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  • Blog

Ashleigh Brookshaw on DEIB in Community

August 25, 2022 By Jim Storer

Ashleigh Brookshaw on DEIB in Community

Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua.

Episode 11 features Ashleigh Brookshaw, Senior Manager – Customer Experience & Community at NICE CXone.

Ashleigh Brookshaw has spent her career building community in the insurance, association, and now software spaces, so she knows her way around the foundations of community management. Still, some things surprise her.

Ashleigh Brookshaw on DEIB in Community

Listen in as Ashleigh, and host, Anne Mbugua discuss how to build an authentic focus on diversity, equity, inclusion, and belonging in online community programs.

Listen to Ashleigh Brookshaw on DEIB in Community

https://media.blubrry.com/608862/thecr-podcasts.s3.us-east-1.amazonaws.com/ETS_Episode18_AshelighBrookshaw.mp3

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About Ashleigh Brookshaw

Ashleigh Brookshaw, M.A. is a detail-oriented and digital change enthusiast with expertise in online community engagement, cultural & transformative change management through DEI, and strategic digital marketing communications to drive business results.

She has worked with both internal and external audiences with a variety of organizations including nonprofits like Chicago Gateway Green, Fortune 500 companies like Allstate Insurance, professional associations like the American Society of Safety Professionals, and the SAAS industry like NICE CX One.

Ashleigh holds a B.A. in Advertising/Public Relations and minors in Marketing & Spanish from Loyola University Chicago. She also holds an M.A. in Multicultural/Organizational Communication with a concentration in Training & Development and a project management certificate from Depaul University.

About NICE CXone

At NICE we are passionate about removing the friction between companies and consumers, creating extraordinary experiences that build brand loyalty and create unbreakable bonds.

We enable organizations to address today’s consumer and employee expectations, by delivering effortless, consistent, and personalized digital-first experiences with CXone, the world’s leading cloud CX platform.

We are known for our innovation and comprehensive end-to-end CX approach, combining digital entry points, journey orchestration, smart self-service, prepared agents and complete performance suite, all embedded with our purpose-built CX Analytics, AI, and domain expertise.

About The NEW Community Manager Handbook

The NEW Community Manager Handbook features 21 profiles of community leaders sharing advice and ideas on everything from accessibility, hiring, strategy, gamification, defining the digital workplace, technology, and more. Each profile is paired with research from the State of Community Management reports and includes tactical advice for implementing what you’ve learned.

Learn from community management experts at Easterseals, Glencore, Microsoft, UKG, the World Bank Group, Analog Devices, Inc., AAMC, Zapier, Doctors Without Borders, and more.

5 Ways to Build Engagement

Anne Larsen on Community Culture

August 22, 2022 By Jim Storer

Anne Larsen on Community Culture

Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals.

Episode #83 of Community Conversations features Anne Larsen, Applications Consultant at Grundfos.

On this special State of Community Management 2022 episode, Anne Larsen and host Anne Mbugua discuss the importance of culture in online communities. Anne shares her experiences with the effect of culture on organizations and their online community, best practices for thoughtful consideration of global cultures, and explores the most surprising findings from the 2022 report.

Anne Larsen on Community Culture

Listen to Anne Larsen on Community Culture

https://media.blubrry.com/608862/thecr-podcasts.s3.us-east-1.amazonaws.com/CommunityConversations-AnneLarsen-SOCM2022-Culture.mp3

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About Grundfos

Pumps are our business. Every day, our energy efficient pumps provide comfort, deliver drinking water, remove wastewater, or help farmers water their crops all over the world. Just to mention some of our expertise. We set the standard within our work areas and keep raising the bar when it comes to energy efficiency and protecting the environment. Since 1945 we’ve honed our skills in order to produce the perfect pumps. Pumps which can move liquid to where it should be – using as little energy as possible, making a real difference for the people and the world we live in.

