Few teams know their community ROI Our State of Community Management research revealed that despite the high returns we calculated, only 41% of those surveyed say that they are able to calculate value in any way themselves, and only 23% have taken the next step to calculating ROI for their … [Read more...]
Why Community Teams Need to Get Smart About Using ROI
Only 6% of community programs who calculate ROI, use it to secure resources. The SOCM 2018 data revealed that of the respondents who were calculating ROI and presenting it to various stakeholders, more than 50% were using it to defend their program or to increase confidence in it, instead of the … [Read more...]
(Roundtable) How ROI Changes Your Community Story
Who wants to hear a story about what figuring out ROI meant for a community practitioner's community? Well, you're in the right place! As a part of our Q1 research theme, Community Strategy, ROI, and Business Cases, this call will delve into how Heather Ausmus, Director of Community at Ciena, … [Read more...]
Throwback Thursday: Managing a Community Budget
Like it or not, managing a community budget is a must for many community managers - and might be something you've never tackled before. With 2017 looming (how are we halfway through November already?) we wanted to share some of our most popular posts on defining and managing a community … [Read more...]
Social Media is Broken…Communities Can Help
Social media is broken - you need only look at political discussions on Twitter, gamer gate, or online bullying. In 2015, organic reach on Facebook page posts was 2.6%. Social media is, at its heart, a media model that thrives off of more; more content, more clicks, more attention. … [Read more...]
Friday Roundup: Community Gaming Best Practices
By Amy Turner, The Community Roundtable Incorporating gaming elements into communities not only adds value, but also enhances a member’s experience and gives them an enjoyable moment that would not have otherwise existed. Definitely, a key community must-have for staying ahead of the … [Read more...]
Friday Roundup: Community ROI
By Amy Turner, The Community Roundtable Community ROI has been a popular topic here at TheCR since Rachel released her “ROI Model We Can All Love” in the State of Community Management 2016. If you need a refresher, it recognizes that a fundamental value of community in almost any use case is tied … [Read more...]
Throwback Thursday: Community ROI & Benefits
By Amy Turner, The Community Roundtable After seeing so many wonderful pics of summer vacations from the 70s and 80s, and the weird and wacky hair styles they contain we just couldn't help ourselves. We are fully embracing the #ThrowbackThursday nostalgia here at The Community Roundtable with a … [Read more...]
Communities in 2016: Quantifying the Value of Community
By Rachel Happe, Co-founder and Principal, The Community Roundtable. It’s an exciting time to be in the community field. In the past couple of years, communities have gained the executive spotlight. It’s currently shining pretty brightly. But the spotlight brings its own challenges and pressures. … [Read more...]
Untangling the Community ROI Issue
By Rachel Happe, Co-Founder of The Community Roundtable. While the ROI conversation around social business and community initiatives seems to have died down a bit as more practitioners have figured out how to measure value and share their approach, it still remains a barrier in setting … [Read more...]
