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(Roundtable) Remote Work isn’t Going Away – Finding Your Business Advantage

September 16, 2022 By Jim Storer

Remote work saved many businesses during the last two years, and employees got used to flexible work schedules. So much so they don’t want to go back to the office. Yet many bosses are trying to order people “back to work”. How do you successfully navigate this new workplace landscape and make it work for your people AND your business? Join Mari Anne Snow to find out.

 

At her Remote Nation Institute, Mari Anne Snow is rewriting the rules of leadership in this new age of remote, distributed, virtual, flexible work. Her experience operationalizing and optimizing flexible work programs is practical, real-world, and results driven. Mari Anne’s latest book, The Remote Work Handbook outlines her practical, pragmatic approach to building and leading successful, resilient teams in today’s new, flexible workplace.

I don’t have the budget to add new staff to my community team but I’m going crazy.

April 28, 2020 By Jim Storer

There is a good chance your online community is busier than ever. With millions of employees working that #suddentlyremote life, brands scrambling to handle service and support requests online, and a lot of people with free time on their hands, online community managers have a lot of work to do, and often the same (or fewer) resources than they did two months ago. A lot of online community managers are currently dealing with this pain point:

“I don’t have the budget to add new staff to my community team but I’m going crazy. Where should I prioritize my time to make sure my community continues to be effective?“

The good news is that communities with a community manager (that’s you!) are more effectively able to measure the value they create for their organizations. Use these three strategies to work smarter, and stay sane:

1.  Evaluate your time

Track where you are spending your time for a week or two and then segment it into major categories – engagement, measurement, evangelism, etc. so you can see your current allocation. Are you spending a lot of time on a bucket that doesn’t provide a tangible impact?

2. Compare your priorities

Look at how community managers in the most mature communities prioritize their responsibilities – and where that differs from average communities.

Mature communities:
• Advocate for the community internally
• Build a community roadmap
• Coach executives

What can you prioritize to help you get the most out of the time and resources you have, and work to build your internal network of supporters?

3.  Create a schedule

Putting out fires can eat up all of your time if you let it. Make sure it doesn’t by blocking your calendar so you can dedicate time to what is important – and make sure to protect that time.

Delegate what you can to community – SME’s, community advocates, and champions are all people who can help create value for community members while lightening your load at the same time. (This podcast has some great advice about using champion programs in your community.)

Our research also shows that regularly occurring programming helps members become more engaged and collaborative. Try using an editorial calendar to build out a cadence that works for you, and your community.

An unofficial fourth idea?

Hold space for the idea that growth happens in uncomfortable places. As an online community professional, you are in a unique position to help facilitate real, lasting change at your organization. It’s a big job, but I think you can do it. (And we’re here to help!)

Here are a few resources that might help:

  1. CMGR Self-Care – Advice for staying sane and avoiding burnout
  2. Conversations with Community Managers – These short (less than 30 minutes) episodes focus on the challenges community professionals have faced, and how they solved them.
  3. Online Community FAQs – Answers to our most commonly asked questions.

Why Community Teams Need to Get Smart About Using ROI

August 13, 2018 By Sonali Varma

 Only 6% of community programs who calculate ROI, use it to secure resources.

The SOCM 2018 data revealed that of the respondents who were calculating ROI and presenting it to various stakeholders, more than 50% were using it to defend their program or to increase confidence in it, instead of the more traditional uses like increased budgets, headcounts, change in roadmap priorities etc. To understand why this is a problem, consider…

Would ROI be used to make a function like HR defend its existence? Or would it be used to decide what additional investments to make/ask for in the department?

Almost any program/department that involves the terms loyalty, retention, engagement, motivation, learning etc. is by nature, a complex function. The decision to establish a community and give it resources to function is an investment driven by business research and experience that says community programs have a variety of positive outcomes for the organization and its stakeholders. ROI cannot capture a complex value easily.

From a functional perspective, having to defend a program means that the community manager may have to focus on activities that show short-term returns. Further using the ROI to defend programs can trigger comparisons where there are none. For example, using TheCR calculator on ROI the average number was 2374%. At first glance, the number seems unbelievable. It is…because the content value being generated by communities is so much higher than the investment being made in the community programs. This does not mean however that it can be compared to another initiative with an ROI of 300% since the specifics of the two programs may not be comparable.

community roi

Click to Calculate Your Community ROI

ROI in its traditional form is a financial ratio to assess profitability and is calculated as total profits/total costs.