About The State of Community Management

Now in its 13th year, our annual State of Community Management report provides strategic ideas and tactical benchmarks for global community management professionals.

The State of Community Management 2022 explores the state of the community management industry through the lens of the eight competencies in the Community Maturity Model.

Each section includes data, ideas, and expert practitioner perspectives to give you new insight into the community management industry. Download your free copy of the State of Community Management 2022.

Claudia Teixeira on Centers of Excellence

August 11, 2022 By Jim Storer

Claudia Teixeira on Centers of Excellence

Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua.

Episode 9 features Claudia Teixeira, Senior Knowledge and Learning Consultant at the World Bank Group.

Claudia and Anne discuss what a center of excellence entails, the path to centers of excellence at the World Bank Group, and advice for implementing a center of excellence at your organization.

Listen to Claudia Teixeira on Centers of Excellence

https://media.blubrry.com/608862/thecr-podcasts.s3.us-east-1.amazonaws.com/Claudia-Teixeira-on-Centers-of-Excellence.mp3

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About Claudia Teixeira

Claudia Teixeira activates the development of strategic Communities of Practice (CoPs) and Collaboration Networks connecting key stakeholders to learn together and coordinate action to generate systems change. She co-developed the Communities Reinvented program at the World Bank (WB), an enterprise community program to support a vast ecosystem of more than 350 CoPs at the WB.

Over the years this team developed the WB signature framework for building CoPs and provided training, coaching, and advising services that helped the development of impactful communities in the WB as well as in other international organizations such as the IMF, diverse UN agencies, and global NGOs such as Doctors Without Borders and Save the Children. Communities Reinvented developed a network of more than 1,500 CoP practitioners at the WB, certified more than 300 Community Managers, and provided tailored support to more than 150 CoP teams.

This work generated multiple recognitions including Outstanding Center of Excellence for Communities of Practice, Outstanding Community Playbook, and Best CoP Recognition & Reward program. The CoP building methodology developed by Communities Reinvented is publicly available through the WBG Building Community a Primer and the WBG Community of Practice Toolkit. Claudia is currently guiding the development of the Social Entrepreneurship Community of Practice in Turkey, a national network connecting key stakeholders from the government, multilateral organizations, academia, and civil society to strengthen the social enterprise sector in the country.

About The World Bank Group

The World Bank Group works in every major area of development. They provide a wide array of financial products and technical assistance, and they help countries share and apply innovative knowledge and solutions to the challenges they face. Since 1947, the World Bank has funded over 12,000 development projects, via traditional loans, interest-free credits, and grants.

They offer support to developing countries through policy advice, research and analysis, and technical assistance. Their analytical work often underpins World Bank financing and helps inform developing countries’ own investments.

About The NEW Community Manager Handbook

The NEW Community Manager Handbook features 21 profiles of community leaders sharing advice and ideas on everything from accessibility, hiring, strategy, gamification, defining the digital workplace, technology, and more. Each profile is paired with research from the State of Community Management reports and includes tactical advice for implementing what you’ve learned.

Learn from community management experts at Easterseals, Glencore, Microsoft, UKG, the World Bank Group, Analog Devices, Inc., AAMC, Zapier, Doctors Without Borders, and more.

5 Ways to Build Engagement

Mary Lightfoot on Community Accessibility

August 4, 2022 By Jim Storer

Mary Lightfoot on Community Accessibility

Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua.

Episode 8 features Mary Lightfoot, Senior Digital Learning Manager – Laurent Clerc National Deaf Education Center at Gallaudet University.

Mary and Anne explore how communities can approach accessibility in their programs, including ways community managers can make improvements to the accessibility options available to their members.

Listen to Mary Lightfoot on Community Accessibility

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About Mary Lightfoot

Mary has more than twenty years of interpreting experience with a current specialization in the intersection of technology and interpreting, and is interested in the application of technology to the field of interpretation as well as interpreting various facets of computer-related technology. She is experienced in areas of education, government, business, mental health, theatrical, medical, conference work, and video interpreting (both VRS and VRI).

