Organizations around the world are realizing what we already all knew - there is immense power in online communities. Communities programs have the unique ability to empower online collaboration, eliminate operational bottlenecks, and increase efficiency across the organization - all at the same … [Read more...]
The Value of Community: Behavior Change to ROI
The value of community is most easily seen in the way communities help achieve many business goals more efficiently than traditional transactional approaches. By crowdsourcing experience within a bounded and vetted community, organizations can:Extend marketing impact through advocacyMore … [Read more...]
Crowdsourcing Innovation to Create Business Value
Crowdsourcing Innovation White Paper The value of crowdsourcing innovation generated three types of benefits across multiple dimensions: Amplification of Member Voice100% of respondents agreed that creating opportunities for customer and employees to have a voice that is heard and responded … [Read more...]
Building a Community Roadmap
The State of Community Management research shows that the best–in-class communities are more likely to be able to translate an approved strategy into realistic planning. As a result, 85 percent of them can measure their value, however building a roadmap can be a daunting task for any … [Read more...]
Defining Community Management Roles
The eBook, sponsored by Jive, uses our research to target one of the pain points we most often hear from community professionals – the lack of clear role definitions in community management. This is a problem for human resources professionals and hiring managers – because standards … [Read more...]