear what made your top ten list for the year?

thecrnetwork_infographic_2016_final

 

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