One of the most consistent findings in our State of Community Management research is on the impact of new member programs on getting new members to engage in a community. It makes sense - having someone welcome you, give you some ground rules on behaviors, give you a tour of the community, etc., … [Read more...]
Search Results for: engagement
Measuring Engagement and Culture: TheCR’s Community Engagement Framework
How do you measure engagement? or culture? The state of the art in measuring engagement is to measure click-throughs. That’s not asking very much. And it certainly won’t get you to collaboration, co-creation or innovation. Far too often engagement is thought of as one specific activity and therefore … [Read more...]
Friday Roundup: Think Mobile for Higher Engagement
By Amy Turner, The Community Roundtable Organizations are changing. We’re on the move. We work remotely. We rely more and more on smaller mobile devices. And our communities aren’t keeping up. In the State of Community Management 2016 survey, we introduced two new questions for community … [Read more...]
Good communities plan now for a mobile engagement future
By Ted McEnroe, Director of Research and Training Organizations are changing. We're on the move. We work remotely. We rely more and more on smaller devices. And our communities aren't keeping up. In the State of Community Management 2016 survey, we introduced two new questions for community … [Read more...]
Throwback Thursday – The Social Executive, or Easy Executive Engagement
By Shannon Abram, The Community Roundtable We hear from too many community pros that they work tirelessly on programs, spend countless hours interacting and engaging with their community members, and even working to define and strategize around community strategy and roadmaps - only to be met with … [Read more...]
Throwback Thursday – Community Engagement Drivers
By Shannon Abram, The Community Roundtable The one of the most frequent questions we get from community managers is "How can I increase engagement in my community?" It's a great question - and one that has no single answer. Of course the variables that define every community - size, scope, … [Read more...]
Who’s the most valuable group for your community engagement? (It’s not your CEO.)
By Ted McEnroe, Director of Research and Training Who is the person you most need involved to create a successful online community (other than a full-time community manager)? It's not your CEO. Or anyone else in the C-suite. Our State of Community Management research finds that while … [Read more...]
Want community engagement? Make your organization care about it.
By Ted McEnroe, Director of Research and Training, The Community Roundtable Convincing skeptics about the value of community is a part of the job for all too many community managers. When faced with adversity, there's almost a "fight or flight" choice. The "fight" choice in this case is to strive … [Read more...]
Member feedback creates engagement opportunity
By Ted McEnroe, Director of Research and Training June is wedding season, but engagement happens year-round. At least that's what community managers hope. For The State of Community Management 2016, we wanted to get a better sense of some of the cultural elements that drive higher engagement … [Read more...]
Online Communities Become Strategic Asset, Redefine Expectations for Engagement, Says State of Community Management 2016 Report
Communities outperform social media models in engagement, but communities face critical 18 to 24-month window to demonstrate business value before executive interest fades, says Rachel Happe of The Community Roundtable. MAY 18, 2016 Boston, MA - Organizations are seizing the opportunity to use … [Read more...]
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