Mary is currently the Senior Digital Learning Manager with more than ten years of using instructional design for projects and using learning technologies for developing and implementing synchronous and asynchronous learning; Project management experience with projects of both regional and national scope. She has experience working with synchronous technologies creating and managing live webinars and panel discussions; working with asynchronous distance technologies involving project instructional design, project management, and running online learning communities; and over 10 years experience using Learning Management Systems and use of SCORM to integrate eLearning files, interest in the use of xAPI for metrics within and between training elements. She also has experience in online community management, focusing on creating and managing engaging national-level external communities, using Salesforce Experience Cloud and Appinium LMS.

About Gallaudet University

Gallaudet University is a world-class institution with a rich history of transformation and impact. For more than 150 years, Gallaudet has been the political, social, and economic engine of the signing community.

Laurent Clerc and Thomas Hopkins Gallaudet crossed the Atlantic from Paris, France, in 1816  to open the country’s first school for the deaf. In 1864, with the support of Congress and President Abraham Lincoln, they extended their vision with Gallaudet University. 

Gallaudet became a beacon for visual learning, visual language, social justice, and full rights for deaf and hard-of-hearing people. Since then, we have proceeded to become the Gallaudet University that even President Abraham Lincoln could not have imagined. 

Today, Gallaudet is the go-to source on the deaf and signing community — a rich source of history, knowledge, achievement, and inspiration. But we are even more than that. Gallaudet is a global agent of change— a hub of the signing ecosystem, preparing students to flourish, and helping society value and appreciate all that deaf people have to offer. 

Our Gallaudet community hails from all 50 states and nearly 100 countries. We have 23,000 alumni worldwide. We’re a university that teaches and transforms unlike anywhere else.

About The NEW Community Manager Handbook

The NEW Community Manager Handbook features 21 profiles of community leaders sharing advice and ideas on everything from accessibility, hiring, strategy, gamification, defining the digital workplace, technology, and more. Each profile is paired with research from the State of Community Management reports and includes tactical advice for implementing what you’ve learned.

Learn from community management experts at Easterseals, Glencore, Microsoft, UKG, the World Bank Group, Analog Devices, Inc., AAMC, Zapier, Doctors Without Borders, and more.

5 Ways to Build Engagement

Community Conversations – Episode #82: Chris Catania on Community Leadership

August 1, 2022 By Jim Storer

Chris Catania on Community Leadership

Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals.

Episode #82 of Community Conversations features Chris Catania, Head of Community at ESRI

On this special State of Community Management 2022 episode, Chris Catania and Anne Mbugua discuss the importance of thoughtful leadership programs in online communities. Chris shares the role community leadership programs, including executive leadership and customer champion programs, play in the ESRI community and explores the most surprising findings from the 2022 report.

Chris Catania on Community Leadership

Chris also shares advice for aligning your community program with other internal programs to drive revenue and boost customer satisfaction.

Listen to Chris Catania on Community Leadership

https://media.blubrry.com/608862/thecr-podcasts.s3.us-east-1.amazonaws.com/socm2022-chriscatania.mp3

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About Chris Catania

Chris is an award-winning community and collaboration leader, who always thinks “people first, technology next.”

For more than 20 years, he has helped organizations build relationships with their audiences through strategic communication, community management, content development, and global business strategy.

He believes in the proven power of community to deepen trust, increase loyalty, lower costs and grow revenue. And that power comes when you align community with real business goals to design meaningful online experiences and deliver measurable business results.

He is driven by a passion to empower companies to leverage the power of community as a strategic asset and competitive advantage in the marketplace.