TheCR’s ROI formula for communities captures the extent and value of content creation activities and provides insight into the community activity and returns.

However, ROI in any form is just one part of an overall discussion on how the community is performing. There could be many other effectiveness indicators. As an example of how ROI is more appropriately used exists in the training field. A widely accepted training evaluation method is D. Kirkpatrick’s four levels of training evaluation (1959). The four levels are Reaction, Learning, Behavior, and Results. ROI is considered a part of Results and just one of the many indicators of results.

Using the other levels of evaluation in addition to ROI provide a much more accurate and comprehensive picture of the success of a training program. Similarly, in my opinion, the ROI should be just one of the indicators of the progress of a community program. Using it strategically to track progress, secure budgets, identify roadmap priorities are likely to yield better returns in the long term than using it to defend program existence or improve stakeholder confidence in programs.

For more details on how the ROI ratio is being used in community programs what impact it is having, and the importance of strategy, read our State of Community Management 2018 report.

 

How to scale your community program: TheCR Library

July 11, 2018 By Jim Storer

The State of Community Managment 2018 report is very clear on the demands made on community managers.

47% of community teams are consulting on project work, 43% are responding to training requests, and 32% are accommodating coaching needs while only 8% of community teams report that they are Centers of Excellence.t

All of those requests are straining the already stretched resources of community managers and making them de facto Centers of Excellence without formal acknowledgment of that role. Even more critically, many community managers do not have the resources or skill sets they need to provide that support effectively while still shouldering much of the responsibility for day-to-day engagement.

So how does an already strained community manager find the time and the energy to provide the resources their teams, peers, and stakeholders’ need to stay on top of industry trends, learn from the success of their peers and manage the hidden work being thrown at them?

Introducing TheCR Library

TheCR Library is an online collection of our most popular assets, refreshed monthly. You’ll find case studies, reports, resource bundles, podcasts, webinars and more.

TheCR Library saves community managers time, and their organization’s money, making sure everyone connected to your community program is using the same proven, research-backed methods to solve your community challenges at every level of your business, instead of hoping the answers you found by searching the internet are correct.

With subscriptions to TheCR Library, you’ll give your team, peers and stakeholders 24/7 access to exclusive community resources, and keep your inner circle up to speed on important community topics and the latest trends in community management.

Subscribers have unlimited access to:

Roundtable Reports

Roundtable reports are tactical assets that help community practitioners address common community challenges through expert advice, SME panels and proven case studies from top brands. Available reports include:

  • Tackling Community UX/UI from a Practitioner’s Point of View
  • Using a ‘Just in Time’ Approach to Accelerate a Support Community
  • Content Strategy: Practical Tips & Best Practices
  • Governance & Moderation: Approaching Politics in Online Communities
  • On the Go: Mapping Mobile Capabilities to Your Organization’s Needs
  • How to Prove Value and Measure Growth and Engagement in Your Community

Case Studies

Don’t reinvent the community wheel. Leaders from global brands including Electronics Arts, Aetna and Autodesk share success stories and offer insight on how to recreate that success in your community. Available case studies include:

  • The Evolution of a Community Advocacy Program
  • Getting the New Member Experience Right
  • Ensuring Consistent Brand Voice through Community Governance
  • Improving Community Sentiment: Taking a Community from Hostile to Happy
  • Driving Community Participation and Engagement With Gamification
  • The Social Executive: Leading a Culture of Innovation

Resource Bundles

Sometimes you need to tackle a specific problem, and don’t want to waste time chasing down the right resources. We’ve compiled bundles by topic for your convenience and regularly update them with new content. Available resource bundles include:

  • Gamification
  • Governance and Moderation
  • Internal Change Management
  • Engagement
  • Metrics & Measurement

If you’re looking for a low-lift way to make a real impact on the success of your community program TheCR Library can help.  Visit TheCR Library to learn more. 

Community Engagement Resource Bundle

January 3, 2018 By Jim Storer


If I had a nickel for everytime someone said, “Really, I didn’t know you could find THAT in TheCR Network!” I’d have a really big pile of nickels. So, in an attempt to peek behind the proverbial curtain I wanted to share a look at one of the most used parts of the Network – our resource bundles.

We’ve been working with community leaders from global organizations for almost ten years. As a result, we’ve compiled the industry’s largest and most respected library of community content. Of course, you can google any question you have, but how do you know you’re getting the best answer? (Spoiler alert: you don’t know.)

