Check these three easy community management to-dos off your list and set yourself up for community success in 2022. A new year can be both an amazing blank slate, and also, a terrifying blank slate. If you're back at your desk and feeling overwhelmed by your to-do list, here are three easy ways … [Read more...]
Conversations with Community Managers – Esha Singh on Empowering Members
Join the community experts at The Community Roundtable as they chat about online community management best practices with a wide range of global community professionals. Topics include increasing online audience engagement, finding and leveraging executive stakeholders, defining and calculating … [Read more...]
Calculating Community Return on Investment (ROI)
In this brief, we explore a universal formula for capturing the Return on Investment (ROI) of an engagement behavior at the heart of all successful communities. The Value of an Answer. No matter what your community use case, questions, and answers are its lifeblood. By capturing the value of … [Read more...]
Using ROI to Gain Executive Support
Element14 is an online community of over half a million engineers, makers, educators, and students where members can connect, learn, create, and inspire. The element14 team sought to provide tangible ROI to help executives understand the financial value the community provides to drive revenue. In … [Read more...]
Calculating Community ROI: Measuring the Networked Value of Engagement
Few teams know their community ROI Our State of Community Management research revealed that despite the high returns we calculated, only 41% of those surveyed say that they are able to calculate value in any way themselves, and only 23% have taken the next step to calculating ROI for their community … [Read more...]
Why Community Teams Need to Get Smart About Using ROI
Only 6% of community programs who calculate ROI, use it to secure resources. The SOCM 2018 data revealed that of the respondents who were calculating ROI and presenting it to various stakeholders, more than 50% were using it to defend their program or to increase confidence in it, instead of the … [Read more...]
(Roundtable) How ROI Changes Your Community Story
Who wants to hear a story about what figuring out ROI meant for a community practitioner's community? Well, you're in the right place! As a part of our Q1 research theme, Community Strategy, ROI, and Business Cases, this call will delve into how Heather Ausmus, Director of Community at Ciena, … [Read more...]
Throwback Thursday: Managing a Community Budget
Like it or not, managing a community budget is a must for many community managers - and might be something you've never tackled before. With 2017 looming (how are we halfway through November already?) we wanted to share some of our most popular posts on defining and managing a community … [Read more...]
Social Media is Broken…Communities Can Help
Social media is broken - you need only look at political discussions on Twitter, gamer gate, or online bullying. In 2015, organic reach on Facebook page posts was 2.6%. Social media is, at its heart, a media model that thrives off of more; more content, more clicks, more attention. … [Read more...]
Friday Roundup: Community Gaming Best Practices
By Amy Turner, The Community Roundtable Incorporating gaming elements into communities not only adds value, but also enhances a member’s experience and gives them an enjoyable moment that would not have otherwise existed. Definitely, a key community must-have for staying ahead of the … [Read more...]