About ESRI

Esri is the global market leader in geographic information system (GIS) software, location intelligence, and mapping. Since 1969, we have supported customers with geographic science and geospatial analytics, what we call The Science of Where. We take a geographic approach to problem-solving, brought to life by modern GIS technology. We are committed to using science and technology to build a sustainable world. Learn more about ESRI.

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5 Ways to Build Engagement with Padraic Ryan

July 21, 2022 By Jim Storer

5 Ways to Build Engagement

Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua.

Episode Six, 5 Ways to Build Engagement, features Padraic Ryan, Community Manager at eCommerceFuel.

Padraic and Anne Mbugua discuss 5 ways to build engagement that the eCommerceFuel team use within their private community. Padriac shares best practices for onboarding, creating community value for members, and how to get members’ attention in an increasingly noisy world.

Listen to 5 Ways to Build Engagement with Padraic Ryan

https://media.blubrry.com/608862/communityroundtable.com/wp-content/uploads/2022/07/PadraicRyan.mp3

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About Padraic Ryan

In Padriac’s words…

I wanted to be an Architect since I was a little kid thanks to watching way too many episodes of the Brady Bunch. I took drafting classes in High School and even drafted up some plans for a new house for one of my teachers. I managed to somehow get into the prestigious University of Miami School of Architecture and where I learned from some of the world’s best Architects. Miami also taught me a LOT about the world which was even more valuable than the education.

I managed to score a great job, moved to Connecticut (not my first choice), and became a licensed Architect. Sadly, the profession wasn’t all that Mike Brady made it out to be, and I quickly realized it wasn’t what I wanted to be doing with my life. I learned a bit about website design in school and started building sites for friends and family on the side. It quickly turned into a lucrative practice, and in 2003 I founded Ryan Design Studio. In 17 years my team and I built over 500 sites for eCommerce businesses all over the world.

I’d been a member of eCommerceFuel.com for years, and when the opportunity presented itself in 2019 to become the Community Manager, I jumped at the chance. It was one of the best decisions I ever made.

On the personal side of things, my wife and I live in a small, rural town in New Hampshire close to where I grew up. I enjoy travel (when there isn’t a pandemic), growing my own food, brewing my own beer, spending time in the woods/mountains, home improvement and I’m still as addicted to video games as I was when I was a kid (and can afford a MUCH better gaming rig now!).

About eCommerceFuel

eCommerceFuel is a private, 1000+ member community for experienced 7-figure+ store owners. Our average member owns a business doing $2.6 million in revenue and has been in the eCommerce world for more than 7.5 years. Members get real-time help with just about any problem they can imagine, access over 20,000 archived discussions, access to a proprietary review directory with10,000+ member-submitted software and service provider reviews, and invitations to exclusive members-only events and meetups, including our popular ECF Live annual conference.

You can learn more at: https://www.ecommercefuel.com

About The NEW Community Manager Handbook

The NEW Community Manager Handbook features 21 profiles of community leaders sharing advice and ideas on everything from accessibility, hiring, strategy, gamification, defining the digital workplace, technology, and more. Each profile is paired with research from the State of Community Management reports and includes tactical advice for implementing what you’ve learned.

Learn from community management experts at Easterseals, Glencore, Microsoft, UKG, the World Bank Group, Analog Devices, Inc., AAMC, Zapier, Doctors Without Borders, and more.

5 Ways to Build Engagement

Want more than 5 ways to build engagement?

You can find more resources for building community engagement programs here.

CMHandbook-Transcript-PadraicRyanDownload

Community Conversations – Episode #81: Allison Brotman on Community Strategy

July 18, 2022 By Jim Storer

Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals.

Episode #81 of Community Conversations features Allison Brotman, Vice President, Learning & Community at UKG.

On this special State of Community Management 2022 episode, Allison and Anne Mbugua discuss the importance of strategy in online community programs. Allison shares the role community strategy plays in the UKG community, and explores the most surprising findings from the 2022 report.

Allison also shares advice for online community professionals embarking on new strategy building, including how a listening tour sets a solid foundation for community building.

