Community Conversations is a long-running podcast highlighting community success stories from a wide variety of online community management professionals. Episode #89 of Community Conversations features Melissa Westervelt, Product Manager, Digital Engagement at Cambridge Associates. On this … [Read more...]
Communities Drive Meaningful Change Management
From improving customer satisfaction to providing fast and easy support and empowering members, online communities drive increased revenue, boost customer satisfaction, and make connecting easier than ever before. This eBook contains new, unreleased data from the 2022 State of Community … [Read more...]
Foundations Of Community Success
Over the last two years, the place of community in organizations shifted, with community programs becoming a commonly required investment at all types of companies. The COVID-19 pandemic tipped communities from a nice-to-have to a must-have. Suddenly, the value of connecting employees and … [Read more...]
The Evolution of Customer Communities
In 2021, online communities are table stakes for brands that want to connect and engage with their audience. Community professionals are now handed the task of not just connecting with a brand’s audience, but deciding what kind of engagement is needed, and how to build a long-term strategy to … [Read more...]
Community Centers of Excellence Enable Distributed Leadership
What is a Center of Excellence? Centers of Excellence are groups that are charged with enabling their organizations with a specific practice or expertise and often have other names, whether that is an Enablement Group, Adoption Team, or Internal Consulting. Historically, this has not been the … [Read more...]
Now Enrolling: Developing a Community Roadmap Workshop
The best way to improve the performance of your community is to ask for the investments you need that ensure it. But asking without context, data, or analysis is just a wish - one that is easily dismissed. A community roadmap is an effective way to educate, set expectations for, and secure budget … [Read more...]
The State of Community Management 2020 Webinar Archive
The State of Community Management 2020 is the 11th edition of The State of Community Management research, the longest-running, and most comprehensive industry report for online community professionals. This webinar will explore top trends and key findings from the 2020 report.This year, online … [Read more...]
Calculating Community Return on Investment (ROI)
In this brief, we explore a universal formula for capturing the Return on Investment (ROI) of an engagement behavior at the heart of all successful communities. The Value of an Answer. No matter what your community use case, questions, and answers are its lifeblood. By capturing the value of … [Read more...]
Understanding Community Roles and Responsibilities
A lot has changed in the community landscape in the last few years. We've seen movement on the vendor side, increased executive support for community programs, and the continued maturation of community roles. To further explore some of these changes in community roles and responsibilities, we … [Read more...]
Podcast: SOCM 2019 Highlight – Communities Propel Engagement
Welcome to the latest episode in our community management podcast series, “Conversations with Community Managers.” Join TheCR’s Shannon Abram as she chats with Rachel Happe, Principal and Co-Founder of The Community Roundtable, and Jeff Ross, Community Manager at Humana about the … [Read more...]
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