Enter TheCR Network Resource Bundles. 

Our team has compiled a living library spanning 13 of our most frequently cited challenges, including crisis management, launching a new community and gamification. Each Resource Bundle includes reports, case studies, discussions threads, blog posts, research, models and real-world examples of successful plans.

And every resource bundle is available for free to all members of TheCR Network. 

Below is an overview of what members can find in the Engagement Resource Bundle – this particular one includes resources on different forms of engagement, how to better engage, as well as definitions of engagement for different communities.

ROUNDTABLE REPORTS

  •  Communication
    • Mission & Community: How Purpose Affects Engagement
    • How To Help Your Members Ask Great Questions That Get Great Answers
    • Plain Language Crash Course: Tips For Communicating More Effectively
    • And more…
  • General Engagement
    • Crowdsource Questions of the Week
    • Removing The One-Way Mirror: Transparency & Engagement In Social Business
    • Simplifying The User Experience To Increase Engagement
    • Digital Embassies: A Blueprint For Community Engagement
    • And more…
  •  Social Media
    • Risk Management & Crafting Engagement: How To Architect Social Media Success For Your Organization
    • And more…
  • Specific Communities
    • Employee Adoption And Engagement In External Communities
    • Engaging Executives: The Power Of Content
    • Collaborative Solutions: Tackling The Engagement Challenge In Product Communities
    • And more…

DISCUSSIONS

  • What Constitutes An “Engaged” Community Member?
  • What Types Of Community Events Get The Most Engagement?
  • How Do You Measure Engagement When Logging In Is Optional?
  • Measuring Value-Gained And Value-Added Activities
  • And more….

CASE STUDIES

  • Beyond Engagement: Moving Businesses & Creating Movement
  • Community Engagement: Turning Customers Into Fans, Yahoo Case Study
  • Case Study: Using TheCR’s Work Out Loud Framework To Measure Adoption & Engagement
  • And more…

BLOGS

  • The Holy Grail Of Engagement And Why Communities Matter
  • The Language Of Engagement
  • Executive Engagement In Three Venn Diagrams
  • And more…

OTHER THECR RESOURCES

  • TheCR’s Engagement Framework
  • Community Maturity Table
  • (Discussion) Getting Into The Weeds Measuring Engagement In Jive
  • (Presentation) Architecting A Collaborative Culture Using TheCR’s Work Out Loud Framework
  • And more…

ADDITIONAL RESOURCES

  • Redacted
  • Redacted
  • Redacted

This section includes books, blogs, example engagement playbooks and templates for members to use tactically. The Network team told me this was top secret, member’s only stuff!

Each resource bundle is a living library, with the content constantly being updated by our community team to ensure our members have access to the most current and valuable information available.

If you’re interested in access to the Engagement Resource Bundle, or any the other 12 resource bundles currently available you can join TheCR Network, or drop us a line. We’re always happy to chat with community professionals!

Five Can’t Miss Community Programming Ideas

September 6, 2017 By Jim Storer

Our State of Community Management research makes it clear: thoughtful content and programs increase engagement and drive the long-term success of communities.

Content and programs are often seen as one collective entity, but they serve two different roles for communities: content connects people into the community, while programs create opportunities for members to connect with each other. Both have value and both are needed.

In this new ebook we share five programs that drive long-term engagement and increase the ways your members connect. You’ll learn about:

  • member spotlights
  • ask me anythings
  • work out louds
  • photo sharing contests
  • questions of the week

and how to implement them in your community. Pro-tip – it might be easy to launch a new program, but don’t expect overnight success. This is definitely a case of “slow and steady wins the [engagement] race.” Get your members used to these new, regular programs and engagement will follow. Do not be discouraged if it takes awhile – stick with it.

https://www.slideshare.net/rhappe/five-cant-miss-community-programming-ideas

Download the free ebook. 

30+ Years of Community Resources

August 21, 2017 By Jim Storer

A couple days ago I paused to reflect on all of the people and resources that have helped me (and The Community Roundtable, our members, and partners) since we launched in 2009. It’s not a short list. I put the question to TheCR team and we started to collaborate on a list of resources going back as far as we can remember. The attached infographic attempts to capture our list, but it would have been a mile long if we included them all. I’ll use this post to share a handful of people and stories that may help bring the infographic to life.