Listen to Allison Brotman on Community Strategy

https://media.blubrry.com/608862/thecr-podcasts.s3.us-east-1.amazonaws.com/wg-interview-strategy-allisonbrotman.mp3

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About Allison Brotman

Allison Brotman is the Vice President, Learning & Community at UKG. She has over nineteen years of distinguished performance in the development and leadership of community, learning, and knowledge management programs for multiple industries. She has experience developing new and improving existing programs in accordance with business objectives, customer specifications, regulatory requirements, and industry standards. Allison is obsessed with the customer experience and enjoys working closely with customers and subject matter experts.

About UKG

UKG was born from a historic merger that created one of the world’s leading HCM cloud companies, they help 70,000+ organizations across every industry anticipate and adapt to their employees’ needs beyond just work.

UKG is a leading provider of HR, payroll, and workforce management solutions for all people. But don’t take our word for it: They are the only enterprise vendor ranked as a leader by all major analysts and peer review sites and have been recognized around the world for our workplace culture, innovative practices, and commitment to customer success.

CommunityConversations-Transcript-AllisonbrotmanDownload

Sarah Rapp on Ambassador Programs

July 14, 2022 By Jim Storer

Sarah Rapp on Ambassador Programs

Episode Six features Sarah Rapp, Director, Alumni & People Engagement at JA Worldwide.

She and Anne discuss JA Worldwide uses ambassador programs to drive long-term engagement. Sarah shares best practices for starting an ambassador program, how JA Worldwide identifies super-passionate “fire-starters” in all their global locations, and the power of mentorship in community advocacy programs.

If you haven’t downloaded your free copy of The NEW Community Manager Handbook you can get it here.

Listen to Sarah Rapp on Ambassador Programs

https://media.blubrry.com/608862/communityroundtable.com/wp-content/uploads/2022/07/SarahRapponAmbassadorPrograms.mp3

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About Sarah Rapp

Sarah is based in Vienna, Austria where she is the Director of Alumni and People Engagement at JA Worldwide. Sarah is a JA Worldwide alumni, having actually participated herself in the program while she was in school. She has been part of the JA Worldwide community for 13 years in various positions, She volunteered, heading up the European alumni network and for the last 4.5 years it has been her full-time job. Sarah leads JA Worldwide’s global alumni networks around the world.

About JA Worldwide

As one of the world’s largest and most impactful youth-serving NGOs, JA delivers hands-on, immersive learning in work readiness, financial health, entrepreneurship, sustainability, STEM, economics, and more. Reaching more than 10 million young people each year, JA Worldwide is one of few organizations with the scale, experience, and passion to build a brighter future for the next generation of innovators, entrepreneurs, and leaders.

About The NEW Community Manager Handbook

The NEW Community Manager Handbook features 21 profiles of community leaders sharing advice and ideas on everything from accessibility, hiring, strategy, gamification, defining the digital workplace, technology, and more. Each profile is paired with research from the State of Community Management reports and includes tactical advice for implementing what you’ve learned.

Learn from community management experts at Easterseals, Glencore, Microsoft, UKG, the World Bank Group, Analog Devices, Inc., AAMC, Zapier, Doctors Without Borders, and more.

Download the New Community Manager Handbook

Want more resources about ambassador programs?

You can find more resources for building community advocacy programs here.

CMHandbook-Transcript-SarahRappDownload

Unclogging Bottlenecks with Janet Stiles

July 7, 2022 By Jim Storer

Unclogging Bottlenecks

Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua.

Episode Five features Janet Stiles, Sr. Director of Member Engagement at the Association of American Medical Colleges (AAMC).

She and Anne discuss how a thoughtfully designed and managed community program can unclog institutional bottlenecks. Janet shares how community-led programs became critical components of the AAMC member experience, how to manage “voluntolds” at your organization, and effective tactics for enabling organization-wide cultural change via community.