I first started thinking about communities in the mid 90’s, using online bulletin boards to network with thought leaders to help build conferences around specific technology topics. We used a couple of pool computers to access the boards and were frequently in line waiting to use the dial-up modems to access the boards. During these early years, I was fortunate to meet Vanessa DiMauro. She was (and continues to be) on the forefront of community and was generous with her time for a newbie. Check out her “Back to the Future of Online Community” for an exhaustive look back.

Several years later I first read The Cluetrain Manifesto and was energized by the promise of community. I jumped at the chance to interview David Weinberger at the first Community 2.0 Conference in 2007. Unfortunately, the audio from that podcast is missing in action. Suffice it to say that David shared his knowledge and experiences openly for all that were willing to listen.

Throughout the 2000’s, Jim Cashel and Bill Johnston at Forum One were instrumental in bringing together community practitioners at their annual unconference in Sonoma, CA. More retreat than conference, it was always a fascinating group of people who came together to help one another uncover the secrets of community building. Bill was also responsible for publishing the first community manager salary report, which we sought to update eight years later.

Rich Millington aka Feverbee shares what he learns about community building through his blog and frequently engages in thoughtful discussion on Twitter. He’s a deep thinker in the community space, seeking to find scientific backing for the strategies and tactics we use in the space.

Since launching The Community Roundtable in 2009, we’ve been fortunate to have a long list of amazing community practitioners stop by to share what they’ve learned with our members. I’ll highlight a few below (in no particular order).

John Hagel joined us to talk about his book Net Gain: Expanding Markets Through Virtual Communities

Burr Settles shared what he learned growing and supporting fellow musicians on FAWM.org

Harold Jarche stopped by to talk about how communities can facilitate culture change.

Rachel Makool explored work/life balance and community managers. Side note: I met Rachel at the first Community 2.0 Conference when she was at eBay, running one of the largest/most active communities in existence at the time. We recorded an incredible podcast with her, alas it’s also lost to the ether. 

Nancy White joined us to talk about using storytelling in community building. Side note: Nancy’s been studying (and sharing) online facilitation for decades. Her Online Community Toolkit is a great resource for all community managers. 

Jeremiah Owyang shared his views on the evolving role of community managers several times with our members. He also wrote an introduction to our State of Community Management research and founded Community Manager Appreciation Day (CMAD), which is still celebrated today.

Liz Strauss shared the secrets she’d gleaned in writing one of the oldest (and most successful) blogs on the internet.

Erika Kuhl, one of the true pioneers of online community, shared member engagement tips she’d learned managing the Salesforce.com community.

Sean O’Driscoll shared tips on building a successful advocacy program, which he learned managing Microsoft’s MVP Program.

I could do this all day. We’ve been very fortunate to know and learn from an incredible array of really smart people. At The Community Roundtable, we’ve tried to be a good community citizen by sharing much of what we learn through our research, models, and frameworks and will continue to do so going forward. This is a collaborative, inclusive group of people that have been sharing and learning from one another for over thirty years. Don’t let anyone tell you different.

Explore this list of resources and more (and send us your contributions) at History of Community Management Resources

A (Not So Brief) History of Community Management Resources

August 21, 2017 By Jim Storer

True story – when my brother was 14 he came into my room and said, “Shannon! Have you ever heard of the band Led Zepplin?!”

It was 1999.

With a completely straight face, I replied, “No! Are they any good?” He then went on to sing their praises (and rightly so, Fool in the Rain is in my top five songs of all time, but that’s another post for another blog…) and recommend highlights from their catalog.

My point is not to embarrass my brother (although that’s always a bonus), but to show that it’s so easy to feel like you’ve discovered the latest thing you love. While it seems like community management is just coming into its own, the reality is there have been passionate online community managers as long as there have been online communities – basically as long as there has been an “online.” (Want a great primer on the history of online communities? Check out Vanessa DiMauro‘s comprehensive deck Back to the Future of Online Community.)

It would be near impossible to mention every single person that has made a significant contribution to the world of community management, so I’m not even going to try that. Instead, let’s take a trip through highlights* from the first 30 years of amazing resources that have helped community professionals around the world. (*I am 100% confident that there are amazing resources that we failed to include on this infographic. Please, do not be offended – take action and submit the resources to our ever-growing list!)

 

Please feel free to share this infographic far and wide – the more community love the better!