If you haven’t downloaded your free copy of The NEW Community Manager Handbook you can get it here.

Listing to Unclogging Bottlenecks with Janet Stiles

https://media.blubrry.com/608862/thecr-podcasts.s3.us-east-1.amazonaws.com/janetstiles.mp3

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About the Association of American Medical Colleges

The AAMC’s strong sense of community and professionalism fosters an environment that supports the career and personal goals of its staff. Through development opportunities, employee support and activity groups, and other resources, employees can work in an environment where innovation and new ideas are encouraged. The AAMC serves a vital purpose as the nation’s voice for America’s medical schools and teaching hospitals. These institutions play a crucial role in our nation’s health care by training the next generation of doctors, discovering new medical knowledge, and providing superior clinical care. The work of the AAMC and its employees leads and serves our member institutions and constituents.

About The NEW Community Manager Handbook

The NEW Community Manager Handbook features 21 profiles of community leaders sharing advice and ideas on everything from accessibility, hiring, strategy, gamification, defining the digital workplace, technology, and more. Each profile is paired with research from the State of Community Management reports and includes tactical advice for implementing what you’ve learned.

Learn from community management experts at Easterseals, Glencore, Microsoft, UKG, the World Bank Group, Analog Devices, Inc., AAMC, Zapier, Doctors Without Borders, and more.

Download the New Community Manager Handbook

You can find more resources for enabling cultural change through community-led programs here.

Managing a Migration with Debbie Kwan

June 30, 2022 By Jim Storer

Managing a Migration

Lessons from The NEW Community Manager Handbook is a limited-run podcast series, featuring the 21 community leaders showcased in the Handbook in conversation with Anne Mbugua.

Episode Four features Debbie Kwan, Internal Digital Lead at the Canadian Partnership Against Cancer.

She and Anne discuss managing a migration for an online community, including thoughtful discovery processes, identifying UX/UI requirements, and more. Debbie also shares best practices for managing a migration including governance, audits, and content management.

If you haven’t downloaded your free copy of The NEW Community Manager Handbook you can get it here.

Listen to Managing a Migration with Debbie Kwan

https://media.blubrry.com/608862/thecr-podcasts.s3.us-east-1.amazonaws.com/MigratingACommunity.mp3

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About Debbie Kwan

Debbie Kwan is the Internal Digital Lead at the Canadian Partnership Against Cancer. She leads governance, communications, and training activities related to digital engagement tools, including the intranet and internal online community to support organizational priorities and change initiatives.

Her responsibilities include: working collaboratively across the organization to develop and implement integrated communication plans, analyzing requirements and facilitating enhancements to ensure a positive user experience, maximizing and accelerating the use of tools, information, and resources through online engagement strategies, and developing and maintaining user guides and governance policies.

About the Canadian Partnership Against Cancer

The Canadian Partnership Against Cancer is Canada’s destination for evidence-based cancer control information. They work collaboratively with provincial, territorial and national partners to move Canada’s cancer strategy forward.

As the steward of the Canadian Strategy for Cancer Control, they have a unique vantage point—shared with and informed by their partners— that allows them to facilitate collaboration across the cancer community and accelerate work that improves the effectiveness and efficiency of cancer control in Canada.

About The NEW Community Manager Handbook

The NEW Community Manager Handbook features 21 profiles of community leaders sharing advice and ideas on everything from accessibility, hiring, strategy, gamification, defining the digital workplace, technology, and more. Each profile is paired with research from the State of Community Management reports and includes tactical advice for implementing what you’ve learned.

Learn from community management experts at Easterseals, Glencore, Microsoft, UKG, the World Bank Group, Analog Devices, Inc., AAMC, Zapier, Doctors Without Borders, and more.

Download the New Community Manager Handbook

You can find more resources for managing a migration and effective community technology management here.

CM-Handbook-Transcript-DebbieKwanDownload
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