Have a milestone resource we missed? Check out our History of Community Management Resources page and see if it’s there. If not – send it to us!

Throwback Thursday – Community Management Research

January 19, 2017 By Jim Storer

 

We are gearing up to launch our 8th annual State of Community Management Survey, so I thought it would be a great time to share an overview of all the community management research we publish. This week’s #throwbackthursday highlights our four major research platforms for community management professionals.

Community Management Research

The State of Community Management

Report: The State of Community Management is our annual research platform that tracks the performance of communities and community management across the eight competencies of the Community Maturity Model. The State of Community Management 2016 marked the seventh year of this vitally important resource CCC2015_Cover_ShadowTiltfor community professionals and organizations and built on the insights and expertise of our past reports.

Community Careers and Compensation

Our Community Careers and Compensation research traces its roots to the Community Manager Salary Survey, which TheCR first launched in 2014. In addition to questions about the salaries, roles and titles of community professionals, with the CCC, we expanded our efforts to capture the skills that community professionals across the spectrum find most valuable, and added questions about where community sits within the organizational structures of businesses, nonprofits and other organizations.

The Social Executive

One of the major challenges of the community and social business teams with whom we work is the education of their executives, who vary widely in expectations, priorities for and engagement with social tools and approaches. Because this is such a critical issue, we consider The Social Executive research platform to be key in helping our members and clients make progress in their own organizations.

The Community Manager Handbook

The Community Manager Handbook: 20 Lessons from Community Superheroes combines research findings and advice from The Community Roundtable with short case studies and tips from some of the smartest community professionals in the space, for community managers looking to start, build and grow their communities. The superheroes include current and recent members of TheCR Network, sharing their tested approaches to address the challenges facing communities large and small, old and new.

Have you used any of TheCR’s community management research in your work? We love to hear about our research in the wild! Drop us a line and let us know! 

 

More Community Management Resources

community_metrics_button community_strategy_button newsletter_signup_button

Can’t find what you’re looking for? Drop us a line and we’ll do our best to help you find the community management info you need!

Don’t be afraid to define community guidelines

August 29, 2016 By Ted McEnroe

By Ted McEnroe, Director of Research and Training

Rules. My 6-year-old hates them – but really she doesn’t. The same holds true for many communities.

trellisCommunities – and 6-year-olds – tend to function best when there is some defined sense of appropriate behaviors. But there’s a catch. Policies and guidelines shouldn’t just explain what you shouldn’t do – they should highlight what you should. Once again this year, our best-in-class communities drive this home. The best communities are more than twice as likely as the average to have policies and guidelines in place that don’t just define what shouldn’t be done, but guide members to the behaviors that benefit the community.

Before you say, “Duh!” – recognize that it’s a delicate balance. People don’t love being told what to do, or what not to do. But we need both. A community that works to have no rules or guidelines for expected behaviors can descend into the chaos of many media comments sections. But communities that are too restrictive can crush the constructive disagreements that are the heart of innovation and dialogue. The same holds true on the positive side – if a community doesn’t shape desired behaviors, it’s hard for members to figure out what to do. But being heavy-handed in saying what should be done can be as conversation-crippling as being heavy-handed about what shouldn’t happen.

SOCM2016_Fact_#10_DefineBehaviors

So what’s a community manager to do? Here are a few ideas:

  1. Recognize the power of policies and guidelines as a positive force. If your policies and governance structure are solely designed to catch unwanted behaviors, you’re building a box, not a trellis for growth.
  2. Go back to your community values. What are the behaviors that lead to that value? Those are the ones you want to highlight in your policies and guidelines.
  3. Get community input. Community buy-in is critical for successful implementation of polices and guidelines. Getting members involved both improves the likelihood you’ll find the right language, and that when the hard decisions come you’ll have community support.
  4. Be transparent – about the process and the things that aren’t negotiable. Every organization has policies that protect key information and people – especially when it comes to legal requirements, confidentiality, and personal information. Be clear about those non-negotiables, and be upfront about other areas of disagreement. And as a crisis unfolds, share what you can with members. If you’ve effectively developed policies and guidelines, you’ll likely find more support than you might expect.

What are your best practices for community policies and guidelines? Share them in the comments.

The State of Community Management 2016 from The Community Roundtable

We can’t wait to hear what you think – tag your thoughts with #SOCM2016 to join the conversation!

Are you a member of TheCR Network? Download the research inside the Network here